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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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How to Streamline PHP for SEO

Neil Patel

PHP can make your website better for SEO and better for your users. PHP, or Hypertext Preprocessor, is a programming language that allows users to create dynamic content on a website. The goal behind PHP is to help make your website more interactive and more interesting. There’s a lot of misconceptions about PHP for SEO.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 56
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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Sales Accepted Leads: Your Ticket to Closing Deals Faster and Easier

Sales Hacker

And the vast majority of people think they’re bad for business and branding. If someone’s already bored on your website and wants to leave it, why is it bad to give it another shot and try to catch their attention before they leave? It’s triggered when the website visitor wants to leave your website.

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What is inbound marketing?

Baremetrics

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. On the web, content is king.