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24 Customer Retention Marketing Tactics to Grow Your Customer Base

User Pilot

Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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Four Simple Tips to Increase Pricing. Without Angering Your Customers.

SaaStr

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? First, plan to increase pricing in general once a year, each year for new customers. And generally for new customers, not existing customers. Try to increase pricing annually for new customers. Second, don’t rip your customers off.

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How to Segment Customers for a Better Customer Experience

User Pilot

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you! How to create segments.

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The End of Customer Success As We Knew It

SaaStr

So I think 2023 may mark The End of Customer Success as We Knew It. The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customer success took a lot of the brunt. On to the Next Era of Customer Success.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Dear SaaStr: What Was it Like Acquiring Your First Customer?

SaaStr

Dear SaaStr: What Was it Like Acquiring Your First Customer? In my first start-up, we were whale hunting — big, large, Fortune 500 customers. So Customer #1 showed us the path to our future. My first customer signed a $10k contract (a small pilot) but our second, their competitor, then signed a $6m (multi-year) contract.

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19 Customer Segmentation Examples + How To Segment Customers

User Pilot

Looking for the best customer segmentation examples? TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. You can segment customers based on different criteria. Let’s get started.

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The 6 Components of an Effective Integrated Payment Strategy

The ability to accept payments within your software can add tremendous value to your business by opening you up to new customer segments, attracting strategic buyers, and yielding higher monetization opportunities than ever before.

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Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. When it comes to your revenue and customer loyalty, don't be reactive, be proactive. If it sounds like a daunting task, that's because it is.

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The Path to Payment Control: How SaaS Companies Can Maximize Enterprise Value

A key factor in achieving these goals is having a solid integrated payment strategy in place — one that allows for control, ownership, and leverage over customer relationships and payment service contracts. For software company executives, maximizing revenue, profitability, and enterprise value is of utmost importance.

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Transforming the Digital Customer Support Journey

As customer demands continue to grow, more organizations are looking to digitize their customer support journey, since the more traditional methods of support such as the call-center are no longer fulfilling customer needs. Notable customer behaviours that can drive your digital support strategy.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps.

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Drive Employee and Customer Satisfaction with SLAs

Speaker: John Goodman, Vice Chairman, CCMC, Customer Care Measurement & Consulting

Technology has elevated every aspect of the customer journey. All aspects that is, but one: customer complaints. Too often, CSRs use technology as a crutch rather than a tool, and it's starting to show--57% of customer rage results are technology-based. and master customer rage for an insightful webinar on September 23rd.

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The State of Customer Success Pt. 1

In conjunction with Gain Grow Retain, we sat down with some of the most influential Customer Success Leaders out there. Together, Vanilla etched out the State of Customer Success in 2022. Is your Customer Success team as prepared as they should be? What does it look like? How can you prepare?

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Customer Perceptions of the Community Experience

Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. We uncovered what customers expect from CX, and then turned their attention explicitly to community. The key topics we cover in this report are: What do Customers Expect from CX?