BetterCloud

MAY 17, 2021

Prior to joining BetterCloud as our new VP of quality, Waithe was a director of engineering at MailChimp. Secondarily, I had a chance to chat with [CTO Jamie Tischart ] even before he joined the company. And if so, how do you imagine any of your management strategies or approaches shifting to meet the needs of the existing team?

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New CTO Part-Time VPE CTO Coach CTO Hire 52

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

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VP of Engineering Scale Technical Review Outsourcing Services 118

SaaSHolic

MAY 5, 2023

The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) They also emphasized the role of customer stories in brand storytelling.

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Technical Review VP of Engineering Development Team Review Software Review 90

Unbounce

MAY 19, 2020

Similarly, some direct-to-consumer brands are seeing increased demand from their ecomm storefronts. Plenty of brands say they want to help, but this is a good way of putting your money where your mouth is. You all share the same brand and want to make sure the brand voice meets your audience appropriately.

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BetterCloud

AUGUST 6, 2021

A couple of weeks ago, we launched a new podcast called SaaSOps Leaders With David Politis. I just knew there was always going to be something new to learn and I wasn’t going to get stagnant in it. ” At that time, I said, “You know what, I think I really want to become a CIO or CTO.”

Technology 98

Technology CTO Coach CTO Hire New CTO 98

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Work on developing your brand. So consumers turn to brands. Full post. CV templates by Canva.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

OpenView Labs

OCTOBER 5, 2021

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Defining Growth .

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Sales Hacker

NOVEMBER 22, 2017

Yes, quotas seem cruel and your pricing strategy doesn’t make sense. With the new year just around the corner, it is high time to re-examine the many excuses sales professionals make (and what to do instead). Consider other approaches such as social selling to find new prospects and grow your pipeline. No one knows our brand.

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Underperforming Technical Team Sales CTO Coach New CTO 87

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Brand awareness is just one piece of a much bigger puzzle. Do you like me?

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Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.

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Payment Solutions Payment Features Payments Social Media 113

Kellblog

JANUARY 29, 2020

It’s great if the answer will broaden over time as the company grows and its strategy naturally expands, but up-front I’d name the people you are targeting today. Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g.,

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Startup Sales Hiring CTO Hire New CTO 99

Intercom, Inc.

APRIL 22, 2021

For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. And Digg is an iconic brand, really amazing products in its time.

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Technical Review Leadership VP of Engineering CTO Coach 274

Outseta

APRIL 11, 2019

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? James is an experienced designer who is helping us in a very part-time capacity—20 hours per month— but on an ongoing basis.

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Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

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Marketing Social Media SaaS New CTO 98

ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. You understand the customer, and you understand the strategy. Seventy-six percent of the 3,500 brands are below a hundred units. Let me give you some stats.

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CTO Coach Customer Success VP of Engineering CTO Hire 52

ProfitWell

DECEMBER 6, 2019

It’s the first survey of its kind and the PMA is hoping that with this level of detail in tow, product marketers worldwide will be able to put strategies in place to focus on their personal bottom line, as well as their business’. Here are a few teasers. Because we know digital marketing cannot be ignored. Weekend Wisdom.

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Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. It’s simply evolved, and so should our content strategies. Speechless. My heart, brain, and stomach is full!

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AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

DECEMBER 3, 2020

Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. And so, when someone’s walking in the door at a new company, so let’s use Loom as an example, they need to learn how to be a Loommate. Sam Taylor: And so, I met Bret.

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Scale Sales Hiring Sales Recruiting Sales 167

Audacix

JULY 18, 2022

Everything else is just a strategy to achieve the ultimate DevOps goal of continuous improvement. After interacting with many new DevOps teams, my sense is that many of them are hamstrung by the imagination and risk appetites of their senior leaders, in a classic case of you don't know what you don't know. Measure everything.

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DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Upscope

JANUARY 5, 2020

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? It’s how you differentiate your brand in the mind.

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Strategy Marketing Sales Hiring Engineering 128

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

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Scale Enterprise Scaling Sales Hiring 161

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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New CTO Sales Hiring B2C CTO Hire 142

SmartKarrot

JANUARY 24, 2022

Each of these roles in the C-Suite work as a unit and make sure that its operations and strategies are in sync with its plans and policies. If you take the consultant route to the C-Suite, it can open new doors in the career. Build personal brand. You might never have contemplated building your personal brand as a CS leader.

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Customer Success CTO Coach Leadership New CTO 10

SmartKarrot

OCTOBER 29, 2021

These are the people who primarily set the company’s strategy, make high-stakes decisions, and make certain mundane operations aligned with the fulfillment of the company’s strategic goals. Those departments in the company dealing directly with the customers need to have a strategy to ensure that they can create the best customer experience.

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Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? Is it something we just have to continually improve and build on as new opportunities roll out?

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AI Search CTO Hire Scale Artificial Intelligence 124

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy. Kevin: Absolutely.

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Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

MARCH 20, 2019

Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Prior to joining SendGrid, he spent 4 years at Citrix, where he drove the company’s product strategy for cloud infrastructure and server virtualization. Just to name a few. Harry Stebbings: As for Jeff.

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Underperforming Technical Team Development Software New CTO 119

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Why You Need to Review Your Pricing Strategy Today (and How to do it Right).

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Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. First strategy here is to build the relationship on a human level , and I think one element of that is you’ve got to get in person.

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Unbounce

NOVEMBER 20, 2019

As we explored new ways to help you convert more, Unbounce kept running up into the limitations of A/B testing. You can even add new variants at any time—which is perfect for people who’s best ideas come to them in the shower, or in traffic, or during the duller moments of Thanksgiving dinner. Just want to make a small tweak?

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Machine Learning Artificial Intelligence Marketing New CTO 111

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. For Slack, that was clearly the engineering and dev communities, who love new tools.

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Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

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Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. I didn’t see the company as this consumer brand long term. It was talking to their CTO and team at the time.

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Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

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Frontegg

FEBRUARY 1, 2023

LeadDev New York March 14-15, New York Tickets: Basic LeadDev Pass – $1499 LeadDev is almost here. Frontegg will be a sponsor of LeadDev 2023 New York. Exclusive talks, panel discussions, and networking sessions – participants will get a chance to exchange ideas and develop new opportunities.

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VP of Engineering Development Cybersecurity New CTO 59

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. Different audiences require different targeting strategies. That’s what makes subscription sales so difficult. Let’s dive in. Who are the incumbents?

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