SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be content marketing. In the end, 30%-80% of new leads for most SaaS companies come from word-of-mouth and similar referrals. Be a true subject matter expert in your content marketing. It could be a partner program, or an app listing.

Scale 340

Scale Startup Marketing SaaS 340

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? Outsourced content marketing. But if some 3rd party is writing your content, don’t expect too much. Both are important, but in SaaS, both likely will be relatively minor sources of customers.

Sales Hiring 254

Sales Hiring Scale Startup Marketing 254

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

Buffer Resources

OCTOBER 24, 2023

I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    All this because I stumbled onto writing for a living accidentally. 

Outsourcing Services 109

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 109

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? Content Marketing and SEO. This takes a while and there is some snake oil here, but done right, content marketing works. Write a few pieces of iconic content, that really help your customers, and they will find you. they will get out the word.

Marketing 298

Marketing Scale Content Marketing Consulting 298

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Yes, Box is SaaS. 15k a month to be in some third-tier blogs you’ve never heard of? Outsourced content marketing. I thought it would be worth a quick update of the post.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

AI Search 93

AI Search AI Payment Solutions ChatGPT 93

SaaStr

JANUARY 9, 2024

So much has changed the past few years on the people side in SaaS and tech. Write copy and content themselves. Perhaps the biggest change though is how many folks want to manage a team, versus do the work themselves. The 1000+ unicorns of Covid fueled this, with ample capital to hire, hire and hire. He finally got it.

Sales Hiring 267

Sales Hiring Interviewing Startup Customer Success 267

SaaStr

JANUARY 16, 2021

– Head Content: dream job. So after a crazy 2020 — including being the first major SaaS event to be cancelled due to Covid in March — SaaStr is stronger than ever. social followers, and blog views are up, and more. The largest community in the world for SaaS execs. This isn’t selling a SaaS product.

Technical Review 221

Technical Review Social Media Software Review Cloud 221

SaaStr

APRIL 21, 2023

Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. Most of these SaaS marketing strategies require little money, which is great for those lean, mean teams looking to get the most bang for their buck. If you aren’t spending money on marketing, it’s time to step it up. Every customer has a clone.

Outsourcing Services 218

Outsourcing Services Scale Outsourced Development Marketing 218

How To Buy Saas

APRIL 15, 2024

Will you be prepared for the SaaS AI revolution? More than 70% of SaaS companies are increasing their spending on AI, according to studies. Therefore, it’s not a matter of whether AI will revolutionize your sector; rather, it’s a matter of how you’ll use AI to reinforce your own SaaS product.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

SaaStr

OCTOBER 22, 2020

Everyone talks about Product-Market Fit; it’s the holy grail of SaaS. Here’s how you find them (or lead them to finding you): Helpful content (yes, content is still king). Our blogs not only help visitors with problems they’re trying to solve, they also position us as an alternative to the status quo.

Sales Hiring 246

Sales Hiring Scale Engineering Product Marketing 246

SaaStr

SEPTEMBER 20, 2019

But I have at least learned a few things about content marketing that might help others: First, speak about something you really, really know. At this point, there are 100s of folks, if not 1000s, that can write with as much authority on SaaS as I have. Don’t outsource content to an agency that writes boring, formulaic pieces.

Content Marketing 133

Content Marketing Trends Data Marketing 133

SaaStr

FEBRUARY 19, 2021

And our early customers wanted us to do all like, ‘Can you write our blogs for us? Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing. It’s a unique way to build a unicorn SaaS business. You can very easily get wrapped up in doing all of these services.

Social Media 275

Social Media Content Marketing Enterprise Retention 275

User Pilot

APRIL 10, 2024

Create granular content. Group content into modules and categories. Personalize the knowledge base content based on user segment. A SaaS resource center should include a variety of content to cater to different needs and learning styles. Video tutorials : Users retain a significant amount of video content.

Software Review 80

Software Review AI Search SaaS Technical Review 80

User Pilot

FEBRUARY 25, 2024

Similarly, generative AI applications are helping speed up UX writing and enhance data analytics. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Here are the top trends to watch out for.

SaaS Payments 93

SaaS Payments Trends Payment Solutions Payment Methods 93

Buffer Resources

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. I’ve never used a content calendar or automation tool (although some of them can be useful). What’s the true ROI?

Sales Recruiting 125

Sales Recruiting Sales Hiring Scale Social Media 125

SaaStr

DECEMBER 12, 2023

What you need to do instead is leverage more content and intent data. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. You want to make sure when reaching out that the content (the questions and conversations the salesperson is having) is relevant to the person you’re talking to.

Point of Sale 265

Point of Sale Forecasting Technical Review SMB 265

Neil Patel

AUGUST 6, 2021

Now let’s look at seven ways e-commerce stores and SaaS tools can effectively leverage them. You need to understand your target audience to write about your product features effectively. If you have buyer personas, make sure to refer to them while writing. Writing about benefits requires a bit more effort and creativity.

Software Review 142

Software Review Technical Review Branding Social Media 142

SaaStr

APRIL 12, 2023

Generative AI has taken the world by storm, and VCs and SaaS founders are looking at new opportunities it can bring. These applications learn and generate content, work, and emulate actions for many tasks. Company Approach Examples Content Creation: Helps users create content. Sign up for free. GPT, Llama).

Generative AI 201

Generative AI AI Machine Learning Artificial Intelligence 201

SaaStock

JANUARY 29, 2019

Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today. How did HubSpot optimize content to fit Google’s new algorithms.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

Intercom, Inc.

JUNE 1, 2018

The most important tasks for any early stage startup are to write code and talk to users. About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Absolutely not.

Startup 201

Startup Strategy Marketing Social Media 201

Buffer Resources

FEBRUARY 22, 2024

Curate a list of people you want to connect with Knowing who you’re DMing is as important as what you say in your initial message. “When it comes to building your network or finding clients, you need to be intentional about who you’re following,” says freelance Content Marketing Manager Rosemary Egbo.

Social Media 102

Social Media Underperforming Technical Team Engagement B2B 102

SaaStr

APRIL 25, 2019

Content marketing almost always works. Write about your Unique Value Proposition. So write 10 blogs posts about how your product truly changes the game. Viral coefficients are often low in SaaS, but that just means it takes longer. The post What are some things you can do early on to make scaling SaaS easier?

Scale 204

Scale Sales Hiring Scaling SaaS 204

User Pilot

DECEMBER 22, 2023

How do you write a UX microcopy that helps users accomplish their objectives and drives conversions? When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding. When writing microcopy for UI, prioritize clarity over creativity.

AI 95

AI Scale User Experience Onboarding 95

Kraftblick

JULY 5, 2023

Through our own experience, we know that building a content production process can be extremely challenging and it often does not work right on the first attempt. Our Trello board has already been altered several times as we are striving to optimize our content production. However, this is only one of challenges we had to solve.

Software Review 52

Software Review Software Content Marketing Engineering 52

User Pilot

APRIL 6, 2023

In the past few months, SaaS companies have been struggling with budgetary and staffing constraints caused by the broader economic uncertainty in the tech industry. As a result, efficiency has become a key priority for any SaaS company. However, AI tools also come with their own caveats. Why are AI and automation important?

AI 91

AI Customer Success ChatGPT Management 91

SaaStr

MAY 27, 2021

Although, in consultations with founders of many of these SaaS companies, I’m often caught by surprise to learn that they’ve made upward of a dozen hires, but zero are for customer-facing roles. A recent post by SaaStr Founder Jason Lemkin got me thinking more about this common blind spot for the founders of SaaS startups.

Sales Hiring 180

Sales Hiring Scale Venture Capital Sales 180

Buffer Resources

JULY 11, 2023

Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. This is why I  launched a blog as my content headquarters. A website is where content should be hosted, and social media channels are where they’re distributed. Million impressions.

Payments 66

Payments Social Media Systems Review AI Search 66

User Pilot

MAY 31, 2023

By leveraging AI-powered solutions, SaaS companies can unlock a myriad of opportunities to enhance customer satisfaction, engagement , and overall user experience. In this article we’ll look at 10 ways to leverage AI in SaaS, specifically focusing on how it can revolutionize business processes and improve the customer experience.

Artificial Intelligence 77

Artificial Intelligence AI Machine Learning SaaS 77

Baremetrics

JULY 24, 2021

But don’t let those numbers hold you back from investing in cold email for your SaaS. Table of Contents. Table of Contents. And you’ll be sure to acquire more customers for your SaaS. Now, knowing what to write here gets easier once you’ve been in the industry for a while. response rate. Try it out now for free.

SaaS 98

SaaS Consulting Social Media Healthcare 98

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how.

Acquisition 98

Acquisition Strategy Social Media Underperforming Technical Team 98

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. Editor’s tip: Having trouble writing copy that speaks to your visitors?

B2C 144

B2C AI B2B Benchmarks 144

SaaStr

NOVEMBER 16, 2022

Audience Member 1: I follow your tweets and your content and I really love all the materials you guys put out there. All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. He had come from a failed SaaS company and was mid-pack at best. Transcript.

Sales Hiring 242

Sales Hiring VP of Engineering Payment Methods Scale 242

User Pilot

FEBRUARY 2, 2023

The digital world is full of content. In many cases, content is the first touchpoint of your customer journey – your prospects’ first interaction with your product. Therefore, it’s crucial that your content speaks to them. What content should you test? Everything. From website copy to in-app messages.

Software Review 86

Software Review User Experience Churn Social Media 86