Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved
SaaStr
JUNE 7, 2021
Find a way to fund both, even with SMBs. The grey area is often with SMBs. If your SMB product requires or has a salesperson involved in closing, that’s a clear sign you also want a human being involved in making sure that customer is a success post-sale, too. Support has to handle a lot of routine SMB issues anyways.
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