The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 300

Marketing Business 300

SaaStr

FEBRUARY 21, 2024

Salesloft, partner marketing, customer marketing, and more. The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business?

AWS 199

AWS Scale Sales Hiring Marketing 199

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

VP of Engineering 213

VP of Engineering Scale Marketing Benchmarks 213

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. ” And they grow quickly. Yes, people are extremely important in nonprofit marketing. And when it comes to growing your organization, asking more and more from your people is not sustainable.

Technical Review 106

Technical Review Startup Social Media Marketing 106

FastSpring

NOVEMBER 22, 2017

The growth of online retail is three times higher than that of the wider industry, bringing in an estimated $436 billion in the US alone , acording to Business Insider. With ecommerce stores outperforming their brick-and-mortar counterparts, you might think it would be easy to grow your new online business.

Marketing 60

Marketing Business 60

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 215

Revenue Scale Engineering Marketing 215

SaaStr

APRIL 4, 2023

Most startup founders create companies to grow them. This is true in life and business. If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. You’ll want to choose your Go-To-Market tools based on what you’re after. Are you seeking lots of small deals?

Scale 220

Scale Strategy Scaling Outbound Sales Team 220

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 246

Marketing Retention Customer Success Content Marketing 246

SaaStr

FEBRUARY 18, 2022

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. One thing that sneaks up on you in SaaS is just how many sales, marketing and revenue professionals you are going to need: First it sneaks up on you in the early days because the initial tiny team become so efficient. Sales doesn't.

Scale 333

Scale Sales Hiring Scaling Headcount 333

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Their hope in sharing this model is to help fellow revenue professionals grow their businesses similarly.

Scale 203

Scale Sales Marketing Construction 203

FastSpring

JUNE 1, 2020

There’s a huge opportunity for businesses to increase traffic and sales while staying lean—especially for businesses selling digital products like software and SaaS. Which means now is the time to take these trends seriously in order to expand beyond your current geo-locations and enter new markets. That’s incredible!

Business 78

Business Sales Social Media Branding 78

SaaStr

DECEMBER 29, 2023

The market wants it. In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. Catch up on the first half here if you missed it.

Scale 221

Scale Sales Hiring Customer Success AI 221

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. But get this? How do you conduct customer research?

Scale 207

Scale Strategy Marketing Education 207

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klaviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. Klaviyo’s sales efficiency tops the market at 1.04

Benchmarks 175

Benchmarks Venture Capital Marketing SMB 175

Tom Tunguz

DECEMBER 27, 2021

Ten years ago, startups pulled capital from the capital markets. I call these mark-to-market rounds. I call these mark-to-market rounds. Mark-to-market rounds press private markets closer to public markets in three ways. Second, mark-to-market rounds offer secondary. link to 100x ARR).

Startup 256

Startup Strategy Marketing Entertainment 256

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 195

Scaling Marketing Management Branding 195

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klayviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. for the last 6 months. for the last 6 months.

Benchmarks 162

Benchmarks Venture Capital Marketing SMB 162

SaaStr

SEPTEMBER 16, 2022

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right strategy, preparation, and business model to achieve it. Do you have it right in your first market?

Scale 197

Scale Scaling Sales Hiring Marketing 197

Tom Tunguz

MARCH 11, 2020

What could happen to the fundraising market in the coronavirus era where organizers cancel events, the financial markets suffer from a bear market, and there is a lot of uncertainty? The market bounced back to similar levels once in Q2 2010, but needed eight quarters to return to its previous volumes.

Marketing 336

Marketing Startup Investment Trends 336

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

AI 89

AI Marketing Advertising Finance 89

SaaStr

JUNE 20, 2021

These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. Founded in 2012, Klaviyo initially operated as a database with an API that allowed businesses to run queries against their customers.

Scale 296

Scale Marketing Pricing Consulting 296

SaaStr

JANUARY 12, 2021

That those few bigger customers and a growing pipeline really need a true, experienced customer success team around them, not just some kid hacking it. That it’s time for real marketing, to support the mini-brand, to manage the funnel, to get Marketo or Hubspot or whatnot up and running. With nice growth (>=100% YoY); and.

Sales Hiring 264

Sales Hiring Scale Marketing Sales 264

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Why’s that?

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

SaaS Metrics

APRIL 15, 2024

Small businesses often face the challenge of standing out amongst bigger, more established competitors. However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business?

Strategy 52

Strategy Marketing Business Metrics 52

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 196

Sales Hiring Product Marketing Scale Marketing 196

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

B2B 243

B2B Branding Marketing B2C 243

SaaStr

DECEMBER 26, 2020

Even once you hit just $2m-$3m ARR — fairly early — the trade-offs start to become clear for startups with customers both Smaller and Larger: Small customers consume just as many sales, success, and marketing resources. Small business go under more often. Probably more. And produce a lot less revenue per interaction.

SMB 341

SMB Sales Hiring Marketing Enterprise 341

SaaStr

MAY 22, 2022

SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft. SaaStr 553: 10 Things You Can Do Today To Grow 10x Faster With SaaStr CEO Jason Lemkin and Boast.ai Growing & Scaling SaaS Businesses from $1M to $500M in ARR with Intercom CEO Karen Peacock.

Scale 240

Scale Sales Hiring Payment Features Marketing 240

Andreessen Horowitz

APRIL 12, 2024

He also shares some of his personal story of watching AI technology — and awareness — grow from fringe movement to mainstream phenomenon. Naveen Rao has been building artificial intelligence technologies and companies for more than a decade. From chips to models, there are few people with a better pulse on how enterprises are using AI.

Artificial Intelligence 96

Artificial Intelligence VP of Engineering Enterprise AI 96

SaaStr

JUNE 8, 2021

Folks that were very early to a new market often sort of lament it. As a founder, I’ve been on both sides of market maturity. As a founder, I’ve been on both sides of market maturity. In my first start-up, we entered a very mature market that was basically a monopoly. Because the market was mature.

Marketing 228

Marketing Scale Revenue Startup 228

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. That’s where I focus my marketing efforts… to grow NP Digital.

Marketing 145

Marketing Sales Hiring Social Media Branding 145

FastSpring

NOVEMBER 17, 2023

App developers and game developers may be interested in the latest news about Apple gearing up to comply with the EU’s Digital Markets Act. With the European Union’s Digital Markets Act continuing to ramp up, Apple may be making changes to its App Store policies to comply with the new act.

Payment Methods 113

Payment Methods Merchant Services Payment Solutions Software Review 113

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Here’s what we found out. Earned Media.

Marketing 144

Marketing AI Search Software Review Social Media 144

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company. What is growth marketing?

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105