SaaStr

FEBRUARY 28, 2024

500k+ Customers Fuel Growth, Up 28% — And NRR is 121% There A story of many SaaS and Cloud leaders today. The big enterprise customers are fueling growth at Cloudflare, at Blackline, at Smartsheet, and more. So roughly, half of Blaze’s path is from new customers, and half from account growth.

Sales Hiring 221

Sales Hiring Scale Cloud Enterprise 221

SaaStr

APRIL 11, 2024

You’ll see two stories in one simple chart. The first, of a startup that got a handful of customers, but then struggled. But then you need proof it’s changed. 3 months — minimum. 4 is even better. Get 3 great months of growth under your belt, then go raise that VC round. Look at the chart above.

Venture Capital 252

Venture Capital Startup Marketing 252

Hull

MAY 14, 2020

This week, we are excited to share Pusher's customer success story with you all. Today, their customer list includes impressive companies like The New York Times, Draft Kings, Mailchimp, Github, DoorDash, and many more. Upselling customers. Those use cases are: Keeping data intact during a system migration.

Growth Marketing 40

Growth Marketing Communication Customer Success Development 40

Payrix

JANUARY 30, 2024

Misty Novich VP of Payment Solutions, Neon One Realizing revenue potential Before partnering with Payrix, Neon One was juggling multiple payment partners with poor customer support and technology too cumbersome for their clients to navigate. GET A DEMO

Payments 130

Payments Merchant Services Payment Solutions Payment Services 130

Entrepreneur - SaaS

JUNE 9, 2022

Case studies can be gamechangers for any B2B marketing strategy. Here's why you should use them and how to conduct a proper one.

B2B 94

B2B Strategy Marketing 94

Payrix

JANUARY 30, 2024

Back to customer stories A cut above the rest Why Real Green Systems, the leading software platform for lawn care businesses, chose Payrix. According to Kellie Kucik, Head of Payments, the company has spent the last decade focused on developing its Customer Assistant Website. It was time to pivot again. Get started today.

Payments 130

Payments Payment Solutions Payment Features Merchant Services 130

Payrix

JANUARY 30, 2024

Checking all the boxes How Payrix is helping the leader in self-storage operations software unlock value for customers. As John Durrett, General Manager of Payments for Storable, recently explained in a sit down with Payrix, Storable wants to make payments “invisible” for its customers. That’s where our real value lies for customers.

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130

Payrix

JANUARY 30, 2024

Its payfac-as-a-service solution — Payrix Pro — enabled Nick to control the onboarding and customer service, while Payrix managed the processing, compliance, and most of the risk and liability. For the first time, our clients are telling us that they didn’t have to do any nurturing of customers,” Nick said. GET A DEMO

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130

SaaStr

APRIL 13, 2024

They assemble a list of companies they should pay attention to based on media, events, and customer and partner conversations. You’ll hear this story again and again from founders that were acquired. If you are #1 in an important space, the potential acquirers, if there are any, will eventually pay attention.

Strategy 261

Strategy Acquisition Startup Engineering 261

Tom Tunguz

MARCH 25, 2024

About a decade ago, Nick Mehta & the Gainsight team created the customer success category. Instead, the speakers & the content equipped customer success leaders with the statistics & stories to convince their peers & managers that customer success needed to exist at their companies.

AI 212

AI Startup Customer Success Technology 212

Tom Tunguz

SEPTEMBER 6, 2023

But it also might start to analyze customers’ behavior in online webinars, conversations with customer support and sales teams, and more - all of which is unstructured data stored in video & raw text & audio files.

Artificial Intelligence 309

Artificial Intelligence Software Data Scale 309

SaaStr

JANUARY 11, 2023

So there’s a quiet SaaS success story you probably don’t know much about, but can learn a lot from. 3,245 Customers, Up 23% — While ARR is up 40%. Docebo doesn’t do proserv for all customers, but it also doesn’t shy away from it for larger customers. It’s Docebo. Yes, you can.

Scale 328

Scale Pricing Scaling Enterprise 328

SaaStr

FEBRUARY 1, 2023

So another quiet SaaS success story is Jamf after a quiet IPO in 2020. It was 8 years until their first Apple customer, and about 12 years until the business started to come together. 69,000 Customers, so About $7,500 Per Customer. A story for many of us to learn from! Sometimes, it just takes a while: #2.

Engineering 219

Engineering Trends Enterprise Revenue 219

The Daily Egg

JUNE 29, 2021

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. The post What is the Customer Journey and Why Do You Need to Create One?

B2C 363

B2C B2B 363

SaaStr

NOVEMBER 1, 2023

We’ve seen the same story at Shopify. 15% Customer Growth Leads to 48% Revenue Growth Always helpful to me to see this math broken out. Wow what a story and what an engine. (@jasonlk) October 26, 2023 Pick your jaw off the floor while we dive in with 5+ Interesting Learnings: #1. And Far Bigger.

Payment Services 279

Payment Services Payments SaaS Payments Payment Solutions 279

Intercom, Inc.

JANUARY 5, 2021

A problem statement focuses on what the customer needs, not what you think the solution should be. A problem statement should always contain three pieces of information: the outcome that the customer wants, why they want that outcome, and problems with the status quo. 1: The outcome the customer wants.

Transportation 279

Transportation Travel Underperforming Technical Team Finance 279

SaaStr

OCTOBER 6, 2023

For customers For investors The words on the front page of your website are for customers. Common Errors for the Team Slide No titles Not clear who writes the code Telling long stories vs. listing facts Missing specific accomplishments The first two errors are pretty obvious. You need two different answers for what you do.

Payment Methods 213

Payment Methods Startup Payment Solutions Sales Hiring 213

SaaStr

JANUARY 8, 2024

” or “Our customers love us. Why VCs Need Unicorns Just to Survive Now there are a few exceptions, but understand them: First , in the very early days, at low valuations (<$10m), VCs may have different views on just how many customers and traction you need to raise a relatively small round. It’s just early.

Startup 310

Startup Investment Business 310

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Meanwhile, CEOs are increasingly seen as leading their companies by the stories they tell. That’s what makes a story resonate.

Content Marketing 271

Content Marketing Branding Engagement Trends 271

Tom Tunguz

JULY 13, 2022

Fear-of-missing-out or the inspiration of a potential future, stories equip champions inside customer organizations to sell the product through the buying process. Founders validate the effectiveness of their stories when hiring SDRs better. Teams often overlook storytelling as a critical part of effective lead generation.

Scale 318

Scale Sales Hiring Development Sales 318

Tom Tunguz

APRIL 21, 2020

Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy. If there’s reason to believe stories are powerful economic forces at the country level, there’s reason to believe stories are just as compelling for individual companies. This is the idea behind Narrative Economics.

Sales Recruiting 321

Sales Recruiting Banking Engineering Customer Support 321

SaaStr

JANUARY 9, 2024

I hear this story and this exact phrase again and again these days. It’s time to get back to basics: A new VP of Sales has to carry a bag at first — and close customers themselves at first. Host the first customer webinars. A new VP of Customer Success has to go visit 10+ customers in person during their first 14-30 days.

Sales Hiring 237

Sales Hiring Interviewing Startup Customer Success 237

FastSpring

JULY 31, 2018

In just five short years, three talented and dedicated people came together to deliver robust products that make WordPress sites around the world more impactful. We’re talking about Nelio.

60

60

SaaStr

SEPTEMBER 26, 2022

Data stories are memorable. Data storytelling is telling impactful, emotional stories that connect with your customers using powerful data.”. Let’s analyze the three notable data points from the study that Asana used to move customers through the data funnel. . This data point is called The Story Conflict.

Scale 195

Scale Revenue Data Marketing 195

SaaStr

AUGUST 9, 2023

First, it’s an epic bootstrapping success story. Revenue Up 31%, But New Customer Count Up Just 8% This is perhaps where you can see the challenges of scale and macro impacts hitting Atlassian a bit. New customers grew significantly, but more modestly at +8%. #2. We have a sense of. Yes, 31% growth at $3.2

Sales Hiring 181

Sales Hiring Scale Cloud Scaling 181

SaaStr

JULY 22, 2021

Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Bill.com at IPO saw 50% of its new customers coming from word-of-mouth and second-time buyers. Even at $1B+ in ARR, 33% of HubSpot’s customers still come from word-of-mouth.

Sales Hiring 357

Sales Hiring Scale Customer Success Branding 357

USIO

APRIL 22, 2024

Success Stories Usio SaaS Partner A, operating in the non-profit sector, has seen a substantial boost in revenue by $710,000 without any initial investment by integrating Usio payment solutions and taking advantage of revenue share. This not only protects sensitive customer data but also builds trust and credibility with users.

Payment Services 130

Payment Services SaaS Payments Payment Solutions Payments 130

SaaStr

MARCH 31, 2021

UiPath is one of the most amazing not-really-an-overnight success stories in Cloud, SaaS and software. Customer count growing 33%, revenue growing 65% — the “Golden Ratio” for future growth. UiPath grew from 6,009 customers last year to 7,968 at January 2021, or 33% growth. ” #5.

Outsourcing Services 360

Outsourcing Services Outsourced Development Payment Features Cloud 360

Entrepreneur - SaaS

JUNE 9, 2022

Case studies can be gamechangers for any B2B marketing strategy. Here's why you should use them and how to conduct a proper one.

B2B 52

B2B Strategy Marketing 52

Trint

JANUARY 25, 2022

But videos are not always easy to get right; they can get long-winded, caught in jargon and lack a strong story that captivates the viewer. This means it is good practice to get at least three takes of each segment recorded to ensure there is good material to use when stitching together your story.

Technology 238

Technology Strategy Marketing Business 238

SaaStr

APRIL 26, 2023

Squarespace produces amazing websites for SMBs — we are a big customer at SaaStr. But it’s also a story of hitting some limits on TAM, and growth has slowed to 10% at $1B ARR. New customers only grew 3%. Zoom’s SMB customers shrunk for the first time ever, for example. 5 Interesting Learnings: #1.

Scale 218

Scale SMB Churn Pricing 218

SaaStr

JANUARY 24, 2024

A Healthy Mix of Small, Medium, Enterprise and Channel / Agency Customers It takes a village in many cases. Only 3% of Their Customers Pay $50k or More A Year, But They Constitute 40% of Revenues Now SproutSocial has 30,000 paying customers, but only 1,250 of them pay $50k or more a year. Did it have a crazy Covid boost?

Social Media 210

Social Media SMB Enterprise Scaling 210

SaaStr

DECEMBER 13, 2023

Numbers don’t lie, but sometimes the stories we tell around them do. It’s a sleight-of-hand story about numbers, and it’s hiding the issue of needing to work on Net New Logo ARR. #3: There’s no trust — the story being told doesn’t match the data. They should be talking about 60% of new logo ARR, 93% of expansion ARR, etc.

Metrics 287

Metrics Sales Hiring Benchmarks SaaS 287