See You Wednesday for a Webinar on Efficient Growth Through New Market Expansion
Kellblog
MARCH 18, 2024
Since 2024 is the year of efficient growth, I have already talked a lot about how to improve efficiency through driving expansion ARR, doubling down on campaigns and segments that work, relentlessly optimizing the go-to-market (GTM) machine, and experimenting with new AI GTM tools [1] that can increase sales and marketing productivity.
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