Sat.Sep 26, 2020 - Fri.Oct 02, 2020

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The 4 States of an Engineering Team

Tom Tunguz

I’ve been steadily progressing through the excellent books in the Stripe Press catalog. First, I read High Growth Handbook. Most recently, I read An Elegant Puzzle: Systems of Engineering Management by Will Larson. It’s the best book I’ve read on engineering management. Will has worked at Digg, Uber, Stripe, and is now at Calm and has seen many engineering teams endure and thrive through hypergrowth.

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Best Email Autoresponders

The Daily Egg

What if you could send a handful of emails on autopilot (without lifting a finger) and generate more than $40,000 in revenue without annoying your audience? That’s exactly what Yaro Starak does year after year. He created one automated workflow that segments his audience depending on their actions and level of interest. So, the right […]. The post Best Email Autoresponders appeared first on The Daily Egg.

Revenue 357
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Could Someone Be a Better CEO Than You?

SaaStr

So it’s Q4. And the run up to the holidays and the end of the year is sometimes a time we quietly ask ourselves, after a few (or more) years in … Could Someone Do a Better Job as CEO? I did. I still do sometimes. It may seem as the years go by that the answer must be Yes, especially for first-time CEOs. After all, you haven’t done it before.

Scaling 353
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How George McGehrin gets his clients to pay HIM to market to them

Predictable Revenue

Deep dive into the mistake that turned into a business model that gets George McGehrin's clients to pay him to market to them, and building a model that is recession-proof. The post How George McGehrin gets his clients to pay HIM to market to them appeared first on Predictable Revenue.

Marketing 277
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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Notes from Office Hours with Kimbre Lancaster on How to Run Successful Virtual Events

Tom Tunguz

Recently, we welcomed Kimber Lancaster to Office Hours at Redpoint to discuss running successful virtual events. It was a fantastic session in which Kimbre surfaced counterintuitive insights about one of the most critical marketing channels of 2020. Below, I’ve summarized some of my notes from the session. First, there’s much more crossover between physical and virtual events than most people think.

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How to Think About Unlimited-Use License Deals

SaaStr

Q: In SaaS B2B, how do you handle the situation where an enterprise customer wants to buy an unlimited use, site license? This can seem like a tough one in the early-ish days. A BigCo wants to write you a six-figure check, for a site-license. Sounds great in the early days. Then, in Year 2, you see it was a so-so deal as the usage exceeds expectations.

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Why video transcription may be more valuable than you think

Trint

Getting the most out of video With video making up more than 80% of internet traffic , brands are getting lost in the crowd. Creating a video has never been easier, but how can producers ensure that once their beloved creation is released into the wild, it has the best chance of survival? That’s why it’s so important to think outside of pure video to ensure that you’re making the most of your content assets.

Trends 130
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Sales Motions for a Product-Led Company

SaaSX

Many product-led companies get to the sales fork in the road and scratch their head wondering where and how to start building their sales machine. It's entirely new for them and the path forward isn't always clear. It's helpful to understand the options.

Sales 130
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. We discuss how we’ve approached it historically at Intercom and how this process has evolved with us to make room for a wider audience. If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Entrepreneurship … It Changes You

SaaStr

Q: Could you talk about your experience with the downside of entrepreneurship or startups? The “downside” of entrepreneurship is that it changes you. Not immediately, but some time around 24 months in: You will think about your start-up close to 24×7. You might only work 40 hours a week. You can’t work constantly. But in your quiet moments, on a run, in the shower … you’ll be thinking about your start-up.

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By: Key take-aways from SaaStock Remote on how to adapt, survive and thrive – Viking Venture

SaaStock

[…] in SaaS at conferences in Europe, North America, Latin America, and APAC. They also have a useful Learning Hub where you can find stories and tips on many different topics like marketing & growth, sales, […].

SaaS 130
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8 Useful TikTok Marketing Tactics

Neil Patel

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.

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a16z Podcast: Fintech for Gen Z and Millennials

Andreessen Horowitz

Millennials and Gen Z have been hard-hit by the one-two punch of the 2008 and 2020 financial crises. That experience has radically shaped their approach to finances and their mindset around credit and debt. This episode explores how fintech founders … The post a16z Podcast: Fintech for Gen Z and Millennials appeared first on Andreessen Horowitz.

Finance 139
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Who Ya Gonna Promote? Don’t Wait Too Long.

SaaStr

It’s Q4 now … how are you doing on year-end stuff? Did you do all the performance reviews, I mean for real? I know you didn’t. At least, not for real. Did you get your routine salary adjustments done? I hope so. But I doubt you did this yet. Did you remember to really thank the folks on the team that just killed it this year? Of course you did.

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More on the SaaS Sales Playbook for Product-Led Growth

SaaSX

The SaaS sales playbook applied best to a product-led growth when it is adapted to be sales-assisted versus sales led

Sales 130
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Contact Us Page Tips: Move From Blah to Yeah!

Neil Patel

A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects.

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Tension: The Secret to Engaging Prospects and Driving Action

Sales Hacker

Nobody likes tension, right? If you’re a sales pro, you should. Tension is the seed of thought planted in your prospect’s brain that grows into the idea that their life would be better with your solution. Being able to create that tension is what separates the very best salespeople from the ordinary. So, let’s dig into how you can create tension and use it to build trust , engage your prospects, and drive action.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Customer Retention During Economic Downturns: What’s Top of Mind for Your Customers?

Totango

The unpredictability of an economic downturn, such as the continuing COVID-19 pandemic, can introduce uncertainty into the relationship between you and your customer. Sudden and unexpected external forces beyond the control of either of you can also lead to unanticipated customer behavior. During difficult times, it is especially important to understand what is going on inside your customer’s mind, as well as what is going on inside their business.

Retention 118
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How Do You Manage Cash Flow and Collections in Volatile Times?

Sage Intacct

Cash management is critical in this downturn. Investors want a 12 to 18-month runway before you raise again. How can you leverage automation and prevent a cash crunch?

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Technical SEO Consulting

Neil Patel

Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.

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3 Easy Ways to Incorporate Customer Feedback

Sujan Patel

Building a SaaS product is pretty easy. Have an idea, flesh it out, pay a developer to build it, launch. Building a SaaS product that customers actually want to use is a lot more difficult. Feedback is a major part of the puzzle. Usually, you’ve done some sort of customer feedback analysis to get to […]. The post 3 Easy Ways to Incorporate Customer Feedback appeared first on Sujan Patel.

SaaS 111
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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Bio Eats World: Revolutions in Cancer Treatment—Past, Present, and Future

Andreessen Horowitz

In this episode of Bio Eats World, we explore all the major revolutions in cancer treatment across the history of medicine—and what’s coming next. Hanne Winarsky delves into the past and future of the fight against cancer with Gary Reedy, … The post Bio Eats World: Revolutions in Cancer Treatment—Past, Present, and Future appeared first on Andreessen Horowitz.

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The InsightSquared Revenue Intelligence Platform

InsightSquared

Why Revenue Intelligence? Why Now? 2020. Quite possibly one of the most interesting years of our careers. Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. In-person demos were canceled indefinitely. You became virtual sellers overnight. And in many cases, the focus of your sales strategy was simply survival.

Revenue 100
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How to Boost Your SEO on DuckDuckGo

Neil Patel

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

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Help Center Software: 5 Steps to Create Self-Service Resources for Customer Support

Groove HQ

Help center software empowers customers to find answers to their questions. I come from a big family. We all live in the same town, and we all have our roles to play. My dad is the one you call if you need a reference—mechanic, plumber, attorney. If you need a recommendation, he knows who to […]. The post Help Center Software: 5 Steps to Create Self-Service Resources for Customer Support appeared first on Groove Blog.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Journal Club: Modeling Mysterious Brain Structures

Andreessen Horowitz

The human brain is endlessly fascinating and mysterious, but the majority of brain research to date has focused on neurons and their functions. While the other types of brain cells, such as astrocytes and glia, are starting to get their. … The post Journal Club: Modeling Mysterious Brain Structures appeared first on Andreessen Horowitz.

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Pricing Without Users

Zuora

BY: LUBOR PTACEK, VP of PRODUCT MARKETING, ZUORA The scale of a deployment is an important factor for how SaaS […]. The post Pricing Without Users appeared first on Zuora.

Pricing 98
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.