SaaStr

NOVEMBER 16, 2022

You can watch the full video below, and we’ve included a transcript of the episode. All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. And I think we could better organize it. They knew how to talk about ACV and MRR and RRM.

Sales Hiring 213

Sales Hiring VP of Engineering Payment Methods Scale 213

User Pilot

MARCH 23, 2023

NPS surveys often get higher responses due to their simplicity and are helpful when making product development decisions and providing customer support. Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment. How to calculate NPS.

Software Review 94

Software Review Benchmarks Branding Growth Marketing 94

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. How does Rachel think about organic growth and inciting word of mouth today?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Sales Hacker

MAY 16, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Growth leaders typically vent. Integrations can limit growth. We make this easy for your team. Join Kristina Finseth (Sr.

Mobile 77

Mobile Marketplace as a Service Growth Marketing Engineering 77

User Pilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. It’s not a ‘hack’ or a quick fix: it’s a mindset shift in how you approach your user onboarding process. As you’d expect, different SaaS companies adopt slightly different approaches around product-led onboarding.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

User Pilot

APRIL 19, 2024

From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. Each method has its benefits.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 97

Strategy Marketing Scale Software Review 97

OpenView Labs

NOVEMBER 23, 2021

We often champion product-led growth, which we define as a product that offers its end users so much value that they inevitably become regularly paying customers. Done right, PLG is a significant driver of sustainable growth. Product differentiation isn’t an easy endeavor for marketing teams.

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Book a demo to learn how it can help you, too.

SaaS 82

SaaS Sales Funnel Customer Lifetime Value Acquisition 82

OpenView Labs

DECEMBER 21, 2020

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. Ryan Dunagan, VP of Marketing at Spotio. Focus on more flexible business models.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

SaaStr

OCTOBER 6, 2019

When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. It finally starts to make sense, this SaaS stuff. Why would this be? A good NPS.

Sales Hiring 226

Sales Hiring Scale Sales Venture Capital 226

Intercom, Inc.

DECEMBER 12, 2019

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. So we thought, okay, there’s obviously something here in this lower-downmarket. Asking the question, “How can I help?”

Scale 169

Scale Growth Hacking Enterprise Scaling 169

Intercom, Inc.

JULY 10, 2018

Having one tool that helps you do all your most important work – sales, marketing and support – makes life so much easier. We’ve been pretty vocal about our love for Intercom as we’ve grown Ad Reform and Userfeed , our profitable, bootstrapped SaaS businesses over the last year. Aren’t there lots of those out there?”.

Business 106

Business SaaS New CTO CTO 106

User Pilot

MAY 30, 2023

So to avoid survey fatigue and net higher response rates, we use 13 in-app survey ideas that bring valuable insights for customer experience, marketing, sales, and product growth. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Scale 86

Scale Market Research User Experience Benchmarks 86

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 96

Growth Marketing Software Marketing SaaS 96

OpenView Labs

DECEMBER 13, 2019

We’ve published over 250 articles in 2019 and we’re proud to have contributors who provide our community with key insights and takeaways in the SaaS industry. 2019 was the year of the End User and the rise of Product Led Growth. And we can’t forget all of the content that came from OpenView individuals. SaaS is now ubiquitous.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Frontegg

JANUARY 7, 2022

Product-Led Growth (PLG) is taking center stage in 2022, with more and more SaaS companies realizing the importance of self-served applications with increased in-app freedom. You will also learn more about Human-Computer Interaction (HCI) and how it is being influenced by Artificial Intelligence (AI) today.

Artificial Intelligence 69

Artificial Intelligence Technical Review PayPal Software Review 69

User Pilot

OCTOBER 20, 2023

In this guide, we’ll go over what sentiment analysis is, why you should do it, and look at 10 sentiment examples! TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Use detailed insights to target your growth marketing efforts and PLG strategy.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

Intercom, Inc.

OCTOBER 31, 2018

We believe that conversational bot technology will be transformative for the businesses that embrace it today. Earlier this year, we announced the release of Custom Bots , allowing you to create completely customizable chatbots to automate all sorts of user journeys on your website in minutes.

Scale 128

Scale Engagement Marketing Onboarding 128

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Niall Wall – SVP of BD, Channels & Emerging Businesses @ Box.

Payments 120

Payments Scale Scaling Revenue 120

User Pilot

JULY 13, 2022

In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Product Hunt Stories include news, opinions, interviews, and how-to guides.

Technical Review 98

Technical Review Management Leadership Systems Review 98

OpenView Labs

DECEMBER 17, 2020

As we reflect on our own experience over the last 12 months, we wanted to check in with leaders in the OpenView network to ask, “What’s the biggest lesson you learned this year?” Prioritize helping customers with business continuity—solve, don’t sell.”. More wisdom from SaaS leaders. Slow down.”.

Leadership 57

Leadership Technology B2B Growth Marketing 57

Chart Mogul

FEBRUARY 25, 2021

Building and running a private community for your market is time-consuming — but can lead to huge rewards. How can you drive growth with a community? Lots of SaaS companies talk about their communities. Ideally, they’re looking to automate NDAs or MSAs for commercial teams around the business. Starting with why.

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

Chargify

APRIL 23, 2019

How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. Are we still a startup? There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. The first thing you may think, as we did, is “Does it matter?

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

MARCH 28, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital. And how big is your current fund? We have a total of $1.8B

Venture Capital 245

Venture Capital Cybersecurity Scale Artificial Intelligence 245

OpenView Labs

FEBRUARY 2, 2021

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. What’s more is that despite falling nearly 50% from an all-time high in March, SaaS company valuations have rallied.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. We have the data to answer just that. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 How are churn and new revenue trending over time? 90 day +4.49%.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

User Pilot

JUNE 20, 2022

But how do you run successful tests? In this article, we’ll explain what A/B testing is, why it matters for product managers, and how product teams should plan and run a test. Userpilot and Omniconvert are great SaaS tools for running and analyzing A/B tests. There are so many use cases for A/B testing in a SaaS product.

Management 52

Management Software Review Underperforming Technical Team Onboarding 52

Chart Mogul

NOVEMBER 7, 2019

Growing your business requires constant optimization. Wes Bush reveals the growth process he uses to grow his business. At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. Start by analyzing your business.

Underperforming Technical Team 69

Underperforming Technical Team Development Churn Metrics 69

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel.

Growth Marketing 97

Growth Marketing Marketing Growth Hacking SaaS 97

Intercom, Inc.

MARCH 3, 2022

Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. People were signing up, sure, but they weren’t necessarily sticking around.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

ProfitWell

APRIL 7, 2020

Momentum—the driving force of every SaaS company’s success. Growth stems from momentum, which can be measured. After reading this article, you’ll have a deeper understanding of what growth rates are, the many metrics associated with growth rates, and how to calculate it. What are growth rates? Market share.

Metrics 52

Metrics Trends Revenue SaaS 52

Chart Mogul

NOVEMBER 7, 2019

Growing your business requires constant optimization. Wes Bush reveals the growth process he uses to grow his business. At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. Start by analyzing your business.

Underperforming Technical Team 52

Underperforming Technical Team Development Churn Metrics 52

OpenView Labs

DECEMBER 2, 2020

Developer relations, or DevRel, is a critical element of any SaaS growth strategy. In some cases it can create the tipping point that not only helps a startup overcome big marketing challenges, but can even steal action away from big-name incumbents. We did a lot of owned events, especially for a company our size.

Marketing 54

Marketing AWS Scale Development 54

Chart Mogul

FEBRUARY 25, 2021

Building and running a private community for your market is time-consuming — but can lead to huge rewards. How can you drive growth with a community? Lots of SaaS companies talk about their communities. Ideally, they’re looking to automate non-disclosure agreements or MSAs for commercial teams around the business.

Sales Recruiting 52

Sales Recruiting Scale SaaS Branding 52

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. So, how do you write a great registration page?

Marketing 69

Marketing Social Media B2B Onboarding 69