Sat.Jan 05, 2019 - Fri.Jan 11, 2019

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How I Increased My Website Traffic by 80% in 6 Months [Case Study]

The Daily Egg

Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. The major misconception about generating website traffic is that you need to create […] The post How I Increased My Website Traffic by 80% in 6 Months [Case Study] appeared first on The Daily Egg.

Revenue 277
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Your Company is a Product Used By Your Employees

Tom Tunguz

In their book, It Doesn’t Have to Be Crazy at Work , Jason Fried and David Heinemeier Hansson, the founders of 37Signals share how they’ve built and run their very successful company Basecamp. There’s a novel idea in the book: your company is a product used by its employees. [W]hen you think of the company as a product, you ask different questions: Do people who work here know how to use the company?

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How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group. The post How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis appeared first on Predictable Revenue.

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Why Diversity and Inclusion matter to every SaaS business

SaaStock

In December of last year, we attended the first ever SaaS E[quality] unconference, organised by the Women’s Work Institute and held in Toronto, Canada. In a room of about 100 D&I champions and leaders, we had a day of fascinating stories, provocative ideas and discussions around Diversity and inclusion challenges in SaaS. On the day after the conference, we sat down for a chat with the founders of the Women’s Work Institute, Kristen Liesch and Anna Dewar Gully to hear their thoughts from all

SaaS 160
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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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The recipe for growth as a designer

Intercom, Inc.

Picture this: You’re a designer with a handful of years experience under your belt. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious. You look to the future and ask yourself, where do I want to be this time next year? What about in five years?

More Trending

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How To Write The Best Google Ads Copy & Back It Up on Landing Pages

Unbounce

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.

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7 Marketing Mistakes That Nearly Broke Me… Literally

Neil Patel

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.

Marketing 111
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The year of breaking past human limits

Intercom, Inc.

We’ve reached a point in the digital era where customers not only seek, but expect personal communication from businesses. Don’t get left behind. It doesn’t matter if you’re an early-stage startup with three employees or a publicly listed company with 1,000, customers have come to expect fast and highly relevant interactions with businesses. As our CEO and co-founder Eoghan McCabe put it last fall at The Next Chapter, the only way to achieve this is by embracing automation technologies thoughtfu

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Canada Electronic Funds Transfer

Agile Payments

Canada Electronic Funds Transfer processing options are scarce compared to the ACH processing providers available in the United States. Options are limited because of the small number of banks that run the payments sphere. This makes it difficult to gain access to Canada EFT processing.Utilizing a canada electronic funds transfer allows Canadian businesses to debit checking accounts for one-time or recurring payments.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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TBM success stories: Improving the value of IT

IT World

CIOs are turning to financial analytics to automate technology business management (TBM), a framework for aligning the value of IT services with the cost to produce them.

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Understanding The True Cost Of Ecommerce Downtime

FastSpring

Ecommerce downtime can cost your business a lot more than money. Opportunity, productivity, brand perception, and SEO damage are just a few examples of collateral your brand could suffer in the wake of an outage. With commerce moving steadily toward an almost entirely digital experience, a minute’s downtime is a minute too long. Whether you’re selling software, SaaS, or digital products, your online store needs to have processes in place to ensure that you’re operational around the clock––and av

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New horizons: How to move your life for your career

Intercom, Inc.

When we think of our dream career, and by extension our dream life, we rarely picture jumping into the unknown to attain it. We seldom imagine replacing the comfortable life we already have with an entirely new, unfamiliar environment. That is even more true when you have a family to think about, too. And yet, just last year, that’s exactly what I found myself doing, moving my family and embarking on a new chapter of life with Intercom in Dublin.

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Is a Free Trial Always Better Than a Demo?

Cobloom

Which offer will be most likely to motivate your potential customers to engage with you: a free trial or a demo? It’s generally accepted that for your software as a service product a free trial is always preferable to a demonstration. It provides the prospect with the freedom to use the tool in their own time, at their own pace, and experience real value first-hand before making their purchase decision.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Millennial Men With No Degrees: Come Work in Sales

Sales Hacker

For those of us reading the business and financial news regularly, you’ll start to notice two common threads: that millennials work differently than other generations and often have a hard time integrating into the workforce, and that most sales teams need more quality people. In fact, a recent Bloomberg article tracked statistics that tell us that millennial men just aren’t in the workforce at the rates we would expect based on historical statistics.

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The Complete Guide to Setting Up an Online Store

FastSpring

You have an amazing idea. You’ve done tons of research and development, and now you’re ready to start selling your product. That means setting up an online store. Suddenly, all that product development sounds like the easy part, right? But don’t worry; there are tons of tools and services to help you set up an online store that’s perfect for your digital business.

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5 Sneaky Reasons You’re Losing Customers (despite your best intentions)

Chart Mogul

Struggling with churn? Guest blogger and ChartMogul friend, Kristen DeCosta from Churn Buster, discusses some of the lesser-known reasons companies lose customers and what to do about it. Kristen DeCosta is the Growth Lead at Churn Buster. She is dedicated to educating companies and founders on the importance of customer retention and the dangers of ignoring churn of all types. .

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4 Features Your Digital Customer Engagement Platform Must Have

Totango

At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. Customers will see the value in their purchase, and you’ll grow a more valuable brand.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Payment Facilitation Problems: What you should know about potential funding issues

Agile Payments

Payment Facilitation Problems: What you should know about potential funding issues.

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The Benefits of Social Listening for Digital Businesses

FastSpring

For many businesses, social media is a key channel for customer engagement and brand building. If we exclude the influence of viral posts, why do some businesses appear to have a more robust social media presence than others? Here’s the truth, social media management is only half the battle. The top brands go beyond just monitoring their social media channels and engaging with customers in one-off instances.

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7 Elements of Insanely Persuasive Sales Demos

Sales Hacker

What if your demo skills were so sharp, your income grew on autopilot? In this free training, we’re revealing the exact, step by step process to make demos your new secret sales weapon. The post 7 Elements of Insanely Persuasive Sales Demos appeared first on Sales Hacker.

Sales 58
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How to Beat the Average Churn Rate for Subscription Service Enterprises

Totango

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and see if you’re meeting your growth goals. And if you’re operating in the highly competitive subscription-based B2B industry, it’s an especially important number.

Churn 54
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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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19 strategies, tactics, and tips on how to launch a product in 2023

CloseSaaS

As a founder, there’s nothing more exciting (and stressful) than launching a product. You’ve sat back for a few rounds, watched the game get played, and now you’ve got a winning hand and are ready to go all in.

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Podcast: How to Grow and Exit a Company You Find on Craigslist, an Interview with Colin Engstrom

Divestopedia

Great businesses can come from unusual places. Being able to capitalize on them and grow them is what will set you apart from other entrepeneurs if you're looking to make a decent profit. Learn how here.

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#SaaS: Performance versus Brand Marketing at Early Stage

Point Nine Land

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. For example, if you approach content marketing with performance in mind, you’ll focus heavily on tracking keyword rankings, traffic growth, conversion funnels (what content converts, how, where) and create content accordingly. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generat

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What Will You Do When Prospects Raise Objections?

Sales Hacker

The post What Will You Do When Prospects Raise Objections? appeared first on Sales Hacker.

Sales 72
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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5 Misconceptions Customer Success Has About Product

ChurnZero

This is a guest blog post by Joe Daniels, Head of Content at Receptive. It’s no secret that Customer Success and Product teams have a bit of a love-hate relationship, and when it comes to communicating and working together things don’t always go smoothly. With that in mind, I thought I’d cover some of the common misconceptions that CS folk have about Product folk, and explain why they’re wrong… . 1 – Product Doesn’t Care About Our Customers.

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How to build mobile apps that hackers will find difficult to breach

Audacix

The inconvenient truth about developing a mobile app today is that hackers will find and exploit vulnerabilities in your app to steal data, demand ransoms, ruin your reputation and even destroy your business. The good news for you is that we know the most common vulnerabilities that hackers will target to compromise your mobile app. Because we know their methods of attack, your developers can code best-practice security mechanisms into your app to reduce the likelihood of a successful breach.

Mobile 45
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What kinds of questions do marketing managers try to answer?

Net-Results

I can’t speak for marketing managers in general, but I can tell you what the questions are that I’m trying to answer. Context: I’m in charge of marketing for a B2B SaaS product. How do I get our product in front of more eyeballs?We aren’t the biggest in our space and we’re bootstrapped (which means we chose […]. The post What kinds of questions do marketing managers try to answer?