SaaStr

DECEMBER 5, 2023

Salesforce Ventures interviewed several sales leaders in the space — Gong, Miro, Monday, Okta, and Wiz — to get an informed perspective on the challenges and lessons learned moving upmarket. Another lesson learned from this challenge is you actually need to engage a lot more stakeholders. The lesson learned?

Scale 195

Scale Enterprise readiness compliance Enterprise 195

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. In this SaaStr Annual session, Zendesk’s VP of Startups, Kristen Durham, shares insights into selling to startups and lessons to build your strategy. Others may seek to corner the SMB market. Why Seek Out Startups?

Startup 212

Startup Scale SMB Venture Capital 212

SaaStr

AUGUST 31, 2022

5 Interesting Learnings: #1. Not a huge change from $500m in ARR, but another reminder of how global SaaS and Cloud are were regulations and others don’t restrict usage. #4. We watched those metrics closely throughout Q2 and saw them all at least stabilized. And a few other interesting learnings: #6.

Scale 270

Scale Cloud Revenue Scaling 270

SaaStr

JUNE 27, 2020

#1: Q+A With Jason Lemkin + CMO of Algolia: “Top Mistakes In The Early Days” Algolia’s CMO was kind enough to have me be their kick-off guest for their “SaaS Expert” series and we did a pretty good deep-dive on top early-stage mistakes and learnings.

Scale 277

Scale Acquisition Cloud Scaling 277

SaaStr

OCTOBER 17, 2023

PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. In SaaS, you have three ways to make that curve stand out. After you close a deal, you learn a lot about your customers.

Scale 164

Scale Sales Hiring Customer Success Scaling 164

SaaStr

MAY 4, 2022

Roughly — very roughly — you want to be multiproduct in SaaS by the time you have 10,000 customers. So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? For enterprise, this could be $300m-500m in ARR.

Scale 259

Scale SaaS SMB Scaling 259

SaaStr

MAY 7, 2023

And we’re already trending upwards of 4,000 of your fellow SaaS CEOs, Revenue Leaders, Executives, and Investors joining us for 2.5 Oh yeah, it’s gonna be a party when we all get together in London next month, as we bringing in some of the very best speakers in SaaS together from all over the globe.

Venture Capital 221

Venture Capital Banking Benchmarks Scaling 221

SaaStr

JANUARY 7, 2021

Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. So were we, so we dug into the data and compiled a list of our top 25 episodes from 2020 for your listening (and learning) pleasure. Interested in what our most popular episodes were last year?

Scale 253

Scale Sales Hiring Scaling B2B 253

SaaStr

JANUARY 11, 2020

So at little old team SaaStr, we historically did not really track social followers as a core metric. That became our core community metric (list growth). So we decided to do a bit of a conceit and create a “Total Social Followers” metric. Beyond that, as B2B folks living in a B2C world, here are my top learnings.

Scale 157

Scale B2C Travel Cloud 157

SaaStr

JANUARY 12, 2021

Xero is a very interesting SaaS case study with (x) the majority of its revenue outside the U.S., A tough way to build a decacorn — sales-driven very small-business sales — but they’ve done it, so there’s a lot to learn here. This is a critical metric. The post 5 Interesting Learnings from Xero.

Customer Lifetime Value 230

Customer Lifetime Value SMB Churn Scale 230

ChurnZero

MAY 6, 2022

podcast to talk about his pragmatic approach to entrepreneurship, the lessons he brought with him when founding ChurnZero, and the one thing he wish he knew before starting his career. There was the realization that […] net revenue retention is the most important metric you can have and you better focus on that.”.

Retention 98

Retention Revenue Entrepreneurship B2C 98

SaaStr

JULY 7, 2021

The second SaaStr post ever, way back in late 2012, was “ Everybody Lies: SaaS Revenues in the Inc. 5000 “ It was a fun one, analyzing the only public source of data on just how much ARR a lot of SaaS companies had. Box in 2015 was the first IPO from the SaaS 2.0 Comments and learnings 9 (!) generation.

SaaS 272

SaaS Technical Review Scaling Software Review 272

SaaStr

DECEMBER 17, 2019

But the top new pieces of content in 2019 were: Top Blog Posts. The learning from the top cloud leaders is that every SaaS company that gets to $100m ARR basically gets to $1b ARR. 5 Interesting Learnings from Zoom as It IPOs. Boy, what a year for SaaS IPOs. How to Build a $100 Billion SaaS Company.

Scale 134

Scale SMB Cloud Acquisition 134

SaaStr

MAY 17, 2020

1Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them (a SaaStr Classic). #2: 5: Anand Sanwal, CB Insights: Don’t Do These 68 Things in Your SaaS Company. 6: Growing & Scaling SaaS Businesses from $1M to $500M in ARR with Intercom’s COO, Karen Peacock. Another top-rated session. #7:

Acquisition 134

Acquisition Scaling Pricing SaaS 134

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. And I think the lessons I’ve learned from him as we were building AppDynamics and kind of how do you bring scaling and how do you execute at a much higher scale?

Sales Recruiting 251

Sales Recruiting Sales Hiring Scale VP of Engineering 251

SaaStr

MARCH 15, 2021

“The 5 Metrics You Should Track to Maximize Your Company’s Valuation with Thomas Tunguz of Redpoint Ventures” This fun, informal session with Thomas (and pinch-hitting from Jason Lemkin during an IT glitch) was a great deep dive into where SaaS is, right now. #2. Watch this one. #9.

Cloud 140

Cloud CTO Scale Venture Capital 140

ChurnZero

MAY 4, 2023

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

Upscope

MAY 7, 2021

This "Live" SaaS resource list is being built as we develop, launch and grow a new product. What's unique about this SaaS resource list? We'll do a Q&A for each resource, explain what we tried and learned and the specific techniques we're using to develop the new product. Metrics The metrics we see quoted.

Construction 52

Construction SaaS Sales Hiring Onboarding 52

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Pipeline metrics should not be your sole focus. Your work is more than branding or beautiful signage—it is about building a learning culture and mechanizing it. Now, however, the focus is on product-led growth.

Outsourcing Services 214

Outsourcing Services Scale Outsourced Development Marketing 214

Baremetrics

OCTOBER 28, 2021

Whether we are sharing regular learnings through Business Academy , helping users understand new metrics, or improving our uptime and load speeds, ‘make our customers make more’ is always at the front of our minds. Our marketing channels provide us with key insights from both current and new customers, which helps us to grow and learn.

AWS 94

AWS Forecasting Onboarding Finance 94

SaaStr

JULY 23, 2019

But what did we learn? We’ve tried to push out our top Cloud/SaaS stories of the day for years. Yes, we also have 28,887 “viewers”, but that’s a bit of a vanity metric. Maybe this is the most interesting meta-learning for content marketers. Lessons Learned. Terrible performance.

Cloud 153

Cloud Social Media Content Marketing Engagement 153

OPEXEngine

FEBRUARY 2, 2021

Last week, FLG Partners , a group of experienced CFOs in the Bay Area, put on a webinar called “Pivoting to SaaS: Best Practices, Lessons Learned, and Case Examples” for traditional software and hardware companies. Dual Strategy , where two lines of business, perpetual license and SaaS, coexist as equal partners.

Telecommunications 52

Telecommunications Cybersecurity SaaS Cloud 52

ChurnZero

NOVEMBER 4, 2022

Discover the lessons these three SaaS CEOs have learned from leading customer-centric businesses through an economic slump, and how you can apply them. A SaaS business’s greatest source of intel is direct customer feedback. This is maybe the most important skill that, especially mid-level, managers can learn,” says Chris.

Customer Success 98

Customer Success Scale SaaS Finance 98

Chart Mogul

AUGUST 10, 2021

This is a lesson I learned already in my research days, before I moved into product management. Yet, I quickly learned that there was a lot of work still to do before the data would be ready for analysis. The metric you are going for will determine the complexity of the calculation. If we look at the latter stage first.

Data 72

Data Social Media Churn Metrics 72

Chart Mogul

SEPTEMBER 4, 2018

Today we're launching an email course enabling anyone in SaaS to get to a baseline level of knowledge on metrics, no matter their level of experience. We’ve been writing on the topic of data-driven SaaS growth since 2015. You can register for the course here: Based on conversations with SaaS experts. Course outline.

Metrics 45

Metrics SaaS Churn Revenue 45

Unbounce

MAY 27, 2021

It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Key achievements in his tenure at CD Baby include an ambitious project to translate the website’s blog into three different languages: English, Spanish, and Brazillian Portuguese. Rey Skywalker. Bilbo Baggins. Harry Potter.

Artificial Intelligence 139

Artificial Intelligence Scale SaaS Payments Payment Methods 139

Chart Mogul

AUGUST 10, 2021

This is a lesson I learned already in my research days, before I moved into product management. Yet, I quickly learned that there was a lot of work still to do before the data would be ready for analysis. The metric you are going for will determine the complexity of the calculation. If we look at the latter stage first.

Data 52

Data Social Media Churn Metrics 52

Chart Mogul

FEBRUARY 25, 2021

Lots of SaaS companies talk about their communities. Thanks to our community of early adopters, they write in a blog post. Our challenge is the same one that plenty of early-stage B2B SaaS companies confront: our ideal customer persona (ICP) is extraordinarily narrow. Lessons learned. So did it work?

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. Only a handful of metrics really matter. I’ve tried – just ask my in laws.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

JANUARY 5, 2023

Eva Pittas (Co-founder and COO at Laika) and Dicken Chaplin (CFO at Laika) discuss the value a well-versed CFO brings to their business as well as a few key lessons they’ve learned along the way. Fundamental metrics (like ARR, CAC Payback, or Burn Rate) will never stop being important; they’re industry standards for a reason.

Sales Hiring 42

Sales Hiring Acquisition Forecasting Outsourced Development 42

Outseta

JULY 12, 2019

By Geoff Roberts 7 min read Corey Haines is a San Diego based marketer that’s currently leading Growth at Baremetrics , a SaaS metrics and reporting start-up. I think starting as a solo marketer is helpful not just in terms of exposure to all aspects of marketing, but it also forces you to learn to prioritize well.

SaaS 48

SaaS Interviewing Consulting Churn 48

Chart Mogul

DECEMBER 19, 2017

On our blog we also explored the topic of moving up market in SaaS and how businesses might tackle this without losing their soul. February in the SaaS world means one thing: The SaaStr Annual conference. We published The Ultimate SaaS Founder’s FAQ eBook, available as a free download. Read more here.

Payments 58

Payments SaaS Payments Payment Solutions Scale 58

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Neil Patel’s foray into digital marketing began with his blog. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Chart Mogul

OCTOBER 25, 2019

Use these methods to learn how to document, retain, and share that knowledge across the whole organization. Your document management system should serve as a centralized, searchable knowledge hub that can make it easy for your sales team to: Find relevant case studies, blog posts, and customer references. blog posts?on

Sales Hiring 65

Sales Hiring Management Sales Onboarding 65

ProfitWell

MARCH 24, 2020

Software-as-a-subscription (SaaS), is the go-to business model for software. The ways in which companies price may vary but all SaaS companies rely on recurring revenue as a business model. The absolute beauty of SaaS as an industry is that success comes down to one giant formula that every subscription company is following.

Subscription 72

Subscription Payment Features Payment Methods Payments 72

User Pilot

JULY 29, 2021

P ersonalized customer engagement leads to a domino effect on product metrics like: User sentiment (Net Promoter Score NPS ). One of the best in-app engagement solutions for SaaS is setting up customized onboarding experiences to personalize onboarding and increase engagement. Higher customer retention. Lower churn.

Engagement 98

Engagement Software Review SaaS Onboarding 98

Unbounce

JULY 6, 2020

But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. . They don’t know you well, but they’re intrigued by what they’ve seen and would like to learn more. They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. Or have a 12% conversion rate?

Social Media 145

Social Media Advertising Branding Engineering 145