SaaStr

FEBRUARY 9, 2024

It is often the first point of interaction between potential customers and your company. Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service. They had two salespeople and one customer success person. How does GC define PLG?

Scale 252

Scale Sales Hiring Sales Marketing 252

User Pilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Software Review 103

Software Review AI Search SaaS Technical Review 103

SaaStr

APRIL 9, 2024

The Top 3 AI Buckets About 70% of what we see today falls into three categories. Digital labor Customer experience App dev and IT ops If you think about customer experience today, it’s about how to automate a lot of those front-end interactions with different organizations.

AI 215

AI Outsourcing Services Outsourced Development Government 215

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

FastSpring

AUGUST 30, 2018

After months of planning, strategizing, and hard work—we are thrilled to announce our new and improved blog is live on the Fastspring site. When we started this project, we had a lot of big ideas for improving the look and feel of the blog. The updates to the Fastspring blog are broken down into two categories: Design.

Entertainment 60

Entertainment Education User Experience Trends 60

SaaStr

JUNE 7, 2023

In an eye-opening workshop, WorkRamp CEO Ted Blosser shares how to overcome setbacks, trust your customers, and defy traditional wisdom to carve out a path to growth. Customer Impact : A much better PMF for SMB & Mid-Market customers. “You Customer Impact : Customers are much happier with their post-sales experience.

Scale 192

Scale Scaling SMB Marketing 192

Totango

JANUARY 3, 2024

As we kick off 2024, it’s time to reflect on the past year and look forward to what the future holds for customer success. It’s been an exciting journey, marked by significant milestones and a ceaseless effort to support our customers in achieving their goals.

Software Review 111

Software Review Scale Customer Success Innovation 111

SaaStr

DECEMBER 18, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Coupa, Marketo, And the Great Coming Rebound in SaaS. 4 Recent, Very Bad, Truly Terrible Customer Success Experiences. SaaStr 614: CRO Confidential Presents: Gong SVP of Sales Jameson Yung on Creating a Category.

Scale 139

Scale Venture Capital SMB Forecasting 139

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Check out this post to see if you’re inadvertently sending subliminal negativity to your customers.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

Totango

DECEMBER 20, 2023

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. These accolades highlight our product’s user-friendly nature and our team’s relentless efforts to ensure a smooth setup process for our customers.

Software Review 108

Software Review Technical Review User Experience Enterprise 108

User Pilot

MARCH 27, 2024

TL;DR Secondary navigation refers to UI elements that guide users to additional information that may not be of primary importance but is still necessary for a comprehensive user experience. HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure.

User Experience 105

User Experience Pricing Engagement Mobile 105

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. They don’t have the bandwidth to support five sub-partners in their category. Look at the most important categories that surround your category.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

MARCH 14, 2024

Native integrations are key to customer acquisition and retention in the SaaS space, but not what makes your product special so we believe these integrations should and will be built utilizing tools, not writing custom code. What’s your sweet spot for investing — check size, stage, type of deal? Lucy holds an A.B.

Scale 187

Scale B2B Investment Acquisition 187

Totango

NOVEMBER 15, 2023

Totango’s customer success software drives cross-functional enterprise teams toward enhanced productivity, retention, and growth. The best of customer success At Totango, we know just how important it is for customers to receive not only a high-quality product but one that has been thoroughly vetted by their peers.

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

SaaStr

FEBRUARY 10, 2023

75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button or issue the RFP: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research. Well before they even talk to a sales rep.

Enterprise 242

Enterprise Software Pricing Branding 242

SaaStr

JANUARY 9, 2023

ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five years. Flip the script by proactively tracking customer’s journey, segmenting them into different categories with a tailored message for each category. Now, it’s different. ClickUp did the same.

Social Media 196

Social Media B2C Marketing B2B 196

SaaStr

AUGUST 30, 2023

If that matches who you are as a customer and you fit that slice or segment of the market, that’s very valuable. Instead of trying to use a clunky, forms-based search box, you can now have a conversation with Monty to discover the best app, even if you don’t know the best category (there are over 2,000 on G2). Let’s look at an example.

AI Search 188

AI Search AI ChatGPT Software Review 188

SaaStr

NOVEMBER 13, 2020

SaaS passed media as their #2 customer category. We all know SaaS got big, but I didn’t realize it had become their #2 category, passing media. It’s also interesting because the #1 category is e-commerce (and always has been), as the ROI is very clear in most cases — more conversions.

Scale 305

Scale Enterprise Development Revenue 305

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. The three key themes that emerged from G2’s data are: The value of community experience . The value of community experience . 71% said that stakeholders are added regularly .

Software Review 187

Software Review Software Azure Cloud 187

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. Jameson leads most of Gong’s customer life cycle and shares what worked and what didn’t for this fast-growing company. Because they won’t. .

Sales Hiring 210

Sales Hiring Sales Compensation Branding 210

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. Why share this timeline?

Scale 222

Scale Scaling Startup Sales Hiring 222

SaaStr

JANUARY 3, 2024

“If you have customers in your pipeline that you’re trying to close eventually procurement or someone is going to hold you up at some point if you don’t have a SOC-2 or ISO 27001. whereas ISO 27001 is a lot more common if you have customers in Europe, Australia, and other territories.

AI 148

AI SMB compliance Sales Hiring 148

Totango

NOVEMBER 8, 2023

Enterprise businesses can now use their critical product usage data from Pendo and Mixpanel in their Totango experience to design optimal customer journeys, improving product adoption and customer retention. Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds.

Data 91

Data Finance Enterprise Interviewing 91

SaaStr

MARCH 2, 2022

Only a few tools could understand new users early within a customer base. . Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Category creation takes persistence and patience. It is vital to understand why you are launching a category creation initiative.

Outsourcing Services 196

Outsourcing Services Scale Outsourced Development Marketing 196

User Pilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

AI Search 105

AI Search Software Review SaaS AI 105

SaaStr

DECEMBER 3, 2023

MadKudu : MK does firmographic lead scoring, placing accounts into buckets based on whether or not they fit our various ICP categories. Jack Moberger is Director of Enablement at Algolia, where he leads all training and enablement tooling for the folks interacting with their prospects & customers.

Consulting 185

Consulting Enterprise Sales Engagement 185

SaaStr

AUGUST 22, 2021

“How to Serve Multiple Customer Segments at the Same Time with Square’s Global Head of Sales” Square is a $120B market cap giant now serving businesses tiny, small, medium and even a few large. The challenges, what you’ll experience, which trade-offs to make, and more. #10. Let’s dig right in: #1.

Scale 269

Scale Cloud Enterprise Startup 269

SaaStr

APRIL 25, 2021

But when you leave your customers out of the equation, your best efforts may not be enough to truly serve your user base. Beth Toland, the Head of Experience Research at Asana, shares her tips for making your roadmap inclusive of customer needs and ways to use insights to improve your product development.

Development 167

Development Innovation Company Culture Consulting 167

SaaStr

MAY 28, 2021

And it turns out, at least in my experience, the characteristics of Successful and Very Successful SaaS companies are actually quite different. To be a Successful SaaS Company — which is very hard today, because there are 10,000+ SaaS start-ups everywhere in every category — you need: A very, very committed CEO and co-founders.

SaaS 314

SaaS Market Segmentation Product Marketing Marketing 314

SaaStr

NOVEMBER 25, 2023

Everyone should understand why they are in that category and what the high-performers are doing that the low-performer isn’t doing. If someone is working hard but isn’t working out, invest in them and see if you can get them into the high-performing category. Where are your employees mapped to that customer funnel?

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit.

Scale 236

Scale Sales Hiring Marketplace as a Service B2B 236

SaaStr

NOVEMBER 12, 2022

One experience that confuses a lot of founders is when it really starts to take off — I mean, when it’s really now clearly good — and they still get “No”s from VCs. Too Many Tech and/or Insider-ish Customers Risk. Many VCs don’t count other YC companies as totally bonafide customers.

Scale 338

Scale Sales Recruiting Machine Learning Artificial Intelligence 338

SaaStr

APRIL 15, 2022

Join these incredible companies to experience all the value of SaaStr! ActiveCampaign ‘s category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers.

Travel 189

Travel compliance Finance Engagement 189

Totango

SEPTEMBER 22, 2023

we’re accelerating the motion to customer success-led growth by introducing two new partnerships and nine technology integrations into the Totango software and ecosystem. And, that growth comes from consistently and quickly delivering customer value. Announced during our flagship event, Totango Live!

Enterprise 113

Enterprise Revenue Scale Innovation 113

SaaStr

MAY 29, 2019

We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Stripe’s software allows its customers to make and receive payments by providing the technical, fraud prevention and banking infrastructure to operate online payment systems.

Payment Methods 220

Payment Methods Payment Solutions Payment Services Banking 220