Neil Patel

APRIL 2, 2021

This process is called demand generation. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation. Why is Demand Generation Important? Lead Generation.

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SaaStr

MARCH 7, 2021

Fight and create mindshare with partners that deliver you leads. We did a great session at the SaaStr Annual with CEOs and ex-SVP Partnerships at Box on just this topic: 3/ Getting on more jets when we can. Go visit more customers, prospects and partners in person. And a high close rate, and more revenue per lead.

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Part-Time VPE Sales Recruiting Sales Hiring Scale 270

SaaStr

DECEMBER 31, 2021

But my uber point here is that if you’re just getting going, or even if you are just past First Traction, and you are hoping / assuming some Magic Partner is going to lift your business dramatically and generate/create a ton of new business for you — get real. We’ll talk about all of these in the next post on the topic. >>

Acquisition 202

Acquisition Revenue SaaS Engineering 202

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice. Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library.

Market Research 142

Market Research Trends Social Media Healthcare 142

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.

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Sales Hacker

JANUARY 27, 2024

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. Check the conversion from the top-of-funnel to middle-of-funnel leads. Take note of qualitative feedback.

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Technical Review Venture Capital Generative AI Social Media 88

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Why the term funnel?

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Social Media Sales Funnel Acquisition Retention 90

Sales Hacker

APRIL 13, 2020

Virtual events offer a chance to connect, engage with leads , and turn some of these prospects into future customers. Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. How to Choose the Webinar Topic (& Position the Event).

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Social Media Technical Review B2B Travel 127

User Pilot

NOVEMBER 2, 2023

To drive customer acquisition , retention, and account expansion , marketing-led companies focus on showcasing the value of their products in their communication with existing and prospective customers. This is not the case in MLG companies, where the marketing team plays a pivotal role in generating leads.

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Strategy Marketing Social Media AI Search 97

Neil Patel

JULY 29, 2021

There’s one tactic I use above all others to generate new leads: A lead magnet. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. However, not all lead magnets are effective.

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Sales Hacker

JUNE 23, 2021

Topics and discussion channels include: Sales management. Lead generation. Topics include: AI for sales. Automating your lead generation. Sales pros spend a lot of time prospecting on LinkedIn, so think of it as taking a quick break to read through some of the platform’s sales content. Sales plans.

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Sales Technical Review Outbound Sales Team Interviewing 79

Andreessen Horowitz

NOVEMBER 16, 2023

Potentially curative approaches, like one-and-done gene therapies, have raised the prospect of last-in-class therapies. Working classes: the evolving SMA market Spinal Muscular Atrophy (SMA) is a rare genetic disease that affects roughly 10,000-25,000 people in the US and is the leading genetic cause of infant mortality.

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Sales Hacker

FEBRUARY 22, 2021

In this space, there’s an art to delicately nurturing a lead while also driving them toward closure. Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism. Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism.

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Sales Hacker

MAY 22, 2020

Today’s methodologies and processes give us a lot of different types of leads. We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. As someone who works in sales, handling all these types of leads can be overwhelming and exhausting. How to generate SALs.

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Sales Hacker

OCTOBER 19, 2020

From June 2019 to August 2020, my data science team at Outreach analyzed more than 12 million prospects. Let’s look at the numbers: After two days of prospect silence, the expected conversion rate drops 3x. Our data backs up what we always thought to be true — it’s critical to follow up with leads as soon as possible.

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Data Sales Enablement Engagement Sales 103

SaaStr

OCTOBER 1, 2019

One of the new thing and a new topic in the new book is called the four phases of building a sales team. So that’s the first area of topic. Prospectors who prospect, closers who close, inbound lead inbound SDRs or responding to website leads, hopefully you have them. Market trying to generate leads.

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Sales Hiring Scale Outsourcing Services Interviewing 131

SaaStr

NOVEMBER 8, 2018

Too Few Leads Per Reps. Or Too Many Leads. Too many reps chasing too few leads, and no one makes enough money. But also, once you have a lot of leads, if you let reps drown in leads, you won’t close as much from them as you could. More here: How to Close More Revenue Today — With The Leads You Already Have.

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Scale Sales Hiring Sales Scaling 170

Teamgate

NOVEMBER 13, 2018

Having problems with lead generation tactics? “ Our CRM software is telling us that we’re not generating the numbers of leads to match our sales forecasts ”. Our CRM software is telling us that we’re not generating the numbers of leads to match our sales forecasts ”. Sales lead generation in 19 easy stages.

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Sales Social Media Advertising Interviewing 77

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With social e-commerce generating leads through live video or influencer haul videos, you need to make video a priority to help you stand out. You’ve got a few seconds to impress a viewer, so make your intro count.

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AI Search Trends Artificial Intelligence AI 144

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. here’s what I wish I knew when I created my first lead capture page. Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . What’s a Lead Capture Page? 11 Tips to Create Better Lead Capture Pages in 2020.

Social Media 145

Social Media Advertising Branding Engineering 145

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. You pay for each engagement generated (cost per engagement).

Advertising 128

Advertising Scale Payment Solutions Social Media 128

Neil Patel

JANUARY 17, 2022

It’s getting harder than ever to connect with buyers and prospects on a personal level. Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. Segmentation can also be used to deliver personalized content, lead magnets, paid ads, etc.

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Branding Marketing AI Search Social Media 130

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. So, how do you know which keywords will lead to conversions? they’re what you type into Ubersuggest to generate ideas). Need some inspiration?

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B2B B2C Sales Funnel Systems Review 91

Natalia Luneva

JUNE 2, 2021

While the in-person events lend themselves to impromptu discussions and demos that ultimately convert at least 15% of prospects to sales, it remains to be seen with online events ”. The event helped us gain new leads that have been really responsive to our follow up nurturing campaign ”.

Scale 105

Scale SaaS compliance Education 105

Kellblog

NOVEMBER 21, 2021

We won’t drill into this large topic today, but know that I am working on a PLG post to go up soon. My answer: offering a demo as your primary CTA, whether weasel-worded (e.g., “request demo”) or not (e.g., “get demo”) is generally not a great idea. Here’s why: It leads to double qualification.

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Underperforming Technical Team Enterprise Development Marketing 129

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. But guess what? Sell the benefits, not the features.

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

Sales Hacker

APRIL 14, 2020

Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. But 7 out of 10 B2B marketers use events for lead generation. Social media and Zoom webinars can approximate events, but that can be hard to scale for lead generation. You don’t have to be an expert on the topic, per se.

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Scale B2B Social Media Sales 123

Sales Hacker

JUNE 24, 2020

There is a simple three-step mantra to generating more leads on LinkedIn (or any social media for that matter). The strategies I’ll discuss in this article were developed for LinkedIn lead generation, but if your buyers are on Twitter or Facebook, these strategies will still apply. That leads us to step three.

Social Media 90

Social Media B2B Engagement Strategy 90

Neil Patel

MARCH 11, 2021

If you sell similar products and services, people may be there to shop around, listen to speakers on the same topics, and so forth. Create packages that will give your sponsors exposure or opportunities to generate leads, and they’ll likely jump at the opportunity to partner with you. Your prospects are busy.

Social Media 111

Social Media Advertising Branding Strategy 111

FastSpring

APRIL 4, 2024

In this episode, we’re going to be talking about how you can use PLG product lead growth, and sales lead growth together to drive exponential results for your business. And I won’t give away too much of the lead here. So earlier, I described briefly product lead growth. What is product lead growth?

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Scale Sales Payment Methods Merchant Services 130

Sales Hacker

JUNE 7, 2021

Market insights: Topical themes and drivers that can open conversations. Customer business challenges/opportunities: Issues that customers face or opportunities to improve the way they do things that can motivate prospects to engage. Knowledge and flexibility to engage prospects. Market insights and topics.

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Sales Recruiting Payment Services Payment Methods Sales 107

Neil Patel

JANUARY 2, 2023

Google SVP Prabhakar Raghavan suggests that younger generations are causing this shift with their demand for visual content. Now I understand this topic has split views, but hear me out. It’s all eyes on your content when the keywords lead the users to you. YouTube: The Leading Social Network. What does that mean?

Social Media 71

Social Media Education Branding Engineering 71

Neil Patel

JUNE 9, 2021

That’s why today, I want to focus on the topic from a PPC ads perspective. In short, your PPC campaigns must help your prospects, not trick them into making a purchase, and they should also benefit your business. It will help you build strong relationships with your customers, leading you to enjoy higher retention rates.

Business 120

Business Advertising Pricing Branding 120

Incredo

NOVEMBER 21, 2019

Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. If sounds like this topic can help you generate more SaaS sales with less risk, we are starting! Depends on how you’d prefer to work.

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SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

OpenView Labs

MAY 17, 2019

In fact, the majority of B2B marketers have ranked in-person events as their top-performing demand generation tactic. No matter how outstanding your product or service is, nothing quite compares to the value and interest you can generate by looking your prospects in the eye, shaking their hands and solidifying your relationship.

Scale 62

Scale SaaS B2B Branding 62

Neil Patel

MARCH 26, 2021

According to a study from Chief Marketer, live events are the second-biggest source of B2B leads , and also generate the second-highest ROI of any sales channel. Their one-on-one presentation skills were crucial to breaking the ice with those leads. How to Develop Your Marketing Presentation Skills. Back Your Claims.

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Marketing Branding Social Media Sales Funnel 131

Sales Hacker

SEPTEMBER 18, 2020

Execution : The process of turning prospects into customers. Marketing Operations (MOPs) rose up in the wake of rising automation and omnichannel demand generation. The goal is to smooth information transfer all across your processes, particularly when the prospect is interacting with someone new. Define Your Processes.

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Technical Review Development Team Review Systems Review Engineering 121