Remove resources topic sales--marketing
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If You Leave the Low End of the Market … You Probably Can’t Go Back

SaaStr

As we begin strategic planning season for next year, there one topic a lot that comes up a lot: Should We Just Let Our Smallest Customers Go? And so you start to get push back from your team on marketing budgets, on sales priorities, on support and success. “The small guys take too much time.” Probably more.

SMB 351
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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sales teams understand the pains and needs of the customer.

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CRO Confidential: What’s Changed for Hiring a VP of Sales in 2023 with Founders Fund Partner Sam Blond and Stage 2 Capital LP and Former Lattice CRO Dini Mehta (Pod 622 + Video)

SaaStr

It may seem counterintuitive to seek out a sales leadership hire during this time of slowed hiring, but it’s the number one topic that many founders talk about and many SDRs, AEs, and sales managers ask about. . Founders may ask, “how do I find the right sales leadership hire?” They have some startup experience.

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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

By 2021, the market witnessed a frenzied phase to add point solutions. Despite starting as a marketing automation company, HubSpot has since evolved into a CRM platform positioned to aid SMBs in navigating various challenges. HubSpot only made direct and partner sales for the first eight or nine years. The Potential of Free.

Scale 230
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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

The third myth is the notion of scarcity, and John highlights the resources and solutions available for data analysis. The speaker also highlights the misconception that data has to be hard and emphasizes the need to demystify the topic and make it more approachable. Every Wednesday we bring you the best speakers in SaaS.

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12 Best Salesforce Integrations for Businesses in 2024

User Pilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! What are the best Salesforce integrations in 2024?

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Salespeople Will Always Exist

SaaStr

The other day, I tried to sign up for a $59/month gym membership and a “salesperson” tried to force me to sit down for a 30 minute sales session before I could do my first workout. Yes, it can work at the bottom of the market, for a tool you can easily use on your own. I walked out. A boilerroom process for a $59/gym membership?

Scale 273