Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 106

Technical Review Startup Social Media Marketing 106

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) We love that this blog focuses on helping hard working teams be successful by delivering great advice and strategies from sales development leaders, social innovators, and even neuro-linguistic programming specialists! Sales strategy. Sales Hacker.

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 216

Scale Sales Hiring Strategy Marketing 216

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Let’s get to it!

SaaS Payments 103

SaaS Payments Payment Services Payment Methods Payment Solutions 103

SaaStr

JULY 6, 2022

So how can you break into the market successfully? The app connects all communication channels (social media, email, live chat, etc.) You need to have product skills to build a product, you need to have marketing skills to get people to sign up for your product, you need a sales team…those skills you don’t learn at school.

Enterprise 204

Enterprise Sales Hiring Social Media Communication 204

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue.

Engagement 94

Engagement Customer Lifetime Value Revenue Subscription 94

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. You’ll likely get an email back and a double-digit connect rate.

Outsourcing Services 190

Outsourcing Services Scale Outsourced Development Marketing 190

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. ” 10 Learnings On How To Build Your Own Community Community does well can be one of the most scaleable things you can do in marketing. Corporate Blogs Always Work.

Sales Hiring 220

Sales Hiring Technical Advisors Compensation Outsourced Development 220

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

Buffer Resources

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. However, dark social also presents unique marketing opportunities.

Social Media 97

Social Media Branding Engagement Strategy 97

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Let’s start with a conversational marketing definition and see what lies under it. “ Conversational marketing is the new way businesses connect with people on their website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

AUGUST 5, 2023

However … Every week I get a truly amazing, truly helpful piece of email content from them. — Jason ✨Be Kind✨ Lemkin  (@jasonlk) July 28, 2023 So there’s a strategy I really only see a handful of vendors using, but it really, really works IMHO. And hopefully it won’t be with dumb break-up emails and the like.

Outsourcing Services 196

Outsourcing Services Strategy Marketing Content Marketing 196

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 106

Acquisition Strategy Social Media Underperforming Technical Team 106

Intercom, Inc.

SEPTEMBER 22, 2020

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Social Media 145

Social Media Strategy Marketing Business 145

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." "  2.

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

How To Buy Saas

APRIL 15, 2024

Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. Another example might be a marketing tool that generates personalized email messages for each customer, much like a trusted advisor’s gentle prod.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

Intercom, Inc.

MAY 13, 2022

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. A prospect is a qualified lead and can be anyone in your target market. What is a lead generation strategy? Is lead generation marketing or sales?

Social Media 118

Social Media B2C Advertising Branding 118

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Nimble - Sales

NOVEMBER 21, 2023

Understand and leverage Email Marketing KPIs to elevate your campaigns. By dissecting, measuring, and optimizing these key metrics, you can boost engagement and conversion, maximizing the impact of your email marketing strategies. Staying on the path to success requires a clear and measurable strategy.

Metrics 52

Metrics Strategy Engagement Marketing 52

Dubb

DECEMBER 14, 2023

Video email marketing is an extremely important strategy for salespeople and marketers alike. Having said this, it can be difficult to understand some of the nuances and best practices of video email marketing.

Marketing 52

Marketing Strategy 52

ChurnZero

MARCH 10, 2023

After playing around with our new CS AI tool and gathering product tips and tricks from the industry at large, the above is what we produced as an introduction for this blog. Prompts make perfect The day-to-day of a CS professional is more dynamic and varied than one blog post prompt, but the basic tenets of AI writing are the same.

AI 98

AI Customer Success Technical Review Generative AI 98

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. This, of course, is the challenge of paid marketing. Regardless of your current working definition of conversion, the following methods can help your paid ads convert, enabling you to reach your marketing goals.

Social Media 142

Social Media Artificial Intelligence AI Search Advertising 142

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why Ecosystem-Led Growth for GTM? 4 huge benefits: Cost-effectiveness.

Scale 93

Scale AI Search Social Media AI 93

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Nimble - Sales

NOVEMBER 2, 2020

Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. The post 5 Tips To Improve Your Email Marketing Overnight appeared first on Nimble Blog. It offers a return on investment (ROI) of 28.5

Marketing 141

Marketing Investment Strategy Business 141

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Where a prospect becomes a lead by giving you contact info (email, connection, social follow, etc.).

B2B 106

B2B Development Team Review Software Review Marketing 106

Subscription Flow

FEBRUARY 27, 2024

Moreover, developing a profitable pricing strategy requires consistent model testing and compliance with international tax laws. Clear Subscription Strategies: It is critical to have a subscription plan structure that is precisely defined. This management’s ease of use encourages client loyalty and satisfaction.

SaaS Payments 95

SaaS Payments Payment Services Payments Payment Solutions 95

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Outsourcing Services 112

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 112

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. Be a Blog Commenter.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers.

Retention 98

Retention Strategy Marketing SaaS 98

Neil Patel

SEPTEMBER 3, 2021

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech?

Trends 131

Trends Scale Social Media Strategy 131

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98