User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 90

Acquisition Retention Customer Lifetime Value Churn 90

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. So, how do they get customers?

Payment Methods 196

Payment Methods Acquisition Scale Payments 196

Groove HQ

FEBRUARY 20, 2024

Today we will dig deep into what is CAC and how to keep it lower than your […] The post Customer Acquisition Cost: Less CAC More LTV appeared first on Groove Blog. To some, it may seem like a joke, but for many businesses, this is a reality that they ignore.

Acquisition 67

Acquisition Revenue Business Customer Support 67

Intercom, Inc.

MARCH 19, 2019

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

Acquisition 166

Acquisition Strategy Scale Social Media 166

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 81

Acquisition Retention Customer Lifetime Value User Experience 81

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers.

Acquisition 69

Acquisition Customer Lifetime Value Onboarding Retention 69

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. You can calculate CAC by dividing total expenses by the number of new customers acquired in a specific period.

Acquisition 72

Acquisition Benchmarks Customer Lifetime Value B2B 72

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. You have three ads in circulation and each ad produced ten customers. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Lifetime Value. Payback Periods.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Of course, it's not a walk in the park.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). So what works (and doesn’t work) as a SaaS acquisition strategy? So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Your goal should be to put together a system that acquires customers almost on autopilot. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

User Pilot

MARCH 6, 2023

What’s product-led acquisition? TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. Word-of-mouth (WOM) marketing is said to be the most cost-effective acquisition strategy. What is product-led acquisition?

Scale 87

Scale Acquisition Scaling Customer Lifetime Value 87

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Of course, it's not a walk in the park.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Of course, it's not a walk in the park.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

CloseSaaS

FEBRUARY 13, 2024

Customer acquisition is the driving force of a thriving business. Not sure where your next customers will come from? This guide with 20+ examples is for you.

Acquisition 52

Acquisition Business Management Sales 52

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. But you should offer something valuable so that visitors become a lead and then a customer: demo version of your software, free trial, downloadable resources.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. But you should offer something valuable so that visitors become a lead and then a customer: demo version of your software, free trial, downloadable resources.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

SaaS Metrics

JULY 5, 2023

Free trials and freemiums are both customer acquisition models and choosing between the two can be a difficult decision and depends on many factors. Read more The post SaaS Free Trial vs Freemium: Choosing the Right Customer Acquisition Strategy first appeared on SaaS Metrics.

Acquisition 52

Acquisition Strategy SaaS Startup 52

Divestopedia

JUNE 1, 2021

Don't forget about your customers. While the merger or acquisition may be in the best interest of your business, your customers may not see it that way. Considering selling your buisness? Make sure you're planning for the impact the sale will have.

Acquisition 81

Acquisition Communication Sales Business 81

CloseSaaS

OCTOBER 2, 2023

Customer acquisition cost is the average spend required to get a new customer—and if it’s too high, you’re burning through resources. Learn how to optimize CAC for your business today.

Acquisition 64

Acquisition Metrics Business Sales 64

User Pilot

FEBRUARY 4, 2023

Using growth metrics helps you make better decisions that are data-driven, reduces churn, and improves customer experience, and it helps you identify high-value cohorts. Leverage growth analytics with Userpilot by using advanced segmentation tools to segment customers. Finally, act on that data to improve product adoption.

Acquisition 92

Acquisition Retention Churn Metrics 92

ProfitWell

MAY 21, 2020

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Let's dive into the details of customer acquisition and retention, and see if we can answer that question. What is customer acquisition?

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

Intercom, Inc.

MAY 8, 2019

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? To start a successful business and get customers, all you really needed was a good idea and an internet connection. ” Your best marketer is your customer.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

TechEmpower SaaS

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 390

Metrics Startup Scale New CTO 390

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chaotic Flow

MAY 6, 2014

Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost.

Acquisition 149

Acquisition Metrics SaaS Customer Success 149

Chaotic Flow

JULY 9, 2013

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Every buyer bottleneck removed accelerates customer acquisition.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period.

Acquisition 63

Acquisition Retention Social Media Advertising 63

Chaotic Flow

JULY 21, 2015

In my own SaaS experience, be it scaling a sales and marketing team, consulting for SaaS startups or bootstrapping my agile marketing SaaS, Markodojo , I find myself returning to a common theme that always cuts through the complexity: SaaS customer alignment. Selling to everyone is one of the biggest causes of poor SaaS customer alignment.

Acquisition 133

Acquisition Scale SaaS Pricing 133

CustomerSuccessBox

FEBRUARY 2, 2022

Customer Success (CS) and customer experience are often disregarded when firms merge, despite the fact that it is undoubtedly one of the most crucial components of any business. According to Gartner’s research, organizations of the future will compete mostly on customer experience.

Acquisition 52

Acquisition Development Team Review Systems Review Customer Success 52

OPEXEngine

APRIL 26, 2022

It’s no secret that acquiring new customers is expensive. In fact, according to several sources, it can cost up to 7x or more to acquire a new customer than it does to retain an existing one. Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary.

Acquisition 59

Acquisition B2B Benchmarks SaaS 59