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See You Wednesday for a Webinar on Efficient Growth Through New Market Expansion

Kellblog

Since 2024 is the year of efficient growth, I have already talked a lot about how to improve efficiency through driving expansion ARR, doubling down on campaigns and segments that work, relentlessly optimizing the go-to-market (GTM) machine, and experimenting with new AI GTM tools [1] that can increase sales and marketing productivity.

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3 Compelling Reasons to Target Latin America for Subscription Expansion Opportunities

Chargebee

According to the 2024 State of Subscriptions & Revenue Growth report, retention, expansion, and renewals are the top subscriber growth priorities. If you are eyeing an expansion, Latin America (LatAm) stands out as a compelling choice, and here’s why: 1.

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Growth Unlocked: The Key to Exponential Account Expansion

Sixteen Ventures

Expansion – not simple renewal – is the ultimate indicator of a successful customer. There’s a way to handle expansion (upselling, cross-selling, land-and-expand, etc.) Interestingly, it doesn’t really matter who is driving the strategy for expansion. Let’s dig in. And then orchestrating properly.

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The Top 5 Mistakes European Startups Make in US Expansion

Kellblog

International expansion is hard. To create a worldwide leader you must, almost definitionally, execute a successful US expansion as part of the process. What’s troubling is that if international expansion is hard, US expansion is harder. Thanks to everyone who helped me as I worked on this series. The market is vast.

Startup 117
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Why Product Led Growth is a Customer Success Responsibility

As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.

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How to Improve Your Customer Expansion Management Strategy

ChurnZero

Customer acquisition and customer retention are cornerstones of building and maintaining revenue, but customer expansion — and a robust customer expansion strategy — can also be pillars of success. What is a Customer Expansion Strategy ? Why is Customer Expansion Important for SaaS Businesses? Clarity is key.

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Why Customer Expansion Should Be A Critical Component of Your Growth Strategy

Totango

Customer Expansion at its Core . Customer expansion is a way to maximize your assets by encouraging your current customers to expand their license agreement, purchase additional features, renew at a higher rate or extend their usage of your platform further across their enterprise. Driving Expansion .

Strategy 112
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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. Create highly targeted segments to drive more contextual and personalized engagements.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

In this webinar, product-led growth pioneer Wes Bush will examine what the top PLG companies have in common, take an in-depth look at features and usage analytics, and explain how to use this information as the primary driver for customer acquisition, retention, and expansion. The important aspects of a great product-led strategy.