Unbounce

DECEMBER 20, 2021

Unless you’re doing a weird bit, you don’t want your landing page to look like this. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. How Important is Your Landing Page Background?

Trends 85

Trends Branding Business Data 85

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Example 1: American Executive Centers.

Technical Review 111

Technical Review Software Review B2B Benchmarks 111

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

SaaS 96

SaaS Social Media Software Development 96

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. Click image to see the full page.). PIM on Cloud.

B2B 108

B2B Scale Cloud Branding 108

CloseSaaS

MARCH 21, 2024

See 19 real-world lead generation examples—including content marketing, interactive tools, SEO, social media, and more! Learn how top players drive leads.

Social Media 52

Social Media Content Marketing Marketing 52

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. A high-converting landing page is tailored for a specific user persona. A thank-you page confirms the action was successful, outlines the next steps, and prompts the user to further action, like buying a complementary product.

SaaS Payments 93

SaaS Payments Payment Services Payment Methods Payment Solutions 93

SaaStr

SEPTEMBER 12, 2022

For example, the average Salesforce customer will buy a fairly expensive stack such as DocuSign / Adobe Sign. He pointed out it was fairly easy to charge more for their landing page product, but harder for some of their e-commerce products. HubSpot is also a fascinating example.

Scale 252

Scale Pricing Branding Scaling 252

User Pilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Run landing page tests to improve marketing funnel conversion. For example, imagine multiple users signed up for your demo through various campaigns tracked by UTM parameters.

Scale 103

Scale Sales Funnel Onboarding Retention 103

Buffer Resources

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.  “Engagement rate is a good start. Average views, too.

Social Media 93

Social Media Branding Metrics Engagement 93

Unbounce

NOVEMBER 26, 2019

Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. We want to talk about how you can get more sales outta those clicks you do get by sending your paid traffic to pre-cart landing pages. What Are Pre-Cart Landing Pages (and Why Do I Need Them?).

Branding 28

Branding Education Advertising Social Media 28

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Branding 143

Branding Underperforming Technical Team Education Subscription 143

User Pilot

NOVEMBER 30, 2023

Here’s what the progression looks like: Web pages and landing page conversion : These are usually the first point of interaction for most users. Evaluate the clarity and relevance of the content on your landing page and other important pages, ensuring each key section communicates a clear value proposition.

SaaS Payments 99

SaaS Payments Payment Services Payment Methods Payment Solutions 99

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

B2C 144

B2C AI B2B Benchmarks 144

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. Take healthcare, for example. Sounds familiar?

Sales 145

Sales Social Media Consulting Healthcare 145

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. For example, a jaw-dropping 2018 study showed that 29.5% So get a step ahead. That’s a lot to read!

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

User Pilot

APRIL 16, 2024

Use the insights to optimize the problematic touchpoint, for example, with in-app experiences. User insights are used to personalize their experiences , for example, by tailoring the onboarding flows to their use cases. For example, a lengthy sign-up process can put customers off. Main touchpoints (PPC ad, landing page, etc.).

Churn 102

Churn Customer Lifetime Value Mobile Retention 102

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. For example, Americans find satire written in Times New Roman funnier and sassier than in Arial. Rammetto One and Slabo).

Mobile 139

Mobile Branding Marketing Business 139

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Business 140

Business Travel Benchmarks AI Search 140

User Pilot

NOVEMBER 26, 2023

CRO analytics is about leveraging quantitative data and analytics to understand how users interact with a product, service, or series of web pages. Key metrics include things like page views, bounce rate, and traffic sources. As a benchmark , web page conversion rates hover around 7%. visitor behavior, organic traffic)?

Data 100

Data SaaS Trends Churn 100

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Social Media 142

Social Media AI Search Education Branding 142

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Finance 144

Finance Mobile Strategy Data 144

Buffer Resources

JUNE 28, 2023

This type of test is especially useful for comparing two versions of an ad, landing page, email, or homepage. Ratios related to your conversions, like Conversion Rate and Cost Per Acquisition, will tell me there are optimizations that could be done on our landing page. This practice keeps paying off. Why is that?

Marketing 102

Marketing Machine Learning Artificial Intelligence Scale 102

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Engagement 143

Engagement Marketing Management Business 143

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Marketing 137

Marketing Social Media Advertising Engineering 137

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? But it looks like we’re gonna have to change that. How We Got Our Data.

Social Media 145

Social Media Mobile Finance Travel 145

User Pilot

OCTOBER 31, 2023

Pricing page best practices are particularly important since complicated pricing drives away leads that would otherwise contact sales. In this guide, we’re going to go over 13 best practices for designing a pricing page that converts! Mailchimp has a comparison table on its pricing page to help visitors compare plans.

Pricing 94

Pricing Scale SaaS Payments Payments 94

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

User Experience 145

User Experience Engagement Marketing 145

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Unbounce

JUNE 10, 2021

For example, a CPA for your app could be a download, and a CPA for a magazine could be a subscription. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ).

Marketing 141

Marketing Acquisition Strategy B2B 141

Unbounce

MAY 1, 2021

In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. In the world of landing pages, this stat has oodles of potential. Email campaigns and landing pages both need content that feels relevant to their readers to succeed.

Scale 133

Scale Technical Review Education Advertising 133

Neil Patel

JANUARY 8, 2023

But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. The more landing pages you have, the more leads you are likely to get. Another example is Helzberg Diamonds.

Mobile 145

Mobile Finance Software Review Advertising 145

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. For example, offer product suggestions to customers based on what they’ve bought from your website in the past.

Payment Methods 144

Payment Methods Development Team Review Scale Social Media 144

Unbounce

NOVEMBER 14, 2021

One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Lead capture landing pages give you the chance to offer early information or access to upcoming products in return for an email.

Social Media 131

Social Media Content Marketing Branding Education 131

Unbounce

JULY 21, 2020

Look to the recent launch of Hey or other companies like Equal Parts, Headspace, Warby Parker, Casper, and Notion as examples. Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand.

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Unbounce

NOVEMBER 18, 2021

For example, young ones can pay it forward with smaller acts like putting out birdseed, while older kids and teenagers can take on bigger tasks like volunteering at community centers. It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says.

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Healthcare 145

Healthcare Advertising Engagement Data 145

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” Another that’d be good for bakeries. You’re stuck.

Sales Recruiting 138

Sales Recruiting Branding Healthcare Communication 138