SaaStr

MAY 27, 2023

We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. We’ve done a ton of this content over the years, but never on a consistent basis. Mistakes are inevitable, in life and in business. Mistake #2: Acquiescing too much.

Technical Review 173

Technical Review Leadership Company Culture Startup 173

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we’ve selected the creme de la creme of all the content we’ve shared in the Roundup. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

MARCH 7, 2021

Recently I put together a quick list on twitter of the Top 10 things that with hindsight, I could and should have done to get from $1m to $10m ARR faster — and with less stress. This is the mistake I’ve tended to make over and over again, and I see so many of the CEOs I work with make. You can do this.

Part-Time VPE 258

Part-Time VPE Sales Recruiting Sales Hiring Scale 258

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

Incredo

JANUARY 7, 2020

Find some of them below: How to Effectively Generate B2B SaaS Leads 7 Core Principles of SaaS Lead Generation That Can’t Be Ignored 30 Greatest Lead Generation Tips, Tricks, & Ideas (FREE DOWNLOAD) If you already have your lead base and need to work on nurturing them, let’s move straight to the point. That’s not impossible.

Strategy 162

Strategy SaaS Software Review Education 162

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 122

Marketing Business Sales Consulting 122

Neil Patel

APRIL 3, 2023

Yes, you could keep writing and producing more content. Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. In this article, we’ll discuss how you know you need to refresh content. Let’s get started.

Underperforming Technical Team 145

Underperforming Technical Team Engineering Social Media Software Review 145

SaaStr

NOVEMBER 16, 2022

Audience Member 1: I follow your tweets and your content and I really love all the materials you guys put out there. All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. I used to have cuter blog titles. Transcript. It Wasn’t a Week Too Early.

Sales Hiring 213

Sales Hiring VP of Engineering Payment Methods Scale 213

The Marketing & Growth Hacking Publication

APRIL 1, 2019

13 Secrets (not really) For Increasing Exposure And Conversions With An Expert Blog! Blogging is a great way to increase your brand’s exposure. It’s integral to successful content marketing. But almost 60% of marketers admit they’re not effective. Conduct market & competition research. It’s all useful.

Social Media 49

Social Media Business Growth Hacking Entertainment 49

Neil Patel

JANUARY 8, 2019

Someone who is a marketer… maybe even an entrepreneur. But what helped me do so well was that I was able to learn from my mistakes and avoided making the same ones over and over again. I want to share with you the biggest marketing mistakes I have made. Mistake #1: Spending $400,000 on Facebook fan page likes.

Marketing 111

Marketing Sales Hiring Technical Review Scale 111

Baremetrics

NOVEMBER 21, 2021

It’s time to start marketing your Shopify plugin to convert customers and earn revenue. This article will cover helpful tips for marketing SaaS products, including Shopify plugins. Table of Contents. Automate your social media marketing when appropriate 3. Write good copy, and then have someone edit it 7.

Outsourcing Services 92

Outsourcing Services Marketing Social Media Sales Hiring 92

Neil Patel

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. There are probably innumerable ways you can use psychology to set up your website or improve your marketing.

Sales 142

Sales Government Branding Content Marketing 142

SaaStr

JULY 29, 2019

It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. You will make so many mistakes. Not Paying Up for Top Hires, and #2. These have to be close to the biggest regrets you’ll have later. Maybe pays off big. #1.

Sales Hiring 193

Sales Hiring Venture Capital Scale SaaS 193

Incredo

NOVEMBER 7, 2019

You always want bigger commission checks , right? So after reading today’s blog, you will be opening your eyes to SaaS demo best practices and closing more sales. 2) We are going to talk about careless and even strange mistakes that SaaS salespeople make during software product demos. 5) STAY WITH US TILL THE END.

Payment Solutions 168

Payment Solutions Software SaaS Payments Payments 168

Intercom, Inc.

JUNE 26, 2019

There’s a lot of content and advice about giving presentations out there. Content can be – and I would argue should be – a core component of your marketing strategy and can serve as a growth engine for your business. 6. Adding richness to slides and content. 7. Dry runs. 1. Getting started. 3. Ideation.

Education 215

Education Scaling Engineering Customer Support 215

GetUplift

JANUARY 4, 2022

They understand key areas of marketing that impact conversion rates. One of the things top conversion rate optimizers constantly want to learn more about is how to create the best conversion rate optimization process. Top on the list was analyzing customer interviews. Mistakes to avoid. But yeah…it’s a JOB.”

Interviewing 98

Interviewing Consulting Pricing Engineering 98

Incredo

NOVEMBER 1, 2019

If you look through the contents, you will notice that we cover pretty much all important aspects related to SaaS sales. From sales & marketing alignment to SaaS salespeople compensation. TABLE OF CONTENTS. SaaS sales & marketing alignment . How marketing and sales synergy model works for SaaS companies.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Neil Patel

OCTOBER 27, 2020

Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation. But that’s not fair.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

GetUplift

SEPTEMBER 27, 2021

This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. Markin Blog, 2020 ). Markin Blog, 2020 ). . Markin Blog, 2020 )). Markin Blog, 2020 )). They use content to fill knowledge gaps, and free tools to provide value their audience loves.

Retention 89

Retention Strategy Sales Social Media 89

SaaStr

MARCH 10, 2020

Ben Braverman explains how Flexport entered a competitive market with a unique model and continues to grow. Want to see more content like this? That was the most over the top entrance that the sales leader for a company that moves boxes around the world has ever gotten. Join us at SaaStr Annual 2020. FULL TRANSCRIPT BELOW.

Scale 196

Scale Sales Hiring Sales Recruiting Scaling 196

Neil Patel

MARCH 12, 2019

Keywords like affiliate marketing, SEO analyzer, SEO checker, statistical significance calculator are all terms that won’t drive me any revenue. I don’t offer affiliate marketing services and anyone searching for terms like “SEO analyzer” are looking to do SEO themselves versus paying my agency to do it for them.

Sales Hiring 112

Sales Hiring Revenue Branding Investment 112

The Marketing & Growth Hacking Publication

MARCH 10, 2019

Influencer marketing is taking the world of marketing by storm. A study by Linqia found that 82% marketers used influencer marketing in 2017. Out of them, 92% of marketers said that influencer marketing was effective to promote their brands. influencer marketing is here to stay. The bottom line is?—?influencer

Social Media 61

Social Media Outsourcing Services Travel Growth Hacking 61

SaaStr

MAY 12, 2023

We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. We’ve done a ton of this content over the years, but never on a consistent basis. Here are my top ten mistakes. Next up is Jason Cohen, founder of $100m+ WP Engine.

Engineering 220

Engineering Sales Hiring Interviewing Scale 220

GetUplift

DECEMBER 12, 2021

Conversion rate optimization has become a critical part of digital marketing strategy. What really works to increase conversion rates is effective emotional marketing. . This guide provides a detailed breakdown of my emotional marketing process. This guide provides a detailed breakdown of my emotional marketing process.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

SaaStr

MARCH 17, 2023

What are the top three attributes driving buyers’ decisions year-over-year? The Biggest Impediment To Software Buyers Buyers are struggling to find content to help them choose the right vendors. From G2’s study, they found five major issues holding buyers back, and all of them relate to content. Content is king.

Marketplace as a Service 195

Marketplace as a Service Software Review Technical Review Azure 195

SaaStr

JANUARY 28, 2020

Want to see more content like this? I mean, Aaron did all the work, and I was on the right side of it and contributed some content. And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Join us at SaaStr Annual 2020. Maria Pergolino | Former CMO @ Anaplan.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

GetUplift

FEBRUARY 15, 2019

It’s about the way you make people feel and just how persuasive you can be… That’s why marketers, conversion optimizers and copywriters use specific persuasion principles. In this workshop, we examined Cialdini’s 7 principles of persuasion. How to Leverage Cialdini’s 7 Principles of Persuasion.

Social Media 59

Social Media Travel Pricing Branding 59

Baremetrics

NOVEMBER 10, 2019

This means that you need to be able to add individual forecasts, such as a marketing funnel, in a way that doesn’t require re-building the entire model. For example, your marketing leader may not need access to everyone’s salaries, and yet they should be the person owning your marketing funnel driving the new customer forecast.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Chart Mogul

DECEMBER 6, 2017

It’s easy to feel like a weekly newsletter is a table stakes feature of any B2B marketing organization in 2017. One of the biggest mistakes I see marketers making today is that they dive into creating newsletters and other content projects with the feeling that it’s basically a non-decision to do it.

SaaS 40

SaaS Scaling Engagement Branding 40

Baremetrics

MAY 4, 2020

And while getting paid is a priority for you, it’s not always at the top of your customer’s to-do list. If you make a mistake in any of those steps, you’re hurting your chances of getting paid. Send multiple emails One of the biggest mistakes you can make with your dunning emails is to just send a single email and hope for the best.

Payment Methods 124

Payment Methods Payment Services SaaS Payments Payment Solutions 124

SmartKarrot

JANUARY 13, 2022

Many SaaS companies try their hands on marketing but are not able to get the desired results. Some of its reasons can be attributed to the increasingly competitive market. However, now with the help of SaaS affiliate marketing, you can grow your business by manifolds. SaaS affiliate marketing has many benefits.

SaaS Payments 10

SaaS Payments Payment Solutions Payments Payment Features 10

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 212

Part-Time VPE Technical Cofounder CTO Hire New CTO 212

SaaStr

JULY 12, 2022

As part of that, we wanted to look back at some of our most iconic content and sessions. What I want to talk about today is perhaps the mistake that most of us make, by my nonstatistical study, 70 percent of us make, which is not hiring the right VP of sales. We get about 700,000 views a month and 1,000 pieces of content .

Sales Hiring 251

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 251

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. At the top, you’ll see a button labeled Insights.

Startup 140

Startup Strategy Marketing Social Media 140

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. Reuben Yonatan, CEO, GetVoIP.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Neil Patel

JUNE 28, 2021

For example, being the best CrossFit pug breeder in the world is worthless if there isn’t already a market or niche for that. The “online marketing” space, for example, is massive, and it’s taken the better part of a decade for me to become a recognized authority. Google “Neil Patel marketing.” Seriously, is there?!).

Branding 145

Branding Social Media Finance Marketing 145

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. How do you create content that meets those goals?

Social Media 144

Social Media Engineering Sales Hiring Branding 144