How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Sales Enablement, SaaS and Growth

JUNE 5, 2017

In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of what’s easy to track, analyse and optimise.

Branding 112

Branding Outsourcing Services Investment SaaS 112

Chargify

AUGUST 6, 2019

In this series, we will take a closer look at wildly successful companies to better understand how they got to where they are today. And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. The inbound marketing cult.

Subscription 40

Subscription Payment Features Revenue Software Review 40

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers.

Scale 53

Scale Sales Hiring Underperforming Technical Team Social Media 53

Incredo

DECEMBER 12, 2019

How many software review sites are you present at? We will also provide you with a bonus checklist and introduce you to 7 SaaS founders & managers who know how to work with reviews. And the same principles apply when you are planning new features and/or improving the old ones.

Software Review 37

Software Review Systems Review Software Social Media 37

SaaStr

JULY 15, 2022

So I wanted to know, what are your thoughts on using SEO as a credible source of traffic? I mean, we’ve all read about programmatic SEO, and how successful SEO has been for Airbnb and Canva. You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. Jason Lemkin: Hey everybody.

Scale 275

Scale Outsourcing Services Sales Hiring VP of Engineering 275

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So how do you keep up in such a fast-paced, always-changing, growing environment?

Trends 142

Trends Marketing Social Media Systems Review 142

SmartKarrot

FEBRUARY 16, 2022

Software as a service or SaaS has been growing as a leading software distribution model. The problem of downloading multiple apps to use a service has been replaced with an easy-to-use interface free from complex installations. He writes on technology, enterprise, marketing, collaboration, and work culture. Alex Turnbull.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

yoursales

JANUARY 28, 2022

When it comes to sales technology quite often sales tech isn't picked based on what YOU need, but based on what your network have been using for their sales process. When it comes to sales technology quite often sales tech isn't picked based on what YOU need, but based on what your network have been using for their sales process.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. We have someone that…how many Twitter followers do you have? Hubspot today is a $23B juggernaut.

Part-Time VPE 259

Part-Time VPE Technical Cofounder CTO Hire New CTO 259

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You sit back and wait for the leads to flow in— but no one’s visiting. You need to mix up your marketing and put that content to work. . billion searches.

Social Media 145

Social Media Advertising Construction Content Marketing 145

Intercom, Inc.

JUNE 6, 2019

Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions. But how do you decide when to build an app for your product and what platforms to invest in? I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience.

Scale 190

Scale Branding Underperforming Technical Team Enterprise 190

Neil Patel

AUGUST 25, 2021

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. Step #1: Use Specific Numbers and Data in Your Headline. Why Should You Care About Headlines?

Content Marketing 145

Content Marketing Social Media Technical Review Technical Advisors 145

SaaStr

NOVEMBER 21, 2020

In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. * How does Rob think about the bundled vs unbundled thesis within SaaS? How can they do that the right way? How should startups think about implementing partnerships?

SaaS Payments 283

SaaS Payments Scale Payment Services Payment Solutions 283

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

User Pilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks!

Artificial Intelligence 88

Artificial Intelligence AI Search AI Software Review 88

Incredo

NOVEMBER 1, 2019

better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. (We TABLE OF CONTENTS. Did we miss anything?

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Here’s how you can find the sales books that are most relevant to you. The New Solution Selling. The New Strategic Selling.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Technical Review 223

Technical Review Technology Scale Marketing 223

yoursales

DECEMBER 12, 2018

You’ll get lots of content from us along with advice for your sales process. This typically happens by following our mantra: “automate where you can, go manual when you must” This content contributes to you staying ahead of your competitors. As in previous years we’re still sharing what we’re using.

Scale 99

Scale Payment Methods Payment Solutions Outsourcing Services 99

Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. It starts with the idea of marketing a concept.

Marketing 125

Marketing SaaS Traceability Branding 125

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay.

Scale 252

Scale Scaling Sales Hiring Enterprise 252

yoursales

JANUARY 29, 2021

Generate results from home. In addition it changes the requirements of the tools Sales Professionals use to generate their results. This year we'll be trying harder to try to explain the outcomes you can use various kinds of technology to achieve and take you closer to the results you desire. And not just into the office.

Scale 104

Scale Payment Methods Payment Solutions Sales Recruiting 104

yoursales

DECEMBER 23, 2019

Over the course of 2019 we saw the opposite happening: an ever-increasing flood of sales tools seem to hit the market and our own 2019-list grew significantly compared to the 2018-version. Companies increasingly understand the tools available and how to buy them, and the barriers to entry are falling. Sales Stack 2020.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102

yoursales

DECEMBER 23, 2019

Over the course of 2019 we saw the opposite happening: an ever-increasing flood of sales tools seem to hit the market and our own 2019-list grew significantly compared to the 2018-version. Companies increasingly understand the tools available and how to buy them, and the barriers to entry are falling. SALES STACK 2020.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. How do you create content that meets those goals?

Social Media 144

Social Media Engineering Sales Hiring Branding 144

Chart Mogul

MARCH 19, 2021

The exact process that allows us to send targeted messages and close more deals at scale. At ChartMogul, we have been long supporters of content marketing and inbound sales. So far, most of our lead generation is the result of a strong brand, word of mouth, valuable resources and blog posts, and rock-solid documentation.

Scale 80

Scale Scaling Technical Review Sales 80

yoursales

DECEMBER 12, 2018

You’ll get lots of content from us along with advice for your sales process. This typically happens by following our mantra: “automate where you can, go manual when you must” This content contributes to you staying ahead of your competitors. As in previous years we’re still sharing what we’re using.

Scale 99

Scale Payment Methods Payment Solutions Sales Recruiting 99

Incredo

OCTOBER 8, 2019

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? We can talk about them later, now we focus on marketing. Just look at customer acquisition vs retention statistics.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Incredo

OCTOBER 8, 2019

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? We can talk about them later, now we focus on marketing. Just look at customer acquisition vs retention statistics.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

SaaStr

JULY 8, 2020

Jason Lemkin: … founders what, how things really work, what it’s really like. And not only is Aileen one of the investors that many of us all look up to-. Jason Lemkin: But you were in the… Let’s call you Gen 1, even though… At this new wave. Aileen Lee | Founder @ Cowboy Ventures. Oh, hold on.

Investment 169

Investment Technical Review Part-Time VPE Development Team Review 169

SaaStr

FEBRUARY 21, 2020

David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. Loving our podcast content? In Today’s Episode We Discuss: * How David made his way into the world of SaaS at the age of 22. How David went from founding 3 public companies to entering the world of venture with Matrix.

Scale 197

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 197

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 72

SaaS Payments Marketing Payment Solutions SaaS 72

Sales Hacker

OCTOBER 7, 2021

Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Think of your sales career as a project or a thing so that you can separate yourself from how you view it. Anything less is failure.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Chart Mogul

MARCH 19, 2021

The exact process that allows us to send targeted messages and close more deals at scale. At ChartMogul, we have been long supporters of content marketing and inbound sales. So far, most of our lead generation is the result of a strong brand, word of mouth, valuable resources and blog posts, and rock-solid documentation.

Scale 52

Scale Scaling Technical Review Sales 52

Neil Patel

JULY 13, 2021

The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results. This is where blogging comes in. You’ll get 434 percent more indexed pages when you blog consistently, and your inbound links will grow by 97 percent.

Strategy 145

Strategy Social Media Marketing Business 145

OpenView Labs

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. To help you explore the possibilities, let’s take a closer look at exactly what a channel strategy is, how it works, when it’s a good fit and how it all comes together. Increased Complexity.

Sales Recruiting 85

Sales Recruiting Scale Sales Hiring Underperforming Technical Team 85