SaaStr

FEBRUARY 20, 2023

Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer? In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Can you get even 1 or 2 customers from blogging and writing?

Growth Hacking 280

Growth Hacking Marketing Content Marketing Data 280

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. When I first started to write this blog, I was thrilled with 100 page views. A post challenging like this one hits HackerNews or a journalist covers the company.

Marketing 203

Marketing Outsourced Development Machine Learning Artificial Intelligence 203

SaaStr

FEBRUARY 2, 2022

With: – better management – fuel (capital) – innovation (features) – more awareness (marketing). After things start taking off, you’re really fighting two opposing forces — market pull and decay. Market pull is a wonderful thing. The market changes, e.g. to mobile, or AI, etc.,

Scale 217

Scale Sales Hiring B2C AI 217

Neil Patel

SEPTEMBER 19, 2020

Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. But with so many options to choose from, picking the best blogging platform can feel overwhelming. Do you want to make money?

Software Review 145

Software Review Social Media Government Branding 145

Neil Patel

FEBRUARY 15, 2023

When you’re starting a blog, it can be tough to know where to begin. You might have ideas for what you want to write about, but you’re worried about how saturated those blog niches may be. Using Ubersuggest, I’ll show you the steps to find the best blog niches to make money. That’s how you’ll earn money from blogs.

Finance 85

Finance Social Media Travel Branding 85

Neil Patel

JANUARY 18, 2021

In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). But I still sometimes struggle to come up with new blog post ideas. Wouldn’t it make more sense just to look at other blogs?

Trends 145

Trends Engineering Engagement Marketing 145

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 108

Technical Review Startup Social Media Marketing 108

Tom Tunguz

MARCH 3, 2020

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. Comms Marketing. Customer Marketing.

Underperforming Technical Team 292

Underperforming Technical Team Marketing Scale Social Media 292

The Moz Blog

APRIL 16, 2024

There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.

Marketing 93

Marketing AI 93

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Technical Review 94

Technical Review Management Leadership Systems Review 94

Predictable Revenue

MAY 3, 2024

Affiliate marketing remains popular among businesses seeking to generate more revenue. The post 5 ways to Create an Affiliate Marketing Sales Funnel appeared first on Predictable Revenue. 81% of firms use it to promote and sell their products.

Sales Funnel 130

Sales Funnel Marketing Sales Revenue 130

Intercom, Inc.

FEBRUARY 5, 2018

Even if your company has a strong mission , a learning culture with smart people to learn from and lots of growth opportunities, it’s very difficult to know what it’s like to work there by reading your job listing and looking at your marketing website. Start a blog. If that’s you, we’re hiring !

Strategy 217

Strategy Startup Marketing Management 217

SaaStr

FEBRUARY 8, 2024

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 227

Marketing Scale B2C B2B 227

Neil Patel

MARCH 12, 2021

Running a blog is a lot of work. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes. That’s why it’s good to prepare in advance for blogging eventualities you might face.

Outsourcing Services 141

Outsourcing Services Outsourced Development Sales Hiring VP of Engineering 141

Neil Patel

JUNE 7, 2021

These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results. Tips on How to Get Your Blog to Rank in Google’s Top 10. Optimize for Technical SEO.

Banking 145

Banking Social Media User Experience Entertainment 145

Intercom, Inc.

OCTOBER 2, 2018

We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well. While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup. Time to kill the blog. Our final color palette.

Sales Hiring 162

Sales Hiring Scale Social Media Content Marketing 162

Dubb

JULY 22, 2022

You may have heard about video sales and marketing and how it can supercharge your business. The post Overcoming the Challenges of Recording Video for Sales and Marketing (HubSpot Blog) appeared first on Dubb Blog. These challenges can be especially stark if you don’t yet see the power of creating video.

Marketing 52

Marketing Sales Business Branding 52

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be content marketing. They will market for you for free — just slowly. They will market for you for free — just slowly. But they are the best marketers of all. Do more customer marketing. It’s not marketing.

Scale 338

Scale Startup Marketing SaaS 338

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 257

Marketing Retention Customer Success Content Marketing 257

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. The post My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat appeared first on SaaStr.

Marketing 208

Marketing ChatGPT Mobile Onboarding 208

SaaStr

APRIL 24, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1. SaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra. Learnings from Innovating in Underserved Markets with Samsara CPO Kiren Sekar.

Sales Hiring 275

Sales Hiring Revenue Scale SMB 275

Sparktoro

FEBRUARY 3, 2022

I just had a great idea for a blog post… or wait. maybe it’s short enough to be a Twitter thread. Y’know what? Twitter’s easier. I’ll just post it there. The instant dopamine hit of likes and retweets. The mystery of whether and when I’ll get replies.

Social Media 129

Social Media Marketing 129

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Sales Recruiting 213

Sales Recruiting Marketing Sales Hiring Market Segmentation 213

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. Hiring a brand marketing firm. Get rid of this marketer.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

AUGUST 11, 2021

I feel my marketing team does not make enough efforts. Go find your real VP of Marketing. Don’t let marketing be a soft science. Measure, if nothing else, (x) leads / pipeline / opportunities generated plus (y) ROI on all marketing spend. Marketing thus doesn’t breed ownership and leadership as well as sales.

Sales Hiring 265

Sales Hiring Marketing Leadership Metrics 265

Neil Patel

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have. Here’s what we learned.

User Experience 143

User Experience Data Content Marketing Marketing 143

SaaStr

SEPTEMBER 24, 2023

Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. What’s your core stack of apps today?

Marketing 256

Marketing Leadership Engineering Enterprise 256

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Let’s start with a conversational marketing definition and see what lies under it. “ Conversational marketing is the new way businesses connect with people on their website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

MAY 22, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: One Simple Trick to Make Your SDRs Perform Better. SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft. Cloud Stocks May Be Down. But the Cloud Remains on Fire.

Scale 253

Scale Sales Hiring Payment Features Marketing 253

SaaStr

DECEMBER 19, 2023

So I know we’ve all become stock market, interest rate, ZIRP and fed experts over the past 24 months. So everyone has their crystal ball now on where the markets are headed in SaaS and for Cloud leaders. Third, the markets to me at least aren’t as rational as they look. Just as we were all geniuses in 2021.

Marketing 247

Marketing Cloud Trends Scale 247

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 186

Payment Methods Marketplace as a Service Payment Solutions Payments 186

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends. The Future of Marketing in 2022.

B2C 229

B2C Scale Marketing Sales Hiring 229

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

SaaS Payments 220

SaaS Payments Payment Services Payments Payment Features 220

SaaStr

NOVEMBER 5, 2023

Last week we had a great one with Nivas Ravichandran, Head of Marketing at Spendflo, check it out here. This week we have Krithika Muthukumar, VP Marketing at OpenAI! #1. ChatGPT — the marketing analyst I’ve never had! Krithika Muthukumar leads marketing at OpenAI. What’s your core stack of apps today?

ChatGPT 242

ChatGPT Marketing Travel Sales 242

Neil Patel

NOVEMBER 7, 2022

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? Let’s talk about how you can make money blogging. Blogging is not dead , and it’s not too late for you to start one. Why Do Some Blogs Fail to Make Money?

Branding 80

Branding Education Revenue Engineering 80

Nimble - Sales

JANUARY 10, 2024

As we enter 2024, the marketing landscape is prepared for significant changes, with a specific focus on the dynamic realm of social media marketing. The new year offers businesses a valuable opportunity to reassess and update their marketing strategies, particularly within the ever-evolving social media sphere.

Social Media 108

Social Media Marketing Technology Strategy 108

SaaS Metrics

APRIL 15, 2024

However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business? This blog aims to.

Strategy 52

Strategy Marketing Business Metrics 52