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Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved

SaaStr

Find a way to fund both, even with SMBs. The grey area is often with SMBs. If your SMB product requires or has a salesperson involved in closing, that’s a clear sign you also want a human being involved in making sure that customer is a success post-sale, too. Support has to handle a lot of routine SMB issues anyways.

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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

But, it hasn’t left behind its SMB and MidMarket roots, which together are still as large a revenue segment as Enterprise. They don’t plan to hit 20% non-GAAP margins — the general definition of true “efficiency” — until 2028. Sometimes, a flashy rocketship is what it takes to win.

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SaaS Blogs Not to be Missed

OPEXEngine

Every few months I take a look at the top read blog posts on OPEXEngine, to make sure I have a solid understanding of the topics that you are looking for more insight on. As a result, I decided to share with you a few of our Not-to-be-Missed blogs. Best SaaS Blog Posts You Shouldn’t Miss. What are some of your faves?

SMB 59
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Don’t Fear Business Process Change. It’s (Usually) a Good Thing.

SaaStr

But a true solution to an enterprise-grade problem, almost by definition, usually requires business process change. And what you are really making sure happens is business process change. And what you are really making sure happens is business process change. Most SMB SaaS apps are really ERP 2.0 10 minutes max.

Business 269
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Sales Reps Really Do Have to Close 4x-5x What They Take Home, and More: Iconiq’s Sales Compensation Guide

SaaStr

So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. Enterprise Quota:OTE ratios are higher (5x+), SMB is a bit lower, but at the end of the day, you need to close 4x-5x what you take home. #2. Everyone should have a read. SDRs $85k-$95k. Makes sense to me.

Scale 273
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5 Interesting Learnings from GoDaddy at $4 Billion in ARR

SaaStr

Its definitely at least a Cloud infrastructure and applications company for SMBs: And its also a great case study of learning how to sell and market to SMBs at scale. What are 5 Interesting Learnings we can take away from GoDaddy at $4B in ARR? SMB growth in Cloud and SaaS is still going strong! Not too shabby!

SMB 302
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We All Sort of Underestimate the Power of 110%+ NRR

SaaStr

A solid yardstick for a product that is 50/50 enterprise and SMB, with a great Free edition. A solid yardstick for a product that is 50/50 enterprise and SMB, with a great Free edition. Smartsheet’s NRR is 123% from SMBs. This is probably about as good as it gets for SMBs. UiPath’s NRR is 145%.

SMB 259