Intercom, Inc.

JULY 22, 2019

Done well, help content – best practice docs and clear how-tos – acts as an extension of your product. These articles empower customers to get started with new features and see the value in them, all on their own. So how can you get ahead of this inevitable flood of simple, repetitive questions? Here’s a hint: with help content.

Customer Support 177

Customer Support Machine Learning Artificial Intelligence Engineering 177

Neil Patel

JANUARY 13, 2021

Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. You can either use new, saved, or older posts to deliver helpful how-tos on almost any topic.

Travel 135

Travel Social Media Branding Mobile 135

FastSpring

AUGUST 30, 2018

However, we decided to focus our efforts on making sure the FastSpring blog is a go-to resource for the latest ecommerce news, trends, and how-tos to help digital businesses around the world succeed. Our goal is to provide high-quality content in a pleasing experience that will delight readers from all over the world.

Entertainment 60

Entertainment Education User Experience Trends 60

Tom Tunguz

FEBRUARY 16, 2015

Content Types: Great content marketing strategy should leverage all of the available tools to maximize success. For example, in a blog writers should vary interviews, lists, how-tos, personal interest stories. First, teams should vary content types. Content marketing doesn’t stop at blogging and social media.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

Sales Hacker

JULY 7, 2021

Again, use your personas to create content that is helpful for all of your key decision-makers. Remember you need to deliver educational content, technical how-tos, and social proof, respectively. Create content and resources for awareness, consideration, and decision stages.

Sales Funnel 109

Sales Funnel B2B Leadership Subscription 109

OpenView Labs

FEBRUARY 11, 2021

Here’s how it works: Your terms of service (ToS) states a date after which whatever unused product the customer has purchased expires. month, and your ToS states that the billing cycle resets at the end of every month. In the short term, it inflates your gross margin as you paid for the product but bore no costs.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Unbounce

AUGUST 13, 2019

From the beginning, Taylor and her team focused on delivering value: deep-dive advice and comprehensive how-tos for executing an effective Instagram marketing strategy. With a steady stream of awesome content (plus promotion on social), Taylor grew monthly blog visitors from thirty thousand to over a million in just two years.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

ProfitWell

DECEMBER 3, 2019

Anyone trying to break through to new customers can use this smart, ambitious book.". And we have a couple go-tos here at ProfitWell too. And of course Lost & Founder by our friend Rand Fishkin of SparkToro, which is a “painfully honest guide to the startup world.”.

Software Review 52

Software Review Subscription Payment Features Benchmarks 52

Neil Patel

NOVEMBER 25, 2020

Through “Customer Journeys” you can create a series of emails to go out to target markets, depending on any number of trigger points, including interaction on your website or when connecting with your customer service or sales teams.

Scale 127

Scale Communication Social Media Payment Features 127

Neil Patel

JUNE 23, 2021

These days, it is used in almost every type of digital content, from “ 15 Marketing Tools You Need to Dominate Your Social Strategy ” to “ The Secret Behind My 1,866,913 Monthly Search Visitors.”. Clickbait content can be anything, from blogs to videos, news articles, ads, and beyond. Types of Clickbait.

Social Media 109

Social Media Trends Branding Content Marketing 109

Neil Patel

OCTOBER 14, 2020

How-tos: How-to videos directly address the “i-want-to-do” moments and often offer opportunities for showing products in action. Unboxing and haul videos: Depending on your product(s), unboxing, or haul videos, too, can work well in paid campaigns.

Sales 135

Sales Branding Entertainment Social Media 135

ProfitWell

MARCH 19, 2019

The time saving platform allows you to access all your go-tos in one sleek interface, including Google Drive and Asana, to work even faster. The Slapdash team is hard at work adding more app integrations prior to launch, but set yourself up for success by joining their waitlist. Product of the Day.

Entrepreneurship 45

Entrepreneurship Venture Capital Advertising Interviewing 45

Neil Patel

AUGUST 31, 2021

To make sure your efforts are well-received, you need to provide value first and develop positive relationships with your potential “followers.”. You can do this by sharing informative posts like How-Tos, or posting fun photos of your employees, like this post from Casper.

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

ChurnZero

JANUARY 28, 2022

On a more tactical level, make it a priority to maintain your learning resources such as knowledge bases, how-tos, FAQ’s, and hot tips. Keeping an up-to-date resource repository will save you a ton of headaches down the line and help guide your team as your business scales. Plan accordingly.

Software Review 98

Software Review Software Scale Systems Review 98

Neil Patel

APRIL 7, 2021

In its pages, Godin discusses his approach to marketing and shares tips, tricks, how-tos, and success stories. Hooked: How to Build Habit-Forming Products. Another entry by famed marketer Seth Godin, “This Is Marketing ” is made for marketers of every skill level. Also available in audio format.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

Neil Patel

JANUARY 7, 2021

If you own rights to intellectual material, it’s against Google’s terms of service for someone else to take that information and post it on their site. It’s also against the TOS for them to claim ownership of something that isn’t theirs.

Software Review 121

Software Review Strategy Data Engineering 121

Buffer Resources

DECEMBER 4, 2023

(If you already have channels connected, click Connect New Channel and then click the channel you'd like to connect.) The process is pretty straightforward, but we have an in-depth guide to connecting channels in Buffer in our help center, plus specific how-tos for each platform if you run into any problems.

Social Media 101

Social Media Technical Advisors AI Strategy 101

ProfitWell

MARCH 21, 2019

CEO Ted Farnsworth announces the ticket subscription service will go back to its roots with MoviePass Uncapped , a restriction-free tier available at the old school price of $9.95/month month for a limited time.

Social Media 45

Social Media Subscription Payment Features AI 45

InsightSquared

JANUARY 8, 2020

For successful and smooth roll-outs of any new data and technology that you bring into your business, it’s important to recognize that enablement is key to driving adoption and that it is an on-going process and not a one-and-done training session. Everyone learns differently, so think through multiple ways to deliver the message.

Sales Hiring 62

Sales Hiring Scale Technical Review Technology 62

ProfitWell

JANUARY 30, 2020

Pro tips are like a community-generated user manual of secrets, hacks, and how-tos. Similarly to Product Hunt’s launch six years ago, there’s an initial limit to the number of people that can join, as the team gathers feedback and improves. For example, did you know you can check your AirPods’ battery level on your iPhone?

Subscription 40

Subscription Payment Features Travel Metrics 40

OPEXEngine

AUGUST 18, 2020

For successful and smooth roll-outs of any new data and technology that you bring into your business, it’s important to recognize that enablement is key to driving adoption and that it is an on-going process and not a one-and-done training session. Everyone learns differently, so think through multiple ways to deliver the message.

Sales Hiring 52

Sales Hiring Scale Technical Review Technology 52

ProfitWell

JANUARY 17, 2020

So we’re grateful for the reminder, written by Know Your Team ’s Claire Lew , on the six concrete mistakes to avoid during your first month in this role. It’s great to hear the how-tos and the preachings of positivity, but in this case, what not to do is just as dire as what to do.

Sales Recruiting 41

Sales Recruiting SaaS Payments Payment Services Payment Solutions 41

OpenView Labs

MARCH 20, 2020

Below, find links to advice on everything from setting up your home workspace, to leading remotely, to balancing childcare with work—plus a bonus tutorial on a Zoom integration that’s been brightening our team meetings. Slack: Helpful How-tos for the Transition to Remote Work. Resources for Remote Workers.

Leadership 60

Leadership Communication Management Data 60

Frontegg

MARCH 11, 2021

So how do we generate sessions for non-humans and what do we need to pay attention to? This guide will provide you with most of the “how-tos” in terms of generating and securing machine-to-machine sessions using API tokens. So we understand that in order to authenticate using API tokens we need to generate them.

Traceability 83

Traceability Identity management Communication B2B 83

Sales Hacker

NOVEMBER 2, 2017

If you’re sending an email that says something like “Hey there, you’ve been trying our product for a while, it’s time to pay up,” you’re doing it wrong. Offer tips, tutorials, and how-tos to increase the usefulness of your product. Send check-ins and reminders to engage with users. Very, very wrong.

Churn 103

Churn Engagement Pricing Marketing 103

ChurnZero

JANUARY 28, 2022

On a more tactical level, make it a priority to maintain your learning resources such as knowledge bases, how-tos, FAQ’s, and hot tips. Keeping an up-to-date resource repository will save you a ton of headaches down the line and help guide your team as your business scales. Plan accordingly.

Software Review 52

Software Review Software Scale Systems Review 52

ProfitWell

APRIL 12, 2019

While the concerns surrounding Facebook's TOS are legitimate, the platform's reach is undisputed, and plenty of creators will, begrudgingly, bend to those demands. Despite an ongoing outcry from YouTubers over demonetization and biased "trending" algorithms, it is still an essential part of any content-based business.

Marketplace as a Service 45

Marketplace as a Service Merchant Services Subscription Payment Features 45

ChurnZero

SEPTEMBER 11, 2020

Stay tuned for part two of this series, which will release on September 25 and cover the how-tos of building a strong feedback culture to realize Customer Success and Product alignment.]. It can feel overly formal and stiff at first but establishing clear communication avenues and processes is where it all starts.

Customer Success 52

Customer Success Underperforming Technical Team Churn Communication 52

ChurnZero

JANUARY 15, 2021

So, if you predict that Customer Success software will soon be in your future (yes, we’re manifesting here), we’ve got you covered with our eBook on how to sell Customer Success software to the C-suite to avoid any unanticipated rebuttals or unwanted surprises when presenting your argument. Customer Success Around the Web.

Customer Success 52

Customer Success VP of Engineering Scale Trends 52

Sales Hacker

JULY 31, 2020

Three Simple Steps to Cultivate a Competitive Headspace. The following steps briefly outline a plan to rewire your brain. These how-tos are practical and grounded in principle, so you can use them in every role and aspect of your life. As the old adage goes, if it were easy, everyone would do it. Neo: Why do my eyes hurt?

Technical Review 104

Technical Review Development Team Review Underperforming Technical Team Social Media 104

SaaStr

APRIL 16, 2023

Almost exclusively the people they talk to are people who’ve already made the decision that they want to purchase, but they work at a big enough company that purchasing is not something that you can just do. Stewart : No, and I… Jason : I’ll say you have no sales team.

Scale 336

Scale Sales Hiring PayPal Development Team Review 336

Neil Patel

AUGUST 30, 2021

Informational keyword intent is used in SEO to describe the type of information the searcher is looking for. These types of searches usually consist of: How tos: These are searches that contain questions such as “how do I?” Informational Keyword Intent. Direct purchase: These involve searches with keywords like “buy this.”

Social Media 145

Social Media Software Review Engineering Pricing 145

ChurnZero

JULY 9, 2020

This dual-channel approach makes better use of the Customer Success Manager’s deep expertise and limited time (especially for scaling teams) as opposed to using the session to explain remedial how-tos and tactics. .

Retention 64

Retention Strategy Scale Sales Recruiting 64

Neil Patel

MARCH 14, 2023

For Pinterest , build around infographics and how-tos. VistaC reate notes these key examples: For Instagram , look at Instagram Reels , Instagram Stories, and carousels. For Twitter , try news, memes, and links. For LinkedIn , focus on slideshows, videos, and long-form text posts. For Facebook , try Facebook Stories and Facebook Lives.

Engagement 88

Engagement Social Media Branding Trends 88

Neil Patel

FEBRUARY 4, 2021

It didn’t take long to realize businesses wanted help in Brazil, India, Australia, and beyond. This led to the formation of a number of Neil Patel agencies in the U.S. and around the world.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

User Pilot

APRIL 23, 2021

This allows users to access self-service support without the friction of having to leave your app. A good help center will generally contain: FAQs Best practices Video guides Bug fixes Troubleshooting How-tos And more! From a user’s point of view, a help center translates into a quicker answer to their question.

Churn 52

Churn SaaS Payments Payment Solutions Social Media 52

SaaStr

MARCH 27, 2020

It was recommended to me by Karen Norman. That really changed my life. May Habib: And, then you had him on your show last week, Matt Mocharyi, The Great CEO Within.

VP of Engineering 202

VP of Engineering Sales Hiring Leadership Sales Recruiting 202