Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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Sales Ethics: How to Build a Sales Organization You’re Proud Of

Chart Mogul

Good ethics is good business. Learn why it is important to work on your personal values and how to build a strong set of values in your team. I love my sales job. I realize I am in a privileged position to be working together with a team that puts customer relationships and helping customers first. I spend my days elbow-deep in people’s revenue data, helping SaaS businesses think about why metrics like churn or LTV really matter.

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5 Ways Customer Success Automation Can Maximize Your CS Team’s Time

Totango

The challenge of the digital marketplace is to make every customer feel like they are your only customer. Thankfully, the same advances that helped build that digital market also make it possible to provide every customer with personalized service. Having the ability to automate your CS teams’ work can make customer success scalable. For large high-touch accounts to tech-touch accounts, and everything in between, automation — used the right way — can add value for customers, while freeing up tim

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What To Include In A Digital Marketing Strategy

SaaS Metrics

Beginning a digital marketing campaign requires a strategy. Without one, you won’t have the foundation to build a successful campaign that generates the results you want. A plan is the building block that helps define your goals, your measuring metrics, your approach and your adaptation. It also helps with what to avoid, so you don’t waste your time or money.

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Inside Rounds Have Become a Sign of Strength at the Series B

Tom Tunguz

In my recent post about the fundraising market during COVID, I wondered aloud about inside rounds. Inside rounds, new financing rounds led by existing investors, have historically been primarily the territory of companies who cannot raise from outside investors at attractive terms. But recently, insiders have been leading the most competitive rounds in their portfolio companies.

Finance 363
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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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11 Things That Set The Best Salesteams Apart From The Rest

SaaStr

The best salesteams seem to just do amazing things together. What differentiates them? Well, they do tend to work at some of the best companies, so there is that. But it’s more than that. A few factors that contribute to high-performing sales teams: High quota attainment. The best startups invest in their sales teams and work hard so most of the reps hit and exceed quota.

More Trending

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??How Code for America uses Intercom to bridge the gap between people and government

Intercom, Inc.

At Intercom, we’ve been truly inspired by our customers during these trying times and how they’re helping people in need. One shining example is Code for America. Here’s their story. As global unemployment rates continue to grow, people are looking to government for guidance, reassurance, and financial assistance. In the US, individuals who have recently lost their job or whose income has been impacted can apply for government benefits.

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The Secret to Productive Group Meetings over Video

Tom Tunguz

In 2017, I wrote the post Managers Must be Insane to Brainstorm in Groups. If you’ve been a group meeting for brainstorming, you’ll identify with the three problems reasearchers identified with in-person brainstorms: Only one person can speak at a time. Many people don’t participate and free ride hiding in the back of the room, unengaged.

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The Pros and Cons of Working Directly for the CEO

SaaStr

I remember the first time I worked directly for a CEO. I’d reported to leaders before, and a VP before, but never the CEO. It was also my first start-up job. The start-up I joined had about 60 people and just 1 office, a big shared office like a fishbowl. My desk was in there. In there, sat the CEO, the President, the Controller, and as of my first day … me.

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6 Proactive B2B Sales Strategies to Implement Right Now

Predictable Revenue

When you take a more proactive approach, you are able to guide the pace of the sales process to better support your company’s bottom line. You can also ensure you are working with the right decision maker who can move through the sales process with you, resulting in a win. The post 6 Proactive B2B Sales Strategies to Implement Right Now appeared first on Predictable Revenue.

B2B 247
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Customer experience versus efficiency – why support leaders shouldn’t have to choose

Intercom, Inc.

As a business grows, most support leaders will be challenged to answer this seemingly trick question: can you provide a best-in-class customer experience…but at a lower cost? Not long ago, answering this question meant veering in one of two directions. If you said “no,” you had to find a way to justify having really happy customers at an equally high cost.

Scale 204
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How much should you spend on marketing?

Practical Advice on SaaS marketing

I get this question a lot. But even though I’ve been working with software-as-a-service (SaaS) companies for more than 15 years, I still don’t have an answer. Or at least I don’t have a simple answer. To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing.

Marketing 152
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Is It OK to Fly First Class to Close A Big 7 Figure Deal?

SaaStr

Q:As a founder of a series A startup, was it unreasonable for me to use the company’s money for first class tickets? A European company was interested in doing a 7-figure deal with us and I paid $32k for 4 first class tickets. My VC is now mad at me. Is $32k a fair investment to bring in a 7 figure deal? Of course. Your logic is sound, or at least, not unsound.

Travel 259
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Tell your customer stories effortlessly

Trint

People care about stories and who better to tell them than your own customers? But telling authentic customer stories at scale while remote working can be challenging. Leverage the power of speech to text to capture and re-tell your customers' stories. Download the guide on how Trint can help you share customer stories.

Scaling 130
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Meet Dan Griggs, Intercom’s first CFO

Intercom, Inc.

I’m delighted to welcome Dan Griggs to Intercom as our CFO. He brings extensive financial and leadership experience that will help Intercom continue to scale and deliver on our mission to make internet business personal. As a company, we are at a pivotal moment in our journey. We are seeing record demand for our Business Messenger and increasingly larger businesses are choosing Intercom to build strong relationships with their customers.

Scale 132
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The PYMNTS Cross-Border Merchant Friction Index 2020

FastSpring

One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer.

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Behind the Round with SaaStr: Qualified.com Raises $12m Series A

SaaStr

Tom Taulli. Qualified.com , which operates a conversational marketing platform, has raised a $12 million Series A round (the total funding is $17 million since inception). The lead on the deal is Norwest Venture Partners and the other investors include Salesforce Ventures and Redpoint Ventures. . The co-founders of Qualified — Kraig Swensrud and Sean Whiteley – are veteran Silicon Valley entrepreneurs.

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Make your content work harder: how to tell your brand story more efficiently

Trint

Tell your brand story more efficiently across all channels. Pull quotes, add captions and share the key moments with Trint. Download the guide on leveraging the power of Trint to help tell your brand story.

Branding 130
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Fintech Scales Vertical SaaS

Andreessen Horowitz

Today, about 90% of public SaaS companies and the 2019 Forbes Cloud 100 have subscription-based revenue models. Now new fintech infrastructure companies have made it possible for SaaS businesses to add financial services alongside their core software product. By adding … The post Fintech Scales Vertical SaaS appeared first on Andreessen Horowitz.

Scaling 145
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How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score.

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Check Out Our SaaStr: Enterprise Sessions with the CEOs of Box, Coupa, PagerDuty, and Much More!!

SaaStr

Our latest digital event, SaaStr: Enterprise attracted over 70,000 attendees across social media and 7,500+ to our mentorship and other sessions. Most of the videos are now up on YouTube here to watch , and we’ll transcribe them, edit them into podcasts, and more in the coming weeks: The post Check Out Our SaaStr: Enterprise Sessions with the CEOs of Box, Coupa, PagerDuty, and Much More!!

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Making corporate communications accessible in a Zoom-first world

Trint

Distributed teams make sharing communications harder than ever. Seamlessly capture the message and share your updates across all channels with Trint Transcription.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Healthcare: The Great Unlock

Andreessen Horowitz

For a downloadable version of this deck, sign up for the a16z Bio Newsletter here. Very rarely—perhaps even just once a generation—an extraordinary event or force comes along that completely transforms a stagnant industry. We are experiencing that moment … The post Healthcare: The Great Unlock appeared first on Andreessen Horowitz.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s something you can’t afford to overlook — diversity. There’s no way to sugarcoat it… female speakers are underrepresented at professional gatherings. A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male.

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

Ep. 359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. From strategies in recruitment and team building to sales tactics, these leaders from Salesforce, nCino, and Vlocity, will discuss the top tips for moving beyond horizontal SaaS and building a billion-dollar SaaS company.

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FastSpring is Your Summer 2020 G2 High Performer

FastSpring

We are thrilled to announce that G2 has recognized FastSpring as a High Performer in the Summer 2020 Grid® Report for Ecommerce Platforms—again! We have created a report that highlights some of the amazing things real FastSpring users shared about their experience. Highlights from the G2 Report. Along with a high overall satisfaction rating, some additional highlights from the report include: Our users on average go live five times faster than other ecommerce platforms.

Data 98
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Building a Better, Blacker Tech Pipeline

Andreessen Horowitz

As two Black women from Detroit and Montgomery, Alabama, we never thought we’d end up working in technology, let alone venture capital. . Growing up in the heyday of AIM, MySpace, and eBay, we thought of technology as a hobby, not … The post Building a Better, Blacker Tech Pipeline appeared first on Andreessen Horowitz.

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Reality Check: Still Spending More Time Gathering Instead Of Analyzing

SaaS Brief Submitted Articles

All the technology advances have not flipped the productivity paradigm.

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Engaging Customers During COVID-19: How to Cut Through the Noise

Totango

Customer engagement, while always a vital piece of the puzzle of success, has never been more important than it has become since the pandemic. The use of telecommunication has dramatically increased since the COVID-19 outbreak began, and people are spending more time on their digital devices while waiting for life to return to normal. . This alone should be reason enough to take a second look at your digital engagement efforts.