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5 Best Practices for Using Competitive Intelligence in Sales Enablement

Sales Hacker

The key to this internal success is sales enablement and quality, competitive intelligence. In this article, I’m going to show you the best practices for sales enablement and how to get the most out of your competitive intelligence so you can increase alignment and stay ahead of your competitors.

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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

A few months back, I was inspired by a section in Scott Barker’s “The Forecast” newsletter where he referenced some data from Chorus.ai analyzing how often Directors and Executives are involved in the sales process. Scott’s newsletter makes a great point: as buying teams get bigger and bigger, our sales teams need to grow with them.

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The “It Factor” in Selling Is a Myth: How to Build a Team of Top Performers

Sales Hacker

But believe it or not, the “it factor” in sellers is a myth and one that’s been embraced for far too long by sales leaders. The reality for many organizations is—top performers thrive and the rest of the team is left behind. A recent survey from Mindtickle and Heinz Marketing of 280 sales and revenue leaders found that only 14.7%

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Whether you run a one-person sales enablement program or are part of a team, the sheer scope of the job can be overwhelming. Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement strategy.

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In Search of the Perfect Sales Tech Stack (Here’s What’s Working Today)

Sales Hacker

Wondering how other sales teams are working their magic? Sure, their processes and talent have something to do with their success, but so does their sales stack. Namely… What does the perfect sales stack look like? Sales Tech: a top priority for sales. Unveiling the sales stacks of 7 top sales teams.

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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

” It remains distressing if teams continue with this knowledge and run the same marketing activities over and over again. The ICT products for marketing automation are much more mature and developed with the marketing process in mind. In this situation, there’s much better cooperation between sales and marketing.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

What does it take to scale a sales team successfully? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? I’ve heard so many good things from Kobie, now at Upfront, and then also the team at Openview. How does Andy think about discounting?