Remove so-you-think-you-need-a-new-crm
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5 Steps to Build Your First GTM Playbook with Stage 2 Capital

SaaStr

Mandy Cole, Partner at Stage 2 Capital, shared the five steps every company needs to take to build their first GTM playbook centered around the buyer. If we’re designing a process that will work well, it needs to start with the buyer. What you need to do instead is leverage more content and intent data. Red is a no-go.

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Dear SaaStr: Should I Switch from HubSpot CRM to Salesforce if I’m Just Starting Out?

SaaStr

Dear SaaStr: Should I Switch from HubSpot CRM to Salesforce if I’m Just Starting Out? Advice: Just let your VP of Sales pick their CRM. You might not. But whatever tool they want, I think you have to let your VPs pick their tools. But whatever tool they want, I think you have to let your VPs pick their tools.

Startup 186
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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. Moving from Automation to CRM. Across their 100,000 customers, Hubspot has endured an unforgettable past few years.

Scale 215
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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

How do you reverse-engineer your first million as a SaaS startup founder? Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. So, what does it take to get to a $100M outcome? That’s where you have to be.

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How to Sell a Second Product

SaaStr

So we’ve had a ton of great conversations over the years on SaaStr on when and how to go multi-product. Then how do you actually get anybody to buy it? :). Too many sort of think it will sell itself with the same team, motions, etc. It so rarely does. Can you add a paid integration to an order?

Scale 206
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When Should You Add a Second Product?

SaaStr

And a third key point was to learn about a subject I think about a lot, which is “When is the right time to add a new product?” ” Adding a new product line is incredibly distracting. Do you have two sales teams? If you can build it fairly easily, and the customers want it, try it.

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How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot

SaaStr

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Outside of B2C, you probably need one. But — a second product, done right, means your customers are worth so much more.

New CTO 237