Casey Accidental

FEBRUARY 22, 2024

There is a Goldilocks Zone: Driving between 10% and 40% of demand from supply is the Goldilocks zone to maximizing value of our a marketplace’s supply to grow demand. Obviously, other factors besides this determine the full value of a marketplace. Businesses like Grubhub, Faire, and Eventbrite have all three qualities.

Payments 116

Payments SaaS Payments Scale Payment Methods 116

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company. What is growth marketing?

Growth Marketing 106

Growth Marketing Marketing Customer Lifetime Value Scale 106

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

NOVEMBER 14, 2023

In SaaS, the need to increase LTV is a never-ending hustle, even after achieving profitability. So what can you actively do to give customer lifetime value a boost? TL;DR Customer Lifetime Value (CLV or LTV ) is a prediction of the net revenue attributed to the entire relationship with a customer during their lifetime.

Customer Lifetime Value 101

Customer Lifetime Value SaaS Onboarding Retention 101

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

Social Media 103

Social Media Sales Funnel Acquisition Retention 103

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth?

Marketing 103

Marketing Customer Lifetime Value Technical Review Software Review 103

User Pilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. Personalizing customer workflows according to their needs.

SaaS Payments 102

SaaS Payments Management Customer Lifetime Value SaaS 102

Stax

FEBRUARY 21, 2024

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

User Pilot

OCTOBER 29, 2023

TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. WTP helps SaaS companies choose optimum prices for their products to maximize profit. The metric is also used to predict customer churn.

SaaS 106

SaaS Interviewing Pricing Market Research 106

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 98

Retention Customer Lifetime Value Churn Metrics 98

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? Tracking these metrics helps you gain growth insights, track user engagement , and measure customer satisfaction. Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts.

Metrics 96

Metrics Customer Lifetime Value SaaS Scale 96

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 106

Acquisition Strategy Social Media Underperforming Technical Team 106

User Pilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. In this guide, we’ll be going over what usage-based pricing is, the benefits of a usage-based pricing model, different types of usage-based pricing, and a few examples from SaaS companies that have effectively deployed this strategy!

Pricing 106

Pricing Payment Solutions SaaS Payments Payments 106

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

Subscription Flow

MARCH 1, 2024

Imagine a situation where each prospective client that visits your website receives a seamless checkout experience, resulting in a rise in conversions and satisfied customers. A payment gateway is not just an essential component that connects customers’ bank accounts to your merchant platform—it is more than a service.

Payment Services 95

Payment Services Payments Payment Methods Merchant Services 95

User Pilot

MAY 31, 2023

Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. TL;DR Product adoption refers to the process by which customers integrate a new product into their daily lives or business operations. The product adoption process. Why it’s important to track product adoption metrics?

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

Baremetrics

MAY 18, 2021

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. Your SaaS funnel is a model that visualizes important stages along the customer journey.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

User Pilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Customer Success 102

Customer Success Sales Hiring Scale SaaS 102

User Pilot

JUNE 2, 2023

By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. TL;DR Product adoption occurs when new users understand the value of your product and begin using it as intended. What is time-to-value? Book a demo to learn more today !

Metrics 97

Metrics Customer Lifetime Value Churn Onboarding 97

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 96

Engagement Strategy SaaS Scale 96

Baremetrics

OCTOBER 8, 2021

To run a business online, you probably need a customer relationship management ( CRM ) software package and/or payment processor to manage your customers and their invoices. This is because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. What is LTV?

Payment Services 94

Payment Services Payments SaaS Payments Payment Features 94

Blulogix

JANUARY 6, 2024

It’s not just about managing customer payments; it’s about optimizing revenue streams, minimizing revenue leakage, and enhancing overall business performance. Revenue potential represents the untapped opportunities within your existing customer base and the ability to capitalize on them effectively.

Payments 52

Payments Subscription Payment Features SaaS Payments 52

SaaStr

JULY 27, 2020

We’ve spent a ton of time on SaaStr talking about how to think about sales and sales teams ; revenue/demand-focused marketing ; and keeping those customers over their lifetime. Can’t I just have Customer Happiness Officers instead of … salespeopple? It’s a great strategy for the bottom of the market.

Sales Hiring 176

Sales Hiring Sales Enterprise Consulting 176

User Pilot

MARCH 31, 2023

Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business. You can send microsurveys to analyze customer loyalty.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Marketing 105

Marketing SaaS Acquisition Scale 105

User Pilot

OCTOBER 26, 2023

For custom software development in-house, consider factors like development, implementation, maintenance costs, staff onboarding , and missed opportunities. Assess estimated returns over the software’s whole lifetime. When estimating the ROI, use a range of values for benefits and costs, not only the most optimistic ones.

Outsourcing Services 106

Outsourcing Services Software Outsourced Development SaaS 106

Subscription Flow

NOVEMBER 22, 2023

Sustainable growth can be achieved by fine-tuning your product to meet the demands and expectations of your customers. By having clear cut SaaS user adoption metrics with the help of user adoption metrics examples, you can see how to leverage these for the betterment of your business. One such way is that of user adoption metrics.

Metrics 59

Metrics Customer Lifetime Value Acquisition Retention 59

Buffer Resources

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels. 

Social Media 104

Social Media Engagement Branding Construction 104

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Blulogix

JANUARY 5, 2024

Subscription Billing Definition: Subscription billing is a business model in which customers pay a recurring fee at regular intervals, typically monthly or annually, in exchange for access to a product or service. It’s the engine that drives revenue predictability and customer relationships. Subscription Billing 1.

Subscription 52

Subscription Payment Features Payment Services Payments 52

FastSpring

JULY 12, 2019

Net Promoter Scores and customer satisfaction ratings are two very important KPIs for any customer experience program since they help your business measure customer loyalty and satisfaction. However, there’s one metric that doesn’t get as much attention—customer lifetime value.

Customer Lifetime Value 66

Customer Lifetime Value Payment Features Finance Payment Solutions 66

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? Even the most successful ones have sales teams to close deals with high-value customers. Next, assign responsibilities at each stage of the journey to the right team, for example, acquisition to marketing and activation to product and customer success.

Acquisition 105

Acquisition AI Search Onboarding Churn 105

Baremetrics

SEPTEMBER 22, 2021

Willingness to pay is the maximum amount a customer is willing to pay for your product or service. Although customers might be happy to pay less than this amount, they will not pay more. Baremetrics is a business metrics tool that provides 26 metrics about your business, such as MRR, ARR, LTV, total customers, and more.

Pricing 91

Pricing Customer Lifetime Value Revenue Subscription 91

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Data 98

Data SaaS Sales Funnel Acquisition 98

ChurnZero

JANUARY 18, 2024

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

Development Team Review 52

Development Team Review Technical Review Software Review Sales Hiring 52

User Pilot

FEBRUARY 29, 2024

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. UXCam is a product analytics software optimized for mobile customer insights.

Artificial Intelligence 105

Artificial Intelligence Social Media Software Review AI Search 105