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Driving Software Adoption through Customer Success: 6 Ways to Improve Customer Engagement

Totango

We recommend six best practices for using customer information to improve engagement with your software product and increase the likelihood of customer renewal : Establish Goals and Milestones. Offer Relevant Communications. Choose the Right Customer Success Software that provides a 360-degree view of your customer.

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Building Your Product Adoption Strategy: 5 Ways to Improve Customer Engagement

Totango

There are 5 recommended best practices in using customer information to improve engagement with the product and increase the likelihood of customer renewal : Establish Goals and Milestones. Improvement Begins with Understanding. Offer Relevant Communications. Proactively Provide Value. Data-Driven, Goal-Based Engagements.

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

However, the subscription business model can’t survive if you keep on acquiring new custo mers but the old ones keep on walking away. However, the subscription business model can’t survive if you keep on acquiring new custo mers but the old ones keep on walking away. How to calculate this metric and what’s the average SaaS churn rate?

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The Need-to-Know Mobile App Marketing Resources for This Year

The Marketing & Growth Hacking Publication

Whereas many traditional marketers are only now beginning to mobil-ize their marketing vision , you are part of a club that’s already trailblazing a burgeoning industry. It’s good you got there early, as the potential for reward across the mobile app marketing landscape for the next few years is likely to be huge?—?

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Best Customer Acquisition Channels and Strategies For SaaS

User Pilot

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

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Scaling Faster, Part 2: An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 583)

SaaStr

The ROI is amazing. So the new sales leader is trying to figure out, can we go further up market? Everything at marketing plateaus. This morning, a pretty slow growing player, Ping Identity, slow to move to SaaS, slow to move to the cloud, struggled in some ways to compete with Okta and others, was acquired for 2.3

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