SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest.

Scale 216

Scale Sales Hiring Strategy Marketing 216

Sales Hacker

SEPTEMBER 22, 2023

Subscribe for free to receive new posts and support my work. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Set the right product limitations for your free account. Include a full-feature free trial. Anyway, let’s get into it.

Enterprise 87

Enterprise Scale Generative AI SMB 87

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. TL;DR The free trial conversion rate is the percentage of users that upgrade from a free trial to a paid account.

Strategy 98

Strategy SaaS Payments Payment Solutions Payment Methods 98

SaaStr

APRIL 11, 2020

Or SaaS customers. Happy users, even free users, are your brand ambassadors. To do a free trial. But a lot of SaaS vendors are seeing discovery calls are way up. We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. Or esports. Grow sign-ups.

Revenue 301

Revenue Healthcare B2B Branding 301

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? A SaaS conversion rate normally ranges between 1% and 10%. Restricting the features available or setting usage limits in the free plan gives users an incentive to upgrade. Free trials or reverse trials are one way of showcasing the premium features.

SaaS 98

SaaS Onboarding Benchmarks B2B 98

SaaStr

MAY 21, 2020

It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is. I don’t have a perfect metric, but after working on this with a dozen+ SaaS companies recently, I have a simple heuristic: 90% or more of your customers need to activate in the shortest practical time.

Churn 270

Churn B2C Metrics B2B 270

User Pilot

APRIL 10, 2023

Could freemium work for your SaaS business? TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. The free product is not fully functional though.

Strategy 96

Strategy SaaS Onboarding Marketplace as a Service 96

SaaStr

AUGUST 18, 2019

I am a big believe in Free editions — when they work. At EchoSign, we launched not only with a Free edition, but we launched 100% Free. It really wasn’t for a B2B product. Just having a “Free” version doesn’t get millions of folks to use your product. At least, not at first.

Compensation 196

Compensation Branding B2B Onboarding 196

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. Within the B2B company space, the industry average conversion rate ranges from 14% to 25%.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. What is a conversion funnel?

SaaS 93

SaaS Sales Funnel Customer Lifetime Value Acquisition 93

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Which growth strategy is right for your SaaS product?

Strategy 105

Strategy Marketing Social Media AI Search 105

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. With Baremetrics Trial Insights , you can track new trials and active trials. Check our own Baremetrics free trial here and start keeping track of your trial metrics.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Let’s dive right in!

Scale 106

Scale Sales Software Review Retention 106

Subscription Flow

NOVEMBER 17, 2023

Now more than ever, it is crucial for businesses to invest in SaaS customer journey in this era of the complete overhaul of the digital world. What is SaaS customer journey? You can improve every facet of your SaaS business with an accurate mapping of the customer journey. Naturally, though, it is never sufficient.

SaaS Payments 52

SaaS Payments SaaS Payments Payment Services 52

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. SaaS go-to-market plans can be used in several use cases.

Strategy 97

Strategy Marketing SaaS Customer Lifetime Value 97

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date. “The The state of software buying has changed.

Software Review 231

Software Review SMB Enterprise Software 231

ProfitWell

MAY 27, 2020

Plus, a SaaS company we've long-term admired grows its software to $50M in ARR, fully remotely. and just about everyone in SaaS now integrates with Zapier. It’s worth the ten-minute read-through and, in true SaaS Marketer fashion, is one giant knowledge drop that keeps you engaged from the get-go. Flying free.

Software Review 98

Software Review B2B Trends SaaS 98

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

Practical Advice on SaaS marketing

DECEMBER 5, 2015

With 150,000+ people jamming into Dreamforce earlier this year, I think it’s fair to say that this "SaaS thing" is for real. Customers are definitely getting smarter about how to use software-as-a-service (SaaS) solutions, and vendors are getting smarter about how to build and sell them. Bur not for all of them.

Marketing 124

Marketing SaaS Social Media Business Model 124

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. A customer engagement strategy is an action plan for promoting active client use of your SaaS product.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

CustomerSuccessBox

MARCH 15, 2022

So you give them a free bite of fruit before they choose whether or not to buy. So, read further on how to boost your free trial to paid conversion rate. Use this analogy to explain your SaaS business model. For SaaS organizations, the purpose of a free trial is to obtain a customer.

Customer Success 52

Customer Success Payment Solutions Scale Payment Features 52

Baremetrics

MARCH 15, 2021

Chargify directly handles billing and invoicing of your customers, with a focus on B2B SaaS transactions. Get your free Baremetrics trial today, and see the benefit of working with a business metrics tool! Get your free Baremetrics trial today, and see the benefit of working with a business metrics tool!

Payment Features 59

Payment Features Payments Payment Services SaaS Payments 59

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. So SaaS affiliate marketing partners have a huge audience to convince and convert. 5) Everyone minds his own business.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

SaaStr

MAY 25, 2020

“Short video overview of the product and a free trial without a credit card” — Muthu Kumar, CEO Eventzilla. “In SaaS, there’s an easy TOP to this list: Transparent pricing and the ability to sign up paying monthly with no commitmen t. B2B environment. “Simplicity. .”

Sales Hiring 335

Sales Hiring Sales Outsourced Development Technical Review 335

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Baremetrics

JULY 8, 2021

Right away, its analytics tools made it easy to calculate key SaaS metrics and segment customers based on customizable attributes. SaaS companies like SalesForce, Xfinity, Accenture and more rely on MetricFire to visualize their data in real-time and stay on top of their systems. Solution: They signed up for Baremetrics.

Payment Services 105

Payment Services Payment Solutions Payments SaaS Payments 105

FastSpring

AUGUST 15, 2019

Is your SaaS company dragging its heels on launching a retargeting campaign? Once SaaS companies figure out how to harness retargeting as a marketing tool, it can be one of the most successful ways to nurture and convert prospects into paying customers. Want to build your own SaaS retargeting machine?

Sales Funnel 63

Sales Funnel SaaS Social Media B2B 63

User Pilot

MAY 30, 2023

You can start by collecting data on your existing users through: Product usage data User surveys (such as churn surveys , end-of-trial surveys, CSAT surveys , etc.) Free user persona template from Userpilot. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

OPEXEngine

JUNE 8, 2021

But in the world of enterprise SaaS, it’s not accurate. In the unique world of enterprise SaaS, where the buyers are sophisticated, the sales cycle is interminable and the product is invisible, sales teams face a number of unique challenges. Enterprise SaaS, by definition, is also complex. Not even close.

Enterprise 52

Enterprise Underperforming Technical Team SaaS Sales 52

SaaSOptics

MARCH 10, 2022

Spreadsheets quickly become unwieldy for a scaling SaaS company; SaaSOptics is the financial reporting tool you’ll never outgrow. We even wrote an entire blog about it here. Sign up for a free demo here. Stripe is a great configurable billing tool for SaaS companies. Invoicing and ePay Tools. SaaSOptics Integrations.

Payment Services 87

Payment Services SaaS Payments Payments Payment Solutions 87

Hull

OCTOBER 10, 2019

Hull and GrowthMentor bring you Mentor Musings , a collection of insights, tactics, ideas, and musings about B2B growth strategies from the experts themselves. If you're in the SaaS space and have a free trial or freemium model, removing the email activation step is one of the easiest ways to boost your MRR by 10-20%.

B2B 68

B2B Technology Strategy SaaS 68

ProfitWell

APRIL 10, 2019

To answer the question, we studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers. **We We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe separately below *.

B2C 92

B2C Retention Acquisition Subscription 92

Hull

SEPTEMBER 1, 2020

This guest blog post was written by Aazar Shad, Head of Growth at Userpilot. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. How to activate your trial users on Facebook. How to segment your SaaS customer base.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

OpenView Labs

FEBRUARY 2, 2021

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. What’s more is that despite falling nearly 50% from an all-time high in March, SaaS company valuations have rallied. More SaaS companies will adopt product-led growth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58