Kellblog

AUGUST 30, 2023

This year’s session is entitled The Strategic Use and Abuse of SaaS Metrics. I’ll review the problems I’ve seen over and over again in board meetings, monthly reporting, and metrics presentations. The difference between a strategic and a tactical SaaS metrics discussion. (At

Metrics 92

Metrics SaaS Benchmarks Strategy 92

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Back in 2015, when didn’t have the data or NRR or GRR of 115 public SaaS companies. Some other key learnings included: The power of the SaaS model.

Sales Hiring 239

Sales Hiring Customer Success Scale AI 239

Clouded Judgement

NOVEMBER 10, 2023

Model providers (OpenAI, Anthropic, etc as companies start building out AI). When they started using large language models from OpenAI, the gross margin on the same product went to -100%! At the end of the day, these large language models are quite expensive! Follow along to stay up to date! yes, that’s negative 100%).

Cloud 183

Cloud Artificial Intelligence AI GCP(Google Cloud Platform) 183

SaaStr

NOVEMBER 15, 2023

The SaaS model means you can continue to iterate and make the product better for them. As you grow from nothing to $100M and beyond, you will run into a unique set of challenges at every stage. Amplitude is a digital analytics platform that started out of another failed startup with three co-founders. The core challenge?

Scale 227

Scale Innovation SaaS Scaling 227

User Pilot

OCTOBER 30, 2023

Company data is one of the most valuable assets that a SaaS business can have. As such, implementing a data maturity model to get the most out of new insights will help you act on your product analytics instead of becoming distracted by vanity metrics. What is data maturity? What factors affect data maturity?

Data 99

Data Underperforming Technical Team Government Scale 99

SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. Without it, you don’t have a business. What do these look like from an early-stage standpoint?

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

SaaStr

MARCH 22, 2023

You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one.

Scale 189

Scale Scaling AWS Sales Hiring 189

Clouded Judgement

MARCH 3, 2023

Consumption Thoughts We’re really learning a lot about consumption models, and how they fare in a down market. But ultimately both hitting a similar low before re-accelerating Hypothesis B : Seat models also decelerate on a lag, but relative to consumption models don’t decelerate as much.

Cloud 141

Cloud Forecasting Subscription Payment Features 141

Kellblog

OCTOBER 10, 2023

Last month I spoke at SaaStr Annual 2023 on The Strategic Use and Abuse of SaaS Metrics (video here ). While the strategic use of metrics is key, poor tactical presentation of metrics can lead to anything from obsfucation to disaster. Don’t be a Smooth (metrics) Operator. Templates build trust.

Metrics 93

Metrics SaaS 93

Clouded Judgement

JUNE 30, 2023

Foundation models and their outputs are only as good as the data that feeds / trains them. And as we move from general purpose LLM engines (think ChatGPT) to enterprise specific engines (models trained on enterprise specific data), companies need to get their data in order. Follow along to stay up to date!

AI Search 130

AI Search AI Cloud Data 130

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Previously in SaaS, it was widely seen that anything > 1 was healthy if you were venture-backed, and anything > 1.5 is was seen as perhaps too capital-efficient. If you were well-funded, 0.7

VP of Engineering 213

VP of Engineering Scale Marketing Benchmarks 213

Clouded Judgement

MAY 26, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Early Look at May Consumption Trends This week kicked of Q1 earnings reports for companies with April quarter ends. This means we got commentary for the first time on May trends.

Cloud 141

Cloud Azure Trends Retention 141

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. The product grew more mature, with three main functions: data collection, data warehouse, and data analysis. . SaaS KPIs Suddenly Taking a Turn for the Worse. SaaS KPIs Suddenly Taking a Turn for the Worse.

Sales Hiring 257

Sales Hiring Data AWS Leadership 257

Clouded Judgement

MARCH 31, 2023

How Will AI Effect Software Business Models? Like many, I’ve been thinking about how AI and foundation models will effect the world of software. Like many, I’ve been thinking about how AI and foundation models will effect the world of software. In particular - how AI will effect software business models.

Cloud 130

Cloud Sales Hiring AI Headcount 130

SaaStr

JULY 27, 2023

The State Of The Fundraising Market Today The good news for this audience today is that SaaS is among the industries with the highest valuations. The State Of The Fundraising Market Today The good news for this audience today is that SaaS is among the industries with the highest valuations. What does this mean in numbers?

AI 177

AI Trends Banking Pricing 177

Clouded Judgement

FEBRUARY 17, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! No Landing Last week I talked about the hard landing, soft landing, and no landing outcomes. It seems like the incremental data we’ve gotten continue to increase the odds of a “no landing.” and it was 5.6%

Cloud 130

Cloud Azure Revenue Subscription 130

Clouded Judgement

JUNE 2, 2023

One of my favorite metrics to look at is net new ARR added in a quarter. Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Dispersion! This week was quite interesting, with a number of big moves after quarterly reports. Forget the outlook / guide for a minute.

Cloud 130

Cloud Trends SMB Subscription 130

SaaStr

MAY 19, 2019

Xero is one of those SaaS companies most of us have heard of and know is a big success and sort of know about, but, not really ??. But yes, the core market is mature — but at $640m+ ARR. This is a critical metric. makes for a very efficient model. New Zealand is growing 18% now, at 351,000 total subscribers.

SMB 212

SMB Customer Lifetime Value AWS Churn 212

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

JUNE 2, 2018

Market maturity. Software models are well understood. Many of the metrics that formerly were applied only to public companies are now applied to SaaS companies. Many of the metrics that formerly were applied only to public companies are now applied to SaaS companies. There are many reasons for this.

Startup 186

Startup Acquisition Pricing Metrics 186

SaaSOptics

AUGUST 4, 2022

Is profitability or growth more important to a SaaS company’s valuation in 2022? We looked at the correlation between growth and profits in public SaaS companies to find out. times more important than profitability in determining a SaaS company’s valuation. . In fact, the r 2 of this metric is currently.64.

SaaS 52

SaaS Pricing Metrics Business Model 52

Baremetrics

SEPTEMBER 30, 2021

The advanced analytics and reporting tools Baremetrics offer provide affordable, fast, and flexible means to maximize your SaaS revenue. The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue. Table of Contents. What is a pre-revenue startup? What is a pre-revenue startup?

Payments 110

Payments Revenue Startup Development Team Review 110

SaaStr

OCTOBER 20, 2020

Recently, I was talking to the CEO of a pretty successful SaaS company doing ~$3m in ARR, growing nicely, in a good space. You think engineers are cost centers, at least from a financial model perspective? A lot of mature SaaS companies use the metric of ~$2m in ARR per customer success rep. Or A Head of Product?

Sales Hiring 293

Sales Hiring Headcount Engineering Banking 293

SaaStr

JULY 7, 2023

Segment customers based on their persona, upsell potential, tenure, maturity, etc. Tactic #2: Take Your Onboarding Gifts “Outside The Box” Every SaaS company sends an onboarding gift box with branded “things” in it. “Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. The game-changing practice?

Retention 175

Retention Software Review Revenue Systems Review 175

Subscription Flow

NOVEMBER 20, 2023

Many SaaS businesses follow a subscription based model with subscription life cycles of varying periods. Thus, the success of any Software as a Service ( SaaS ) businesses greatly depends on customer retention. Learning About SaaS Renewal Subscriptions are based around subscription life cycles and they can be of various lengths.

SaaS Payments 59

SaaS Payments Customer Success Payment Services Payment Solutions 59

OpenView Labs

JANUARY 19, 2021

A few years back, we launched a tool for SaaS companies to assess their pricing maturity and get advice on how to take their pricing to the next level. Now we’ve had more than 2,200 SaaS companies participate. Pricing should evolve as your company evolves and as your product matures.

Pricing 115

Pricing SaaS Sales Hiring Scale 115

Sales Enablement, SaaS and Growth

JULY 24, 2018

I’ve been working within the software as a service (SaaS) industry for more than five years now. During this period I’ve learnt more than I ever thought possible about the SaaS business and my personal growth has accelerated with each passing year. Rules to Run Your SaaS Business By Let’s get down to it.

SaaS Payments 131

SaaS Payments Sales Hiring Payment Services Business 131

Panintelligence

FEBRUARY 7, 2024

Ask anyone in Fintech SaaS about the shifts of the last 18 months and you’ll hear stories about investment shortages, rising churn rates, and market consolidation. This presents a significant challenge to Fintech SaaS founders. Our latest Fintech SaaS series intends to find out. Gone are the days of the free-money era.

SaaS Payments 75

SaaS Payments Payments Technical Review Payment Services 75

OPEXEngine

NOVEMBER 22, 2022

“Industry-Centric” SaaS business models offer an alternative SaaS company categorization to the “Customer-Centric” SaaS model, which is defined based on the “go-to-market” strategy used by a management team. Industry-Centric SaaS Models: Overview. Horizontal SaaS Companies.

Business Model 52

Business Model SaaS Business Scale 52

Incredo

MAY 20, 2019

As a SaaS vendor, you should be familiar with how competitive the environment in this field is. SaaS needs a hand in marketing. A report commissioned by Cisco predicts that by 2019 a whopping 59% of all the cloud workloads would be attributed to SaaS activity. Software-as-a-Service as a model is taking care of it.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Business 220

Techsnyder

AUGUST 18, 2021

SAAS and the new tenets of Partner Engagement The role played by partners and the extent of their involvement in conventional business is way different in SAAS. Partners in SAAS helps vendors to Search for opportunities effectively and efficiently, support in sustaining and scaling the implementations.

Engagement 52

Engagement Scale Government SaaS 52

Baremetrics

NOVEMBER 18, 2021

10 business tips for Shopify app developers I’m going to walk you through some of the top-level ideas that can make micro-SaaS development a little bit more manageable. 10 business tips for Shopify app developers I’m going to walk you through some of the top-level ideas that can make micro-SaaS development a little bit more manageable.

Payment Solutions 98

Payment Solutions Underperforming Technical Team Outsourced Development Development 98

User Pilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? In structure by metrics, different teams work to improve different KPIs. This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! Book the demo to see how it can support your product team structure.

SaaS 93

SaaS Scale Leadership Customer Lifetime Value 93

SaaStr

JULY 12, 2019

To date they have raised over $108m in funding from some of the best in SaaS including Meritech, Salesforce, Battery, Spark Capital, and Sapphire just to name a few. In Today’s Episode We Discuss: * How Joe made his way into the world of startups and SaaS marketing many years ago? Where are the nuances to it? * What do they do?

Scale 137

Scale Sales Hiring Metrics Branding 137

SaaSOptics

DECEMBER 7, 2021

Executives from SaaS Capital, PlusPoint Consulting, and SaaSOptics discussed the best practices to prepare for a funding event. A successful pitch is all steak and no sizzle,” said Rob Belcher, Managing Director, SaaS Capital. . Data should center on the two areas investors want to know about: financial and growth metrics.

Benchmarks 77

Benchmarks Scale Venture Capital Outsourced Development 77

Baremetrics

SEPTEMBER 22, 2021

For any company following the SaaS subscription revenue model, that means understanding the basic metrics of your company. Baremetrics monitors your metrics, dunning, engagement tools, and customer insights. Baremetrics monitors your metrics, dunning, engagement tools, and customer insights. What is income?

Revenue 93

Revenue Scale Sales Hiring Subscription 93

Chargify

AUGUST 17, 2020

Until recently, only industry titans like Microsoft, Amazon, and Google could successfully and effectively harness continuous, real-time data use statistics to fuel events-based billing models. The latter, of course, was pioneered by Amazon, which launched the billing model based on user events in 2006. How AWS Does It.

AWS 98

AWS Payment Services SaaS Payments Payments 98