5 Steps to Build Your First GTM Playbook with Stage 2 Capital
SaaStr
DECEMBER 12, 2023
Mandy Cole, Partner at Stage 2 Capital, shared the five steps every company needs to take to build their first GTM playbook centered around the buyer. If we’re designing a process that will work well, it needs to start with the buyer. What you need to do instead is leverage more content and intent data. Red is a no-go.
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