Remove category virtualization
article thumbnail

5 Interesting Learnings from Cvent at $650,000,000 in ARR

SaaStr

Managed to Make the Most of Virtual Events. While the overall category of Virtual Events software is in a funk, Cvent did OK. #2. Frankly, none of the software in this category is that great. And Cvent may be acquired for $4 Billion, a premium to its current $3.6 Billion market cap. Well … no.

article thumbnail

My App Stack: Udi Ledergor, Chief Evangelist at Gong

SaaStr

On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue. What’s your core stack of apps today?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

Some will build this in-house, but over time, it will emerge as a separate category. Having driven a user to a web3 app, the advertiser will employ Virtual Wallet Infrastructure. How does Virtual Wallet Infrastructure work? Advertisers seek to optimize their marketing funnels.

Marketing 350
article thumbnail

How to Accelerate Production Deployment and Embed Trustworthy AI into Commercial Solutions with IBM Embeddable AI Leader George Kreitler

SaaStr

The Top 3 AI Buckets About 70% of what we see today falls into three categories. With IBM, they have internally adopted AI across the entire organization, touching all of these categories. Digital labor combines AI with automation, not just interacting with a virtual agent but being able to execute and orchestrate different tasks.

AI 215
article thumbnail

How ‘synthetic media’ will transform business forever

IT World

Synthetic media is any kind of video, pictures, virtual objects, sound or words that is produced by, or with the help of, artificial intelligence (AI). This category includes deepfake content, text-prompted AI-generated “art,” virtual content in virtual reality (VR) and augmented reality (AR) environments, and other new content types.

article thumbnail

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

They don’t have the bandwidth to support five sub-partners in their category. Look at the most important categories that surround your category. Now, people are walking the virtual halls, and it requires a dedicated person on your marketing team to nurture that relationship. AWS can’t support 20 partners equally.

AWS 199
article thumbnail

Five Predictions for 2023

Tom Tunguz

Most categories slow down meaningfully, including Defi. Virtual wallets ensconce themselves into web2 applications. Users grow accustomed to this very quickly & ML becomes a requisite feature in most workflow SaaS. The hangover from web3’s raucous 2022 extends into 2023. More than 100 web3-enabled games launch.