Unbounce

DECEMBER 16, 2021

Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. Style guides, landing page templates, and consistent audience targeting will help you keep your brand consistent throughout your work. Brand awareness landing pages are often a customer’s first look at your brand.

Branding 124

Branding Social Media Marketing Strategy 124

Sales Hacker

JANUARY 13, 2020

All of this means that calling someone with scant info is as outdated as hand-writing a paper letter to a prospect. Those white papers, use cases, video demos, and buyer testimonies need to attract searches. The Rise Of Self-selling. A new focus on inbound marketing. The Blind Date.

Wireless 72

Wireless Sales Technical Review B2B 72

Totango

MARCH 8, 2022

Here’s our guide to the top customer success communities in 2022 and what they have to offer. The Totango online community includes our blog and other resources such as white papers, reports, on-demand webinars, and a learning hub to help you get the most out of our CS platform.

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. Guiding customers through onboarding. White papers. FAQ guides. Onboarding transitions a new customer to an active user of your product by guiding them through the steps they need to start using your software. Delivering customer support. Blog content.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

OpenView Labs

JUNE 3, 2021

For example: Product managers are responsible for requirements, while product marketers deliver data sheets, white papers, web content, etc.). And finally, particularly in smaller companies, product marketing often creates data sheets, white papers, copy, and other collateral. Header photo by fauxels from Pexels.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

Neil Patel

DECEMBER 1, 2021

To be clear, you shouldn’t focus only on blog posts and white papers. You might think that just because we’ve been talking about blog posts and white paper, that there’s no room for other kinds of content on your site. When you have free content that people enjoy, you’re able to bring in traffic with your content.

Healthcare 107

Healthcare User Experience Engineering Content Marketing 107

Teamgate

MAY 19, 2020

Here is a guide on digital marketing techniques that incorporate timeless marketing strategies. Provide an easy-to-follow guide on how to make a purchase, share your content or any other conversion goal you may have. Understand the needs of your audience at every stage of the sales cycle to guide you in creating relevant content.

Strategy 98

Strategy Marketing Social Media Banking 98

Neil Patel

JULY 29, 2021

Picture someone on your site reading your perfectly crafted blog post about the latest trends in European cooking when a pop-up appears offering a printable “Be a Better Cook” guide. That generic printed piece of paper is going to make them a better cook? No, thank you. Same thing, right? Unsubscribe. Lead Magnets Conclusion.

Software Review 145

Software Review Technical Review Trends Interviewing 145

Practical Advice on SaaS marketing

OCTOBER 8, 2016

I often do this in the form of a “Value Proposition and Messages Guide.” (See See " To deliver a consistent message, you need a script. ") This is something that you can cut and paste from liberally as they prepare websites, email, white papers, or any other marketing material.

Social Media 100

Social Media Engineering Development Marketing 100

Neil Patel

DECEMBER 8, 2021

Use the goals of your FAQ pages, including all the reasons provided above, to guide your strategy. If there are deeper details they can explore in another format, such as a blog post, white paper , or video, be sure to send them there using CTAs to “related content.” 7 Tips for Effective FAQ Pages.

Systems Review 129

Systems Review Branding Engagement Customer Support 129

Neil Patel

MARCH 5, 2021

For example, “white paper A download” or “free trial subscription.” Analyze your user testing results : This user feedback should help guide your design of the page in question. If you’re new to A/B testing, check out our A/B testing guide. You can use a Goal Template, Smart Goal, or create your own. Run A Mom Test.

Pricing 140

Pricing Data Metrics Subscription 140

CustomerSuccessBox

JUNE 21, 2022

You can do this by giving demo videos or in-product training guides. Webinars, blogs, white papers, e-books, etc., Suggested Read : The Ultimate Guide to Customer Onboarding. If you feel that the customer onboarding process is not moving forward as planned, probably then it’s time to focus on educating the customer.

Scale 52

Scale Onboarding Scaling Strategy 52

FastSpring

DECEMBER 18, 2020

We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

Sales Hacker

SEPTEMBER 24, 2022

Related: Step By Step Guide to Creating Your Ideal Customer Profile. For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Create and share product demos, how-to guides, and other types of content showing your product in action. Guided tutorials.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Baremetrics

OCTOBER 12, 2021

Gated content assets often include: White papers E-books Guides Reports Courses Worksheets Online tools Monitor Essential Business Metrics Get deep insights into MRR, churn, LTV and more to grow your business. This tactic also qualifies the lead as they fill in all the form fields to download the resource. Try Baremetrics Free.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Sales Hacker

FEBRUARY 6, 2019

Educational white paper (e.g. Implementation guide. Check out our guide “Clone your Closers: Your 2019 Sales Enablement Playbook for Consistency Selling”. Some key content you’ll want to create to support the sale process include: Discovery call script. Company overview with case studies. why do this now). Best practices.

Sales 81

Sales Management compliance Sales Enablement 81

Intercom, Inc.

SEPTEMBER 9, 2022

or “what would Walter White look like if he were in Animal Crossing?”. If you look at arxiv, where people put their machine learning papers, there’s a torrent of new stuff every day. You want to guide that search. Or they write stuff in the papers saying, “this is what a produces in one run on a standard prompt.”

Artificial Intelligence 249

Artificial Intelligence Machine Learning AI Search AI 249

BetterCloud

DECEMBER 5, 2018

In 2017, Gartner included BetterCloud in their first-ever “Market Guide for Cloud Office Management Tools” report. Last week Gartner published the 2018 edition, now renamed “Market Guide for SaaS Management Platforms” (SMPs). . These areas represent the most acute pain that will justify an investment.

Merchant Services 45

Merchant Services Management Marketing SaaS 45

Neil Patel

JANUARY 23, 2021

In this article, I’ll give you a comprehensive step-by-step guide to help you launch your first online store, making sure you avoid making common and not-so-common mistakes and get your site up and running ASAP. For instance, you can have thick paper notebooks or reinforced steel for bottles. How do I create an online store?

Payment Methods 132

Payment Methods Payments Marketplace as a Service Payment Services 132

FastSpring

DECEMBER 14, 2018

Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that This is your opportunity to educate searchers; show them you’re more interested in helping them become successful than getting their money. Provide quality, educational content instead of overt advertisements.

Payment Solutions 63

Payment Solutions Payment Methods Scale Software 63

Sales Hacker

OCTOBER 22, 2018

In sports, a playbook charts out potential in-game scenarios, containing your team’s strategies and guiding your path from where you are in the “game” to where you want to to end up. If your company has several product offerings, consider building out a selling guide for each one where the buying process drastically differs.

Sales Hiring 98

Sales Hiring Sales Sales Enablement Underperforming Technical Team 98

Sales Hacker

APRIL 9, 2020

The content categories that we defined in the discovery and strategic planning phase serve as a guide for this stage of the content strategy. white papers) and reformatted it into a variety of social posts on LinkedIn and other company pages. How do you repurpose content? We took Evolved Media’s long-form content (e.g.,

Engagement 79

Engagement Social Media Leadership Technical Review 79

Sales Hacker

SEPTEMBER 25, 2020

Consider attaching a relevant article or white paper, but it has to be more than ‘circling back on my last message’. Use data to guide your iteration through A/B testing. In the same Sales Hacker podcast , Jeff Winters mentions, “No lazy bumps.” If you’re following up with a prospect, get creative and add value.

Sales 68

Sales AI Trends Strategy 68

Intercom, Inc.

JUNE 26, 2019

If you put this down on paper (your introduction, 3 points and conclusion), you will see your idea taking the shape of a traditional story arc. Google Slides template, bear these basic rules in mind so as to help you focus on what really matters: My number one tip for slides is no white backgrounds. Are you speaking at a conference?

Education 215

Education Scaling Engineering Customer Support 215

Sales Hacker

MAY 6, 2019

Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? Distribution of old is, I have a white paper, it appeals to this audience which is maybe a vertical or maybe a persona or maybe the entire segment of mid market financial services. Alon Waks : Correct.

Scale 63

Scale Strategy Sales Hiring Consulting 63

OpenView Labs

MARCH 10, 2019

These engagements are meant to educate and guide them through our product so they can find and solve their personal pain points. Compare that to the reply rate of other email outreaches following an inbound activity, such as downloading a white paper or attending a webinar, and you’re looking at a 6x increase.

Scale 62

Scale Strategy Engagement Education 62

OPEXEngine

JUNE 8, 2021

Use a self-guided questionnaire to screen leads—and protect your most valuable asset—your time. When your lead qualification process or lead scoring process is too simplistic, you waste a lot of time, money, and energy chasing low-quality prospects. Challenge 6: Leads Get Lost During the Sales Cycle Through Poor Follow Up.

Enterprise 52

Enterprise Underperforming Technical Team SaaS Sales 52

Unbounce

MAY 15, 2019

Engaging with motivated buyers like me through conversational marketing or guided selling gives us more control of our own journey so we can become customers faster, without the roadblocks associated with filling out forms. As your future customer, I don’t want you to “capture” my info to call, text, or email me. It’s invasive and backward.

Advertising 112

Advertising Technical Review Branding Marketing 112

Sales Hacker

DECEMBER 7, 2018

RELATED: Sales Hacker’s Massive Guide on B2B Sales Prospecting. Downloaded a white paper discussing a key value proposition you offer. As we stated in the beginning, this guide goes hand-in-hand with our B2B Inbound Marketing Playbook , a great read for CMOs and CROs. Sales Operations Tools: Outreach , Drift.

Sales Hiring 74

Sales Hiring B2B Sales Systems Review 74

The Marketing & Growth Hacking Publication

APRIL 26, 2019

In order to guide you through some of the most important steps, let’s look at the outdoor gear company Patagonia. This means looking at studies, research polls, and the white papers from your competitors. Crafting a successful modern brand identity is a process filled with trial and error.

Branding 40

Branding Social Media Growth Hacking Market Research 40

Teamgate

JUNE 18, 2019

Lisa, you might find this [white-paper/video/report] useful. Subject lines can also come under a variety of diverse topics – urgent, personal, listicles, how-to guides, trending, and many more – but the basic principles remain the same. (A good tip is to check your own spam folder and see what’s lurking in there).

Sales 45

Sales Communication Management Mobile 45

Upscope

JANUARY 4, 2021

It can include the trouble shooting instructions, how-to guides, FAQs, overviews and more. A seller can help these buyers by creating a guide giving them an overview of the industry, the product, how to compare products and make decisions. Guides can come in the form of blog posts, white papers, comparison sheets and more.

Software Review 52

Software Review Systems Review Technical Review Scale 52

Unbounce

JULY 2, 2019

You can start with basic guides and 101-themed posts, and slowly build up their knowledge to more specific topics. Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Kellblog

MAY 27, 2022

If your product is technical and requires an in-depth explanation, then you should include links to your seminal white paper [2], an 8-12 page, high-quality paper that tells your story to your ideal technical buyer. And if you need a seminal white paper, add that one to the list as well. # # #. So here goes.

AI Search 122

AI Search Technical Review Forecasting Software Review 122

Backlinkfy

SEPTEMBER 4, 2019

A surfeit of micro-blogged recommendations or enthusiastic social posts might be sufficient to engage some prospects, while others might want to see a white paper. Step Five: Choose Your Channels The fifth step will in some sense be guided by decisions you’ve already made.

Strategy 45

Strategy Construction Branding Communication 45

Sales Hacker

JULY 27, 2020

It’s just a guide on how to do it. Just don’t oversell your solution or prospects won’t believe you (see Part III of this guide). Let’s talk about the high-leverage part of this guide now — automating your cold emails. “Slashes” over “cuts.”. Obliterates” over “removes.”. You get the point. One email, one offer.

Scale 95

Scale Subscription Payment Features Sales 95

SmartKarrot

DECEMBER 2, 2020

She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. With her career spanning over 25 years, she has helped mentor and guide other professionals in the space and supported them in advancing their careers. Sue Nabeth Moore, Customer Success Leader.

Customer Success 17

Customer Success Leadership Retention Communication 17