The PLG Trap : Lessons Learned from Oliver Jay, former CRO at Asana
Tom Tunguz
OCTOBER 11, 2023
These are three of the lessons that stood out to me espcially managing the transition from product to sales-led growth (PLG -> SLG). Second, the PLG -> SLG (sales-led growth) transition has two parts. But more important, the sales pitch must also change (in addition to the pricing/packaging). First, revenue is fuel.
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