SaaStr

DECEMBER 14, 2021

Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list. We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing.

Scale 238

Scale Scaling Marketing Consulting 238

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Ben Williams talk on product-led sales. Ben Williams talk on product-led sales. Book the demo to see how!

Scale 97

Scale Sales Software Review Retention 97

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. According to Gartner, 98% of companies plan to use APIs in their business, either internally or publicly. Product-led growth is a popular topic these days.

Underperforming Technical Team 183

Underperforming Technical Team Outsourced Development Development Part-Time VPE 183

Kellblog

AUGUST 18, 2023

I put blog ideas into a to-write folder which today contains more than 300 files full of brain dumps, outlines, and rants, all in various forms of disrepair. In that folder, there are 21 posts with PLG (product-led growth) in the draft copy and 5 with PLG in the title. It’s my process. Stop, will you?

Benchmarks 76

Benchmarks Systems Review Enterprise Software Review 76

SaaStr

OCTOBER 11, 2023

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. Monday has always been a platform, and now it’s transitioned into multi-product with monday CRM and monday Dev. How is that possible? “You

Scale 164

Scale Sales Hiring Scaling Banking 164

SaaStr

DECEMBER 23, 2022

One of the mantras for customer service has always been “Show Me You Know Me”—to speak your customer’s language and to reflect their world to them. But would you be surprised to learn that it takes an average B2B sales team two days to respond to a lead? Prep your sales team. Build your marketing stack.

Scale 173

Scale Engineering Marketing Scaling 173

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Now, however, the focus is on product-led growth. Disrupting existing categories can be difficult, so you need to be intentional with your strategy. Market demands may force you to shift from your original idea.

Outsourcing Services 210

Outsourcing Services Scale Outsourced Development Marketing 210

Frontegg

FEBRUARY 25, 2021

I call it the “Cyber of 2015”, the “Machine Learning of 2020”… well you get the idea — Everyone’s talking about Product Led Growth as the hottest topic around. Usually, the typical examples of the best performers of PLG are companies like Slack, Dropbox and Calendly. Let the VP Marketing/Sales handle it….

Sales Hiring 98

Sales Hiring Machine Learning Artificial Intelligence Technical Support 98

ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. Listen wherever you get podcasts: Your top subscription news. How should CEOs address Coronavirus? How you go about that, though, is entirely up to you. You could even see a spike in productivity because of it.).

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

OpenView Labs

OCTOBER 6, 2020

Under normal circumstances, if you invested tons of time and money into building a product that also costs money to maintain, you probably wouldn’t give it away for free, right? But if giving it away for free or allowing people free access to it would help grow your business in the long run, then it makes sense to do that, right?

Strategy 70

Strategy SaaS Sales Hiring Acquisition 70

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

MARCH 9, 2023

Curious to learn how ClearCalcs uses Userpilot to improve its new user activation rates with cohort analysis? Looking for the best tool to improve your new User Activation? Chris adds: “It’s really about how we help them in the first 10 minutes ” Why is user activation so important? Search no more!

Engineering 52

Engineering SaaS Onboarding Metrics 52

ChurnZero

NOVEMBER 18, 2022

As a Customer Success leader, do you find yourself watering down your budgetary requests? And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential.

Customer Success 98

Customer Success Sales Hiring Headcount Scale 98

SaaStr

MARCH 15, 2024

His first company was Personify and he went on to be a VP of Developer Relations at Salesforce, then hire number 11 at Dropbox, CEO at Heroku, and an investor and on many boards before landing as the current CEO at Vimeo. What’s It Like Running a Company Like Vimeo Today? Vimeo has never had any advertising, so how did they make money?

AI Search 229

AI Search SaaS Advertising Sales Hiring 229

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. We discuss how we’ve approached it historically at Intercom and how this process has evolved with us to make room for a wider audience. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Now, we started the company three years ago, and it’s gone exceptionally well. They trust your customers. How did our best customers find us in the first place?

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. We discuss how we’ve approached it historically at Intercom and how this process has evolved with us to make room for a wider audience. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

OpenView Labs

MARCH 30, 2020

With all of the data sources and benchmarks out there today, it’s understandably easy to get obsessed with tracking your business’ performance. Or, as a result of the amount of data you must sift through to do anything, you start ignoring data altogether and running your business based on gut feel. Sounds simple enough, right?

Benchmarks 54

Benchmarks Technical Review Churn Scale 54

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. The answer isn’t simple. This is the core ICP.

Scale 198

Scale Scaling Sales Hiring Marketing 198

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? That’s very telling.

Scale 245

Scale Sales Hiring AI Sales Recruiting 245

OPEXEngine

AUGUST 9, 2022

Sales capacity tends to get rusted in place, and when markets move quickly, the return on the cost of sales inevitably starts to flatten. Ensure sales leaders are sweating the details of daily execution. A winning plan will help companies prosper when the economy turns down. Getting the back of the house in order.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

Neil Patel

JANUARY 20, 2021

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. The average Facebook post will reach just over 5 percent of your followers. Organic reach is the number of people who see your content without paid distribution. Facebook organic reach is down. Not any more. But it’s not so simple.

Social Media 145

Social Media Software Review Branding Engagement 145

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. The three topics we’ll focus on are: The importance of staying focused and how to say no.

Scale 252

Scale SMB Sales Hiring Sales 252

How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

SmartKarrot

MARCH 15, 2022

In SaaS companies, the growth strategy is extremely important. There has been a shift in how businesses work and run. There is a change in how things work from the onboarding process to prospects and customers. Growth is necessary for any company- be it an early-stage startup or growing one. Product-led Growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

User Pilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Let's dive in!

SaaS 82

SaaS Acquisition Onboarding Retention 82

SaaStr

FEBRUARY 15, 2023

What do some of the most successful PLG companies have in common? How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. 20 million?

Scale 194

Scale Sales Hiring CTO Hire Scaling 194

SmartKarrot

MARCH 30, 2022

Product-Led Storytelling is the new buzzword in the SaaS industry. Many SaaS companies can vouch for the fact that product-led storytelling supercharged their ability to acquire new customers. In this write-up, we will be discussing the meaning and definition of product-led storytelling.

Acquisition 10

Acquisition SaaS Content Marketing Entertainment 10

SaaStr

MARCH 30, 2022

However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj’s years of experience at Atlassian have shaped her outlook on how to thrive in the market. . The signs that a change is needed can come externally, like a new trend or wave that impacts your product, business, or mission.

Scale 238

Scale Sales Hiring Marketplace as a Service Construction 238

Mucker Capital

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. So those are things to think about.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Now, we started the company three years ago, and it’s gone exceptionally well. They trust your customers. How did our best customers find us in the first place?

Scale 48

Scale Sales Hiring Underperforming Technical Team Social Media 48

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. And then I would add too, notwithstanding some challenges out there, Shopify and others, ZoomInfo and Alteryx announced earnings yesterday and blew it out of the water. So much talk about doom and gloom. So much talk about downturn.

Scale 215

Scale Sales Hiring Scaling VP of Engineering 215

Intercom, Inc.

JANUARY 11, 2023

Here’s the thing: there isn’t one single motion to scale a product-led organization, and forms and free trials alone won’t drive enough growth to keep a business afloat. The first step towards driving product-led growth? Forms or product signups rely on self-input data.

Scale 118

Scale B2B Banking SMB 118

SaaStr

APRIL 16, 2023

And we ended the day with an incredible combo of the hottest app at that time (and one of the hottest ever), Slack, who likely was around $30m ARR or so … and hadn’t yet added a sales team! David, I want to start with you to get some of your thoughts. Yammer was really launched entirely as a web page product.

Scale 347

Scale Sales Hiring PayPal Development Team Review 347

User Pilot

MARCH 6, 2023

What’s product-led acquisition? How is it different from product-led growth? We also look at different strategies that you can deploy to drive PLA and retain your users afterward. We also introduce key metrics product managers should follow if they’re serious about PLG.

Scale 88

Scale Acquisition Scaling Customer Lifetime Value 88

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. Depending on size and stage, variable compensation can be one of a company’s highest expense items, and a thoughtful approach is key. Meghan Gill | VP of Sales Ops @ MongoDB. Join us at SaaStr Annual 2020.

Sales Recruiting 132

Sales Recruiting Sales Hiring Scale Sales 132

SaaStr

JULY 2, 2019

Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. Want to see more content like this?

Enterprise 146

Enterprise Scale Sales Hiring SMB 146