SaaStr

APRIL 8, 2024

Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? But it doesn’t replace a proper targeted marketing campaign, or 10. No my point is just this: Don’t have “Free” Marketing be 100% of your strategy if you want to grow faster.

Marketing 250

Marketing Social Media Advertising Content Marketing 250

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider? Your efforts can include website pages, social posts, emails, and more.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

User Pilot

FEBRUARY 20, 2024

In this article, we’ll explore the benefits of targeted email marketing in SaaS, how to segment your audience for more impactful campaigns and go through practical steps to set up and optimize your targeted email marketing efforts.

Marketing 95

Marketing Customer Lifetime Value Technical Review Software Review 95

SaaStr

SEPTEMBER 25, 2023

The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions. As a CMO, Van Vuuren understands this all too well, saying, “As marketers, we can care a lot about the metrics around awareness, audience reach, and database-building and all of those campaign metrics.

Enterprise 251

Enterprise Marketing Sales SaaS 251

SaaStr

JANUARY 7, 2024

For reporting, my go-to is Salesforce – I am looking at campaign dashboards there every day – and Tableau. For analytics, I use Amplitude for digital analytics, deep-dives into how campaigns are performing, and driving product-led growth. . For collaborating with my team, I rely on Slack and Zoom.

Social Media 246

Social Media AI Technology Branding 246

SaaStr

JUNE 8, 2022

So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. Check it out: This campaign proves that we B2B marketers can be just as creative as anyone when it comes to advertising. And more importantly, underneath the humor, there’s a sophisticated strategy at work.

B2B 242

B2B Branding Marketing B2C 242

User Pilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Brand activation campaigns help you build an emotional connection with your audience. Let’s dive in!

Branding 100

Branding Social Media Technical Review Software Review 100

SaaStr

APRIL 4, 2022

Weimer organizes her team at Podium by the seven pillars of revenue marketing: Marketing Operations: Marketing operations cover scaling of the campaign execution process, marketing tools, forecasting, attribution and reporting, and driving improvements to campaign quality metrics and infrastructure. .

Scale 232

Scale Revenue Scaling Marketing 232

Buffer Resources

APRIL 25, 2024

Direct mail is such a cool marketing strategy. I’ve worked on direct mail strategies for several of my clients, and the results speak for themselves: These campaigns see an average of 10 to 50x ROAS (return on ad spend), and one that I worked on even saw a 107.9x   Direct mail works so well for a couple of reasons.

Branding 75

Branding Social Media Advertising Acquisition 75

SaaStr

FEBRUARY 9, 2024

In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. What are the most important things about this acquisition strategy that make it successful? However, used at the right time a sales team can provide significant value in a PLG strategy.

Scale 251

Scale Sales Hiring Sales Marketing 251

Tom Tunguz

JUNE 20, 2023

Marketing teams develop a portfolio of different strategies to acquire leads. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. Like an investment portfolio, any individual strategy may thrive one day & suffer the next. Some days, content marketing works.

Marketing 217

Marketing Outsourced Development Machine Learning Artificial Intelligence 217

SaaStr

FEBRUARY 21, 2024

It’s a defensible strategy to create differentiation when you and that partner build out specific integrations. Pick your strategies, invest in them, and start tiering. Those people will get extra benefits, be integrated into campaigns, and get event invites. You want to have net new campaigns and customer campaigns.

AWS 199

AWS Scale Sales Hiring Marketing 199

Tom Tunguz

OCTOBER 18, 2022

Third, the decision to complement an existing GTM strategy with product or sales-driven selling is a C-level/board-level decision because PLG isn’t just a product initiative or a marketing campaign. Some companies are exploring splitting their organizations in two, divided by GTM strategy.

Scale 326

Scale Education Cloud Startup 326

Buffer Resources

APRIL 24, 2024

Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Paid social media can take various forms, such as sponsored posts, display and video ad campaigns, or influencer partnerships.

Social Media 67

Social Media Strategy Scale Branding 67

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns. What is a customer acquisition strategy?

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

FEBRUARY 13, 2024

But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses? That said, let’s explore what contextual email marketing means, bring some methods to automate your email campaigns, and see real-world email marketing examples from successful SaaS businesses.

Marketing 52

Marketing Engagement Software Review Onboarding 52

The Moz Blog

JANUARY 25, 2024

Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals.

Strategy 111

Strategy Business 111

User Pilot

MARCH 6, 2024

ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business. Continuously analyze behavioral data to refine and enhance personalization strategies, ensuring they remain effective and engaging.

Trends 98

Trends AI Search Social Media SaaS 98

Baremetrics

FEBRUARY 28, 2022

In fact, most founders focus resources almost exclusively on product development, and delay thinking about sales strategies until they desperately need their first customers. Of course, that’s already far too late to start running an effective ad campaign. Different campaign formats and platforms tend to have different life cycles.

Scale 105

Scale SaaS Machine Learning Artificial Intelligence 105

How To Buy Saas

APRIL 1, 2024

Are you a business owner expecting to improve your WhatsApp marketing campaigns? WhatsApp marketing agencies are dedicated and specialized companies that can help your brand use WhatsApp as a marketing medium to curate and execute successful campaigns.

Payments 52

Payments Payment Services Marketing Business 52

User Pilot

FEBRUARY 28, 2024

You can use them when monitoring in-app experiences, launching new features, and tracking campaign performances. Google Analytics 4 is great for tracking marketing campaigns. Amplitude simplifies product usage tracking and informs your sales strategies. ClickFunnels allows you to monitor funnel progression and run A/B tests.

Payment Solutions 103

Payment Solutions Data Analysis Software Review SaaS Payments 103

Unbounce

DECEMBER 4, 2021

Not only will automated ad bidding help you make your campaigns more visible online, but it will also save you a bundle of cash along the way. There are many killer strategies to pick from for online advertising, and automated ad bidding is a super-powered weapon for marketers. Smart Bidding Strategies for Success.

Machine Learning 94

Machine Learning Artificial Intelligence Advertising Banking 94

User Pilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. It can also let you create campaigns based on relevant holidays. Survey data can trigger relevant email campaigns to follow up on certain responses.

Data 94

Data Strategy Marketing Software Review 94

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Effective acquisition strategies will increase your customer base and revenue. You need both strategies to drive business growth and sustainability. Why is customer acquisition important?

Acquisition 102

Acquisition Strategy Social Media Customer Lifetime Value 102

User Pilot

FEBRUARY 14, 2024

Thanks to the Gong<>Salesforce integration you can use AI-generated insights from user communications in Salesforce for improved sales strategies. With the Marketo and Salesforce integration, organizations can better align marketing and sales processes for improved lead management and marketing campaign personalization.

Payments 103

Payments Payment Services Payment Methods Payment Solutions 103

User Pilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Use email nurture campaigns to prevent sales funnel leakage. Reasons for funnel leaks at the top: Wrong target audience.

Scale 103

Scale Sales Funnel Onboarding Retention 103

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Enhance content performance : Apply proven formulas and successful strategies, reducing the time spent on trial-and-error. Content creation : During the actual creation of content, a swipe file is a handy reference tool.

Social Media 119

Social Media AI Search Systems Review Innovation 119

User Pilot

MARCH 27, 2024

Monitor usage-related metrics to uncover trends influencing retention and refine your retention strategy. Help your marketing team create targeted campaigns based on user engagement levels. Track user behavior related to upsell efforts How effective is your upsell strategy? Personalize marketing campaigns with Userpilot.

SaaS 98

SaaS User Experience Onboarding Retention 98

User Pilot

NOVEMBER 28, 2023

On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. So, let’s start with the basics: TL;DR A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. Support tickets.

SaaS Payments 98

SaaS Payments Metrics Customer Lifetime Value Marketing 98

User Pilot

NOVEMBER 13, 2023

Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. To be memorable and effective, your email campaigns should contain more than one email. You’ll likely need a product launch email campaign, with different emails serving different purposes.

AI 92

AI SaaS Social Media Metrics 92

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Enhance content performance : Apply proven formulas and successful strategies, reducing the time spent on trial-and-error. Content creation : During the actual creation of content, a swipe file is a handy reference tool.

Social Media 115

Social Media AI Search Systems Review Innovation 115

User Pilot

OCTOBER 15, 2023

In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition. A growth marketer helps collect and analyze data , build and run in-app experiences, and implement strategies to drive growth. The structure of a growth marketing team depends on the size and needs of your company.

Growth Marketing 104

Growth Marketing Marketing Customer Lifetime Value Scale 104

Neil Patel

AUGUST 17, 2021

Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign. What Are Brand Awareness Campaigns? Who actually uses campaigns for brand awareness?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation involves using specialized tools to optimize growth processes and strategies. A/B testing campaigns, behavior-triggered in-app experiences , viral growth loops , etc.

Scale 104

Scale Marketing Growth Marketing Payment Features 104