Neil Patel

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. In fact, 92% of customers report they read online reviews before making a purchase decision. And testimonials are powerful.

Merchant Services 142

Merchant Services Strategy Branding Business 142

Kellblog

MAY 5, 2021

Let’s have a taste: And now, with new data, surveys, and customer stories we’ve witnessed, we can see what’s possible when we look at ABM as B2B. across every key component of ABM marketing, sales, and customer success, making it abundantly clear that most organizations haven’t reached full maturity. It didn’t.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

CustomerSuccessBox

MAY 31, 2022

Isn’t the term Customer Success Manager (CSM) self-explanatory? The second thought tells me, that customer health and value are the two major key aspects they care about that no other role explicitly works on. This blog tells you about the types of Customer Success Managers based on their role as an individual.

Customer Success 52

Customer Success Management Systems Review Onboarding 52

CustomerSuccessBox

AUGUST 8, 2019

In particular, customer success matters a great deal. Let’s take a look at the purpose of customer success for SaaS businesses. An explanation of Customer Success and why it matters. Customer success has been around since the beginning of business. The Value of Collecting and Sharing Customer Success Stories.

Customer Success 56

Customer Success Business SaaS Consulting 56

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Very few businesses target only one type of customer. Last, the customer may be unsatisfied and possibly churn.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

Neil Patel

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. Organic leads are crucial to any inbound marketing campaign , and they can ensure you get interest from your ideal prospects. In Facebook’s case, you can create customized lead ads , for example.

Social Media 145

Social Media Trends Advertising Branding 145

Neil Patel

AUGUST 10, 2021

It needs to be a part of your process from the very conception of your book. Ask yourself questions about what your ideal reader looks like and build a picture of their character. In an ideal world, there would be no competition. Show “the person” behind the books through blogs or videos. Strategy #1: Research Your Niche.

Strategy 143

Strategy Social Media Marketing Technical Review 143

User Pilot

FEBRUARY 15, 2023

TL;DR A product tour demonstrates to your customers exactly how to use your product’s features. Different SaaS organizations have different methods of building product tours and driving toward customer success. Tolstoy is a platform aimed at boosting digital adoption by leveraging video in customer onboarding.

Onboarding 89

Onboarding Education Engagement Social Media 89

SaaStr

OCTOBER 15, 2019

Okay so, before we get started, I just wanted to give you guys a quick overview about what we do at Mapistry because none of you guys are our customers. So I’m sure that you guys are all used to doing your research, talking to customers and talking to potential prospects. Lauren A.:

Underperforming Technical Team 155

Underperforming Technical Team Sales Hiring compliance SMB 155

Totango

AUGUST 14, 2020

In customer success, your customers define their own victories. No one-size-fits-all finish line exists that clients must strive to cross, and there is no Harvard Business School concept of accomplishment you can award your customer before resting on well-earned laurels. Creating Better Customers, by Definition.

Customer Success 76

Customer Success Customer Lifetime Value Software Review Enterprise 76

Neil Patel

JANUARY 20, 2021

Now there are tons of new features like Facebook Stories , Facebook Watch, Facebook Groups , and Facebook Live. Don’t just schedule your latest blog links and product updates. It’s best to vary your posts to include different types of content: Brand story posts Authority building posts Lead nurture posts Personal posts.

Social Media 145

Social Media Software Review Branding Engagement 145

Intercom, Inc.

APRIL 29, 2021

Ideally, this wouldn’t be a conflict. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. And we need to do that because you want your brand to reach customers in their buyer’s journey, and you want to show up when they’re searching for different keywords.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Baremetrics

APRIL 3, 2019

Today, we’re going to share them with you so you can do your own experimentation and figure out what works for you and your customers. In marketing, a “hook” is a short story, phrase, or concept that immediately makes your prospects want to look deeper into your offering. Not blogging. Can you guess what it is?

Engagement 51

Engagement Underperforming Technical Team Content Marketing Growth Hacking 51

ChurnZero

JULY 1, 2022

Customer Success operations is a necessity, not a luxury. It’s the best form of self-care you can give your CSMs who are maxed out handling difficult executive sponsors, devising customer business strategies, rescuing at-risk accounts, and selling solution upgrades. You’re having customers put all their issues on you.

Customer Success 52

Customer Success Scale Technical Review Systems Review 52

ChurnZero

JULY 1, 2022

Your CSMs will welcome the efficiency and process that CS ops brings, especially if they’re already maxed out handling difficult executive sponsors, devising customer business strategies, rescuing at-risk accounts, and selling solution upgrades. You’re having customers put all their issues on you.

Customer Success 52

Customer Success Scale Technical Review Systems Review 52

SaaStr

FEBRUARY 1, 2024

When you start anything, and you’re contemplating how to take it to market, your ICP (ideal customer profile) should always be top of mind, especially in marketing. What type of customer understands intuitively what you’re trying to give them, and how do you make sure they get to know you exist?

Scale 198

Scale Scaling Sales Hiring Marketing 198

Baremetrics

APRIL 3, 2019

Today, we’re going to share them with you so you can do your own experimentation and figure out what works for you and your customers. In marketing, a “hook” is a short story, phrase, or concept that immediately makes your prospects want to look deeper into your offering. Not blogging. Can you guess what it is?

Engagement 40

Engagement Underperforming Technical Team Content Marketing Growth Hacking 40

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Kellblog

MAY 27, 2022

Some early-stage startups excessively agonize over the category name, believing that the ideal name will propel the creation of the category. Here are quick examples of customer-in vs. vendor-out language. Sometimes you lead your customers; sometimes they lead you. A short description of the product. What Do People Do With It?

AI Search 122

AI Search Technical Review Forecasting Software Review 122

Backlinkfy

JULY 26, 2019

Is creating a beautiful blog header something you can do in your sleep? Help kids learn and understand different concepts from the comfort of your home or set lecture appointments. Create An E-Book & Publish Online If you have years of Paid search experience and have maintained a blog that shares needed advice.

Payment Methods 40

Payment Methods Payment Solutions Payment Services Travel 40

SmartKarrot

AUGUST 25, 2022

Transferable skills will help meet the requirements of all major roles and companies, especially in customer success. Change management is a core concept that all employees need to develop so that it encourages mutual learning. How to Land your Dream Customer Success Job with Transferable Skills: 6 Steal the Deal Steps.

Customer Success 11

Customer Success Underperforming Technical Team Sales Recruiting Scale 11

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Your call to action has to offer some form of benefit to the customer.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145

Intercom, Inc.

FEBRUARY 17, 2022

It was a proper advertising background and I’m glad because it gave me a real grounding in concepts and the big idea and all those kinds of things. And what you invariably find is that there are people full of energy and passion and mojo and confidence and loving what they’re doing and somehow, that never makes it to the customer.

Content Marketing 209

Content Marketing Marketing B2B Branding 209

SmartKarrot

SEPTEMBER 19, 2023

The concept is founded on such sports as Baseball and American Football, where coaches employ different defensive and attacking tactics to enable their teams defeat their opponents in different situations. It goes without saying that an entertaining story leaves a lasting impression on the audience.

Marketing 10

Marketing Social Media Technical Review Branding 10

GetUplift

DECEMBER 12, 2021

How to do customer research to support your emotional marketing strategy. The Lego story is one of many that demonstrates the power of using emotions to sell and this comprehensive guide is designed to help you do exactly that. . Marketers tend to limit customers to their demographic characteristics (age, gender, location etc.)

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Sales Hacker

MARCH 2, 2020

The Challenger Customer. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience. How to Get a Meeting with Anyone.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Neil Patel

MARCH 30, 2023

Facebook allows you to create a custom audience, but many people don’t realize this. The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. Let’s begin!

Advertising 113

Advertising Sales Funnel Data Social Media 113

User Pilot

JULY 23, 2023

With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging product with high chances of success. We’ve brought 7 jobs-to-be-done templates that can perfectly lay out your customer JTBDs in an actionable way. Here are four methods.

Underperforming Technical Team 91

Underperforming Technical Team Interviewing Leadership Innovation 91

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela knows that slapping “customer centric” in your mission statement is rarely enough. 6 ways to create a customer-centric culture.

Scale 178

Scale Sales Recruiting Sales Hiring Company Culture 178

Intercom, Inc.

SEPTEMBER 22, 2022

At some point in their growth, businesses usually start investing in customer research. But the fact is that a large portion of the employees – developers, marketers, product managers (whose work depends on an intimate understanding of the customer) – rarely, if ever, interact with them. Diving into customer research.

Interviewing 138

Interviewing Underperforming Technical Team Sales Recruiting Software Review 138

SaaStr

FEBRUARY 21, 2020

David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. How does marketing and customer success intertwine to be successful? Harry Stebbings: And David is also the author of foreentrepreneurs.com, the must read blog in the world of Saas metrics. . Loving our podcast content?

Scale 190

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 190

SaaStr

OCTOBER 29, 2019

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. I like to not just be a source of capital, but an advisor so that companies can get their customers to stay and pay. One prospective customer told us, you’re the Apple of your category.

Payments 100

Payments Pricing Compensation SaaS Payments 100

FastSpring

MARCH 10, 2020

Increasing the price of a SaaS product can boost revenues and reveal the customers who are serious about using your product. The problem businesses face is treading the fine line between increasing the price of their product, and retaining their customers. 3 ways to raise your prices and keep your customers. Let’s dive in.

Pricing 78

Pricing SaaS Customer Lifetime Value Benchmarks 78

User Pilot

AUGUST 15, 2023

Ultimately, you want to launch your product to potential customers successfully – the launch phase is where you kick off a whole array of launch activities and begin your campaign in earnest. You draw on success stories, figure out what might work for you, and help the team stay focused. Launch phase. Post-launch phase.

Market Research 78

Market Research Underperforming Technical Team SaaS Scale 78

SaaStr

DECEMBER 17, 2019

Zach : Easy way to think of it is Venmo was one of our first customers. So, we were … I’ll talk a little bit about the story. And in this round, we’d actually been talking to both a number of investors, but also a number of independent board members trying to find that ideal mix. Another interesting story.

Payments 147

Payments SaaS Payments Banking Underperforming Technical Team 147

Neil Patel

MARCH 28, 2023

These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer. Driving customers—not just visitors—to your landing page is the best way to make sales. Overall, it’s likely that you’ll convert more users into customers. The result?

Advertising 145

Advertising Mobile Branding Software Review 145

SaaStr

APRIL 24, 2020

Provide new hires with an accountability partner/mentor (ideally, someone in a similar role who can check-in, practice mock scenarios, and provide additional guidance each week), and allow them to shadow real-life work scenarios whenever possible. Talk through concepts and practice application. Create accountability. Plan and practice.

Sales Hiring 271

Sales Hiring Onboarding Technical Review Revenue 271