Sat.Mar 28, 2020 - Fri.Apr 03, 2020

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The State of SaaS Sales in a COVID-19 World

Chargebee

SaaS sales is innately tricky, and the current situation has only amplified it. We caught up with a few SaaS sales leaders who are in the deeps trying to turn the situation around and stay afloat.

SaaS 87
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A Pause is Better Than a Cancel. And A Downgrade is Not Churn.

SaaStr

Many of you will come under a lot of pressure these days to pause accounts, to downgrade accounts, and more. It’s challenging almost everywhere. And even where it isn’t, there are at least big pockets of customers under severe stress. Should you let folks easily downgrade? Should you let them even pause their account, and pick it up later when their business picks up?

Churn 274
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Lessons from a pandemic

Practical Advice on SaaS marketing

I’ll be honest. Never did I think I’d ever write an article with a headline like that. Most of the time I’m writing about situations I’ve seen before – sometimes many times before. This is not one of those times. But I have learned a lot over the last few weeks. Perhaps we’ll be through the worst of this crisis by the time you read this, but I think some lessons have value beyond the short term.

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The SaaS response – how our peers are responding to COVID-19

Intercom, Inc.

Like so many of our peers, we were due to attend SaaStr 2020 a few weeks back, and we’d lined up interviews with some of the incredible speakers who would have been there. Over the past few week’s we’ve been fortunate to be able to have some of those conversations remotely with people and it got us thinking about how the industry at large is responding to what’s going on.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Choosing the Right Billing System for Your SaaS Business [Updated for 2020]

Chart Mogul

So you're building an awesome subscription business — great! But you need to tackle what is arguably one of the most important parts: Billing. How do you manage the process of accepting money from your customers? Building your own billing system can be a world of pain, risk and complexity, so what options are out there for integrating a third party product?

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A Tough New Skill We All Need Now: Onboarding SDRs and AEs Virtually

Predictable Revenue

Every day brings news and change around Covid-19 and its impact on the economy, our customers, and the business climate. We’re working to adapt to new circumstances almost daily, and looking to help our customers do the same. As everyone else is going virtual, a new concern arises: virtual onboarding. Yes? No? And how. The post A Tough New Skill We All Need Now: Onboarding SDRs and AEs Virtually appeared first on Predictable Revenue.

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SaaS CAC Ratio | How to Calculate and Why It Matters

The SaaS CFO

The cost of customer acquisition is one of the most analyzed SaaS metrics. But it doesn’t have to be complex or hard to calculate. Enter the SaaS CAC Ratio. Slightly different than CAC (customer acquisition costs), the CAC ratio studies the relationship between new and expansion bookings and sales and marketing expense. It’s different than […].

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Are You Optimizing Your SaaS Conversion Funnel? Use These Essential Steps

The Daily Egg

Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have. For most SaaS businesses, there’s a few […]. The post Are You Optimizing Your SaaS Conversion Funnel?

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The Personal Touch: How to Enhance Your Relatability in Sales Pitches

Predictable Revenue

Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal? The post The Personal Touch: How to Enhance Your Relatability in Sales Pitches appeared first on Predictable Revenue.

Sales 243
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Landing Page Optimization: Best Practices, Tips, and Tools

The Daily Egg

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers. If you’d like to skip around, here’s what I’m covering: Why Is My Landing Page […]. The post Landing Page Optimization: Best Practices, Tips, and Tools appeared first on The Daily Egg.

Marketing 363
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VCs or Founders: Who Makes More?

SaaStr

What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money. There own investors (“LPs” or Limited Partners) pay them for a decade more than fairly to manage their investments, no matter how well or poorly they perform. But — truly great founders make the most by far.

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Observations about Silicon Valley Two Weeks into Quarantine

Tom Tunguz

What’s going on in Startupland? Venture rounds are closing. We’ve seen seeds, As, Bs, and growth rounds in the past few weeks. And round announcements continue. Valuations are coming down a bit, but they are all over the map. It’s too early to draw any conclusions about pacing, however. In fundraising conversations, founders are candid.

Headcount 275
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24 Attention-Grabbing Website Homepage Introductions

The Daily Egg

When visiting your site, a user decides whether to hit the “back button” within milliseconds. That’s right, milliseconds. Your homepage is your only chance to get them to stay on your site and become a customer. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break […]. The post 24 Attention-Grabbing Website Homepage Introductions appeared first on The Daily Egg.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to avoid building a big sales infrastructure and still grow your company

Predictable Revenue

Part of growing a company is growing a sales team. But, what about those organizations that never plan to build and grow a robust sales infrastructure? How do those companies grow their bottom line? The post How to avoid building a big sales infrastructure and still grow your company appeared first on Predictable Revenue.

Sales 205
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Is This The Beginning of the End of the Bay Area as The Global HQ of SaaS?

SaaStr

Things are so crazy right now, and beyond that, the pace of change is almost incomprehensible. Zoom has grown 20x in usage in a little more than a month. But at the same time, we added 6,000,000 new to the unemployment rolls. SaaS for some industries is being decimated in just a week or two. In other cases, unexpected upgrades and leads seem to come out of nowhere.

SaaS 350
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What do Google Search Query Trends Reveal about the Changes in How We Work?

Tom Tunguz

I was reading an article in the NY Times about how we’re all using much more internet than we have been. Consequently, YouTube is throttling video quality, and some of our services are slower than before. I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day.

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14 LinkedIn Hacks That Will Triple the Size of Your Network in Two Weeks

The Daily Egg

LnkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Instagram. LinkedIn is the professional’s jam. LinkedIn is a great place to attract business users who are serious about their stuff. Nearly every professional on the planet has a LinkedIn profile. […].

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Finding our way at home – reflections from the Intercom Content team

Intercom, Inc.

We are living through unprecedented and unsettling times – in just a few months, the COVID-19 pandemic has reshaped the world as we knew it. With most of the world suddenly engaging in social distancing, so many of the things we took for granted – hugging friends and family, gathering to eat, dancing in crowds – have been put on hold. Part of what makes this moment feel so difficult is not just the anxiety we all feel around the virus and the fear of the economic damage it is doing, but also the

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5 Free and Discounted SaaS Tools to Get You Through Coronavirus

SaaStr

If you’re feeling the weight of being cloistered in your homes for several weeks now, have no fear Team SaaStr has compiled a list of five great tools that you can use for free to get you through this time! We’ll be releasing several upcoming posts featuring great tools and discounts that our community members are offering right now. 1. SurveyMonkey’s Free Templates.

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7 Email Ideas to Boost Customer Relationships

Nimble - Sales

A recent study showed that 77% of brands could disappear and nobody would care. It sounds pretty harsh, like something Regina George from Mean Girls would tell you if she was your business advisor. But, the truth is many brands fail to make meaningful connections with their customers. Email is the perfect channel to prevent […]. The post 7 Email Ideas to Boost Customer Relationships appeared first on Nimble Blog.

Branding 143
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5 Emerging Ecommerce Trends to Follow in 2020

The Daily Egg

Ecommerce has changed a lot. But where is it going? What trends should you be focused on so you business isn’t left behind? You need to be well-versed in the latest ecommerce trends, which are often a result of advancements in technology and changes in consumer preferences and behavior. These are the top emerging ecommerce […]. The post 5 Emerging Ecommerce Trends to Follow in 2020 appeared first on The Daily Egg.

Trends 361
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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Planning and Managing Layoffs

Andreessen Horowitz

Nobody ever wants to do layoffs. Laying your employees off is one of the hardest things you do as a leader. But remember, however badly you feel about it, your issues are small compared to those of the impacted employees. … The post Planning and Managing Layoffs appeared first on Andreessen Horowitz.

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7 Signs an Angel Investor … May Really Be a “Devil” Investor

SaaStr

What are some signs that an “angel investor” is really a “devil investor”? Some top signs trouble may come later from an “angel” investor: The terms are way, way, way too complicated. To me, this is flag #01 by far. Angel investing should be simple. What matters is price, check size, and maybe, pro rata rights in the next round (if you have a significant amount of capital to invest later).

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Why I’m excited about the Subscribed Strategy Group

Zuora

Frank Ernst, VP of Subscribed Strategy Group (SSG), Zuora on why he's excited to join the SSG and help our customers chart a strategic path towards subscription business success. The post Why I’m excited about the Subscribed Strategy Group appeared first on Zuora.

Strategy 132
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5 Website Formats Proven to Get Results

The Daily Egg

Creating a high-performance website doesn’t happen by chance. We often fall short of real success. Not because we’re written bad copy or made the wrong offer, but because we use the wrong website format. How do you know the best structure to use? According to Brian Massey, Conversion Scientist and author of Your Customer Creation […]. The post 5 Website Formats Proven to Get Results appeared first on The Daily Egg.

Marketing 355
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Coronavirus Apps From Around the World, Translated

Andreessen Horowitz

Editor’s note: As the novel coronavirus spreads, tech developers around the world have assisted in symptom tracking, equipment distribution, data gathering, and much more. Since we’ve been closely tracking this crisis — and cover China and the global nature of … The post Coronavirus Apps From Around the World, Translated appeared first on Andreessen Horowitz.

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What To Do When A Customer Wants to Cancel A Contract

SaaStr

In today’s crazy world, more and more vendors are seeing customers that want to cancel annual or longer contracts. What should you do? The simple answer “of course” in that yearly contracts can’t be canceled — per se. That’s the whole point of whatever explicit or implicit discount you give for doing a yearly contract (vs. monthly or quarterly).

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This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10%

Groove HQ

How we executed a super simple customer retention strategy to retain 10% more customers. The post This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10% appeared first on Groove Blog.

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