SaaStr

NOVEMBER 15, 2023

Being Multi-Platform / Multi-Product Key at Scale A story we’ve seen many times. 64% of Large Customers Sourced From Partners They are AWS’s largest cybersecurity partner. The majority of their customers use 5 or more modules. #3. ” #7. What’s your channel / partner strategy? #9. Only Founded in 2011.

Cybersecurity 261

Cybersecurity AWS Benchmarks Cloud 261

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Blogging timeout! TL;DR You’ll generate THREE TIMES more leads via blogs than through ads. Blogging is perfect for SEO. Blogging will make or break your 2018. Blogging is your brand’s voice and calling card. You can sleep while your blogs do your work for you. Your blogs are an opportunity for transparency.

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Buffer Resources

APRIL 22, 2024

For example, if you create a blog post, flip the same content into a 10-tweet thread covering the biggest takeaways from the article. Link to the post Link to the post Instagram Solopreneurs can use Instagram to tell their stories visually—whether through images, videos, or Stories.

Social Media 98

Social Media Scale Growth Hacking Headcount 98

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Credit: Nethority Apart from the social media boom, if there’s anything in the 21st century that has catalysed our transition to the internet, it is blogging. Bearing that in mind, many websites have a blog section to engage users and solve their queries. At the end of the day, what attracts readers is relatable content.

Social Media 40

Social Media Growth Hacking Entertainment Trends 40

Neil Patel

AUGUST 11, 2021

If you’ve built partnerships with service providers or business partners, you have an instant source of untapped link potential. Be a Blog Commenter. One way of doing so is by commenting on blogs. Here’s how this works: Identify the top 5 blogs in your niche. Read and comment on the blogs on a regular basis.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

SaaStr

MARCH 13, 2021

MongoDB is one of the most interesting “commercial open source” success stories, taking a disruptive but open source database technology and building into an incredible business approaching $1B in ARR … notwithstanding Amazon and others directly competing. Wow, what an incredible story 13 years in for MongoDB.

Scale 302

Scale Outsourced Development Cloud Scaling 302

SaaStr

JULY 8, 2022

Twilio: The Inside Story with Jeff Lawson, CEO/Co-Founder. Veeva: The Biggest Vertical SaaS Success Story of All Time with Founder/CEO Peter Gassner. The Future of AI, Open Source, and Enterprise SaaS with Databricks CEO Ali Ghodsi. #12. Jyoti Bansal and The AppDynamics Story: From Idea to $3.7B. #26.

VP of Engineering 239

VP of Engineering Scale Outbound Sales Team SMB 239

SaaStr

AUGUST 13, 2022

The Future of AI, Open Source, and Enterprise SaaS with Databricks CEO Ali Ghodsi. #14. Veeva: The Biggest Vertical SaaS Success Story of All Time with Founder/CEO Peter Gassner. #11. Twilio: The Inside Story with Jeff Lawson, CEO/Co-Founder. #9.

Scale 208

Scale AI Scaling Innovation 208

SaaStr

NOVEMBER 28, 2022

Your marketing costs should be < 3–6 months of your first year ACV, averaged across all sources of customers, including free. More on that here: CLTV Isn’t The Whole Story. But if things are going well, on a blended basis, at least, it should all work out. You need to invest there, too. So it’s worth it.

Scale 224

Scale Scaling Marketing SaaS 224

Neil Patel

JANUARY 28, 2023

source ) That’s a big audience for video content. source ) So how do you build brand trust among your target audience? Focus on Stories Over Sales Pitches Storytelling is a human art form that predates language. So start with telling your brand story. From there, you can branch out to tell your product stories.

Strategy 88

Strategy Marketing Social Media Branding 88

Baremetrics

AUGUST 1, 2021

Showcase success stories 4. To save the CX agent's valuable time, many customer support software allows integrating a knowledge base within the chat tool--including useful answers to repetitive user questions that customers can immediately (and effectively) get answers to: Source: Acquire.io Have a well-optimized website 2.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

SaaStr

NOVEMBER 21, 2022

Having anchor tenants allows you to sharpen your ICP, all while creating a referral source of additional business. . Payrix could call on them as references, and get input on brand strategy and content like blogs, customer stories, podcasts, and whitepapers. Anchor tenant strategy in action at Payrix.

Payments 190

Payments Payment Methods Embedded Payments Scale 190

Totango

APRIL 4, 2024

Establishing a source of truth across teams. Having one source of truth where we have all of the information, the notes, the conversations, where the CSM can get fully up to speed on all of the things that have happened in the sales process, is key. Check out the full webinar to get the full story and get to know our panelists better.

Customer Success 89

Customer Success Retention Revenue Sales 89

User Pilot

JANUARY 16, 2024

Create detailed user personas and craft targeted stories for these personas. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. You can also use it to craft engaging blog posts, write simplified product documentation, etc. Enter ChatGPT!

ChatGPT 90

ChatGPT Management Underperforming Technical Team Technical Review 90

Buffer Resources

OCTOBER 31, 2023

“I have tags for trips I've taken, where I want to keep the posts grouped as a location-based story. Track content sources : If you’re curating content from different sources, tags can help you track and credit the original creators or websites. This helps ensure your best content gets repeated visibility.

Social Media 107

Social Media AI Systems Review Branding 107

SaaStr

MAY 12, 2021

So Elastic is one of the quiet Cloud monster success stories. Elastic is also a fascinating story of how open source develops over time to a $10B cloud leader at $600m+ in ARR, growing 39%+ a year. We last checked in with Elastic a ways back when it IPO’d here , at about $230m in ARR.

Cloud 188

Cloud Enterprise SaaS Development 188

SaaStr

JUNE 9, 2021

But it’s interesting to see that even at $2B in ARR, Veeva continues to “in-source” professional services: More on services revenue here. #2. ServiceNow also has well over 1,000 customers paying $1m+ a year (that story here ). Salesforce , for example, only gets 6% of its revenue from services. More on that here.

Scale 287

Scale Cloud Enterprise Scaling 287

Chart Mogul

JANUARY 16, 2020

One option is to automate your requests as part of your regular email communications, as TradeGecko does here: Source. Here’s a template you can use from HubSpot: Source. Here’s an example: Source. Take a look at this example from accounting software provider, QuickBooks: Source. Testimonials are convincing.

Social Media 111

Social Media Software Review Sales Customer Lifetime Value 111

Buffer Resources

FEBRUARY 5, 2024

You’re probably misattributing traffic sources as a result. Wherever you can on your website or blog, provide a "share via WhatsApp," "share via email," or "share via SMS" button with the trackable link. We keep a host of sharing options on every article on the Buffer blog.

Social Media 98

Social Media Branding Engagement Strategy 98

Neil Patel

JUNE 15, 2021

Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences. Employ images on the cover of your story, as they improve the user experience (UX). These include: views reads fans views by traffic source reader interests internal vs. external views. Medium Best Practices.

Payments 144

Payments Payment Methods Advertising Payment Services 144

Neil Patel

DECEMBER 16, 2021

If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll need to start a blog. Start a Blog. That’s a lot of content, so you’re going to need a quality blog to draw attention to your site. Blogs allow customers to build trust and relationships with brands.

Social Media 145

Social Media Strategy Marketing Business 145

Unbounce

JUNE 24, 2021

With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Image Source: Unbounce. It’s not a buffet: You can’t treat your landing page like a blog post because customers won’t know what to focus on and leave. Image source: Unbounce.

Pricing 130

Pricing Branding Sales Investment 130

Neil Patel

JANUARY 11, 2021

Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing. 80% of people would rather watch a video than read a blog post. You’ll want to use an encoder like the open-source system called OBS. So, how do you add sources?

Sales Hiring 145

Sales Hiring Mobile Engagement Consulting 145

Blulogix

JANUARY 6, 2024

Integration and Provisioning Integration with various data sources, CRMs, and third-party applications streamlines processes and speeds up service activation. In our next post, we’ll explore real-world success stories and case studies that demonstrate how BluIQ has helped businesses unlock their revenue potential.

Payments 52

Payments Subscription Payment Features SaaS Payments 52

User Pilot

AUGUST 13, 2023

Validate them with data from other sources, like analytics or insights from customer-facing teams. There are a number of different prioritization frameworks , like RICE, Story Mapping, Opportunity Scoring, ICE, and the Kano Model. Feature prioritization matrix: Story mapping. However, it shouldn’t be the only one.

Scale 89

Scale Development Market Research Onboarding 89

SaaStr

MAY 27, 2021

Look for someone with experience writing blog posts, producing explainer videos, creating marketing materials, and interpreting a vision into succinct stories in various forms on various channels. Consider how you can broadcast these assets in all directions so prospects “trip” over your stories, take notice, and want to learn more.

Sales Hiring 174

Sales Hiring Scale Venture Capital Sales 174

SaaStr

NOVEMBER 22, 2020

Brand includes your company values, Heritage/story, packaging, convenience, customer support, quality, segment focus, and positioning, all of which can differentiate your company from others with similar products. Together, these factors enable you to distinguish your company. . 4 Stage-Specific Team.

Scale 311

Scale Scaling Technical Review Systems Review 311

Neil Patel

SEPTEMBER 10, 2021

Guide to your services and offerings: Given the structure of a Wikipedia page, you can provide readers with basic information like your brand story, location, and executive list. To earn this title of notable, the information on your page must use reliable, independent sources. Create an Outline.

Social Media 133

Social Media Marketing Engineering Development 133

SaaStr

JANUARY 24, 2021

“My CEO Told Me To Stop Selling So Much” Recently, I met with a sales leader I’ve known for years, and he told me The Most Curious Story. The freemium ones really have no acquisition costs at this point (the main lead source is mini-brand). His SaaS CEO asked him to stop selling so much. We can’t afford it.

Scale 338

Scale Sales Hiring Scaling Construction 338

Neil Patel

MARCH 26, 2021

When we write a blog post or appear on a podcast , we’re presenting. According to a study from Chief Marketer, live events are the second-biggest source of B2B leads , and also generate the second-highest ROI of any sales channel. If I told you to write me a blog right now, you’d likely find it pretty tough.

Marketing 131

Marketing Branding Social Media Sales Funnel 131

Intercom, Inc.

MAY 8, 2019

Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. Source: Parse.ly. One arm works on creating the kind of stories that find readers (often virally via social networks). Google owns information.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Buffer Resources

SEPTEMBER 11, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) July 12, 2023 Here’s what I’ve avoided: I’ve never posted memes, clickbait, or gimmicky stories. My profile summary explains my origin story as a musician and how that helped shape my career as a marketer. Business owners Use LinkedIn to build your brand.

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Social Media 128

Buffer Resources

JANUARY 4, 2023

Some examples of AI tools that can assist with idea generation include Persado , which uses machine learning to analyze audience engagement data and suggest relevant topics, and ChatGPT, an AI tool that can generate ideas for stories, articles, and more based on a set of user-defined parameters.

AI Search 133

AI Search AI Artificial Intelligence ChatGPT 133

SaaStr

JULY 23, 2019

So about 6 months ago, Quora launched a new core feature into beta, “Spaces” Space is basically a feed for content around a topic, but can easily incorporate content from other sources. So we decided to hack it a bit and use it as a feed to share our favorite 3-4 Cloud stories a day. Terrible performance.

Cloud 153

Cloud Social Media Content Marketing Engagement 153

SaaStr

FEBRUARY 23, 2022

To illustrate how successful async adoption can be, Thomas highlighted four async success stories from real brands, and how async improved their business. A few best practices that GitLab employs are as follows: Share Knowledge (Example: GitLab’s handbook is open-source.). GitLab: Creating a Standout Async Employee Experience .

Scale 222

Scale Company Culture Interviewing Communication 222

Neil Patel

NOVEMBER 23, 2021

These commands include things like search term (denoted by: “[term]l” ), prices (denoted by: $[item] ), and site-specific sources (denoted by: site:[site.com] ). Increase Blog Post Traffic. Struggling to attract the right traffic to your blog ? We also want to identify any opportunities that can drive more traffic to our blog.

Payment Services 107

Payment Services Payment Methods Software Review Healthcare 107

OPEXEngine

APRIL 26, 2022

In fact, according to several sources, it can cost up to 7x or more to acquire a new customer than it does to retain an existing one. In this blog post, we will discuss how B2B SaaS CFOs can effectively calculate and monitor these costs, while identifying ways to establish if their financial efforts are in line with relative sources.

Acquisition 59

Acquisition B2B Benchmarks SaaS 59