Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Social Media 140

Social Media User Experience Engagement Metrics 140

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Sales 145

Sales Social Media Consulting Healthcare 145

Neil Patel

OCTOBER 22, 2020

You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit. After this post, you’ll be able to come up with high-converting landing pages like magic.

Scale 142

Scale Underperforming Technical Team Sales Hiring Consulting 142

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

Machine Learning 145

Machine Learning Artificial Intelligence AI Benchmarks 145

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

Mobile 139

Mobile Branding Marketing Business 139

Predictable Revenue

MAY 25, 2021

The post How To Write Content For Landing Pages To Generate Sales appeared first on Predictable Revenue. Let's take a quick look at some of the ways AI can be leveraged to maximize sales and lead generation for pharmaceutical businesses.

Sales 165

Sales AI Revenue Business 165

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Branding 124

Branding Social Media Marketing Strategy 124

Baremetrics

SEPTEMBER 6, 2021

In most cases, it’s the landing page. Once a prospect has landed there, you only have a few moments to convince them that your service is right for them. In order to maximise sales, your landing page must provide key pieces of information quickly and effectively. Some types of information call for additional pages.

SaaS Payments 98

SaaS Payments Payment Solutions SaaS Payment Methods 98

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? The number of pages using background video is also much smaller.)

Social Media 145

Social Media Mobile Finance Travel 145

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Healthcare 145

Healthcare Advertising Engagement Data 145

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Technical Review 126

Technical Review Social Media Content Marketing B2B 126

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Startup 142

Startup Software Review Technical Review Branding 142

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. What Goes Into a Brand?

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Artificial Intelligence 145

Artificial Intelligence Marketing Benchmarks Machine Learning 145

The Moz Blog

NOVEMBER 8, 2023

Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.

Business 108

Business Engagement 108

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Marketing 137

Marketing Social Media Advertising Engineering 137

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” Another that’d be good for bakeries. You’re stuck.

Sales Recruiting 138

Sales Recruiting Branding Healthcare Communication 138

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Business 140

Business Travel Benchmarks AI Search 140

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

Pricing 130

Pricing Branding Sales Investment 130

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Payment Methods 145

Payment Methods Payments Advertising Sales Hiring 145

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

B2C 144

B2C AI B2B Benchmarks 144

Neil Patel

JANUARY 18, 2022

Good landing pages are the lifeblood of any digital marketing campaign. That makes landing pages critical for conversions. That makes landing pages critical for conversions. You need a landing page builder. Why Should You Consider a Landing Page Builder? Swipe Pages.

Payment Methods 109

Payment Methods Payment Solutions Payments Sales Hiring 109

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Social Media 142

Social Media AI Search Education Branding 142

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Benchmarks 145

Benchmarks Branding Banking Finance 145

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . Later brought in tons of leads using a gated landing page they made in Unbounce. The Buyer’s Journey and Your Marketing Strategy.

Education 133

Education Branding Software Review B2B 133

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Advertising 145

Advertising Social Media Scale User Experience 145

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

Mobile 96

Mobile Business 96

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Finance 145

Finance Engineering Social Media Software 145

Neil Patel

APRIL 5, 2021

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Who do they trust?

Technical Review 102

Technical Review Software Review Sales Hiring Sales Funnel 102

Unbounce

DECEMBER 20, 2021

Unless you’re doing a weird bit, you don’t want your landing page to look like this. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. How Important is Your Landing Page Background?

Trends 85

Trends Branding Business Data 85

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Branding 143

Branding Underperforming Technical Team Education Subscription 143

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Advertising 145

Advertising Mobile Education Social Media 145

Unbounce

APRIL 15, 2021

Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition?

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

Neil Patel

JULY 6, 2020

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information.

Software Review 145

Software Review Data Development Business 145

The Angel VC

JULY 17, 2015

When you look at the landing pages (or homepages or marketing sites, however you want to call them) of today's SaaS companies, they usually look quite beautiful. Join me as I go back in time and take a look at how SaaS landing pages looked like some years ago. Today you can buy a SaaS landing page template for $18.

SaaS 188

SaaS Software Review B2B Trends 188