Intercom, Inc.

APRIL 7, 2020

As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. Some of our own customers are experiencing up to 10 times the number of new chat conversations.

Payment Methods 217

Payment Methods Merchant Services B2C Payment Solutions 217

Buffer Resources

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. " Short thinks brands need to spend more time and resources understanding their audience.    To really get to know your customers, Short suggests that brands "survey them. But what makes B2B content good ?

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

Neil Patel

SEPTEMBER 10, 2021

Topics span from pinball to Prometheus and everything in between. With a slew of rules that determine what content can be added to the site and the sheer effort of writing a highly-researched page about your business, creating a Wikipedia page is no easy feat. Check Your Topic’s Notability. Contribute to Existing Accounts.

Social Media 133

Social Media Marketing Engineering Development 133

User Pilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create different formats of resources.

Software Review 83

Software Review AI Search SaaS Technical Review 83

User Pilot

JULY 13, 2022

Userpilot publishes well-researched and in-depth articles on all aspects of product management including product growth, retention, and adoption. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Our favorite product management blogs.

Technical Review 94

Technical Review Management Leadership Systems Review 94

User Pilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research. A detailed 5-step process for conducting effective research. Types of user research and different methods to implement.

User Experience 95

User Experience Interviewing SaaS Underperforming Technical Team 95

Intercom, Inc.

JULY 26, 2022

Excellent customer experience. Recent research from Harvard Business Review Analytic Services reveals that 88% of survey respondents believe that customer engagement has a significant impact on their organization’s bottom line. That’s no surprise: as professional services firm PwC says, customer experience is everything.

Payment Methods 118

Payment Methods Payment Solutions Payments Payment Services 118

Neil Patel

DECEMBER 8, 2021

Whether you realize it or not, your customers have a lot of questions. The most obvious reason for a FAQ is to provide your customers with a place to have their top questions answered. Research Long Tail Frequently Asked Question Keywords. What topics do they research the most? Ask Your Customer Service Team.

Systems Review 129

Systems Review Branding Engagement Customer Support 129

Unbounce

NOVEMBER 14, 2021

Right— customers. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. First Things First: Define Your Target Customer. The benefits that will resonate the most with your customers.

Social Media 131

Social Media Content Marketing Branding Education 131

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

Scale 211

Scale Consulting Interviewing Customer Support 211

Unbounce

NOVEMBER 21, 2021

Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. Provide quality resources. Email lead generation is all about taking your customers through the conversion funnel. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Marketing 127

Marketing Mobile Branding Subscription 127

Neil Patel

DECEMBER 22, 2022

E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. That’s just one potential topic. You can also speak from an area of experience on a topic to show expertise. YMYL pages are classified by topics that impact visitors’ legal, financial, medical, and safety.

Underperforming Technical Team 116

Underperforming Technical Team Social Media Systems Review Finance 116

Neil Patel

MARCH 15, 2023

According to Microsoft, 95% of customers say customer service plays a major part in their brand loyalty. FAQ pages make for a top-notch customer experience, after all. Chatbots, customer reviews, and social media support lines like Twitter are ways to help customers along their buyer’s journey.

User Experience 93

User Experience Social Media Systems Review Software Review 93

ChurnZero

MARCH 24, 2023

The Customer Success industry is constantly evolving and developing new strategies for driving customer-led growth. To explore some of the most controversial topics in CS today and hear what those on either side of the debate have to say, we asked four industry experts to weigh in. 1: Is NPS a Customer Success metric?

Customer Success 98

Customer Success Technical Review Systems Review Metrics 98

ChurnZero

MARCH 24, 2023

The Customer Success industry is constantly evolving and developing new strategies for driving customer-led growth. To explore some of the most controversial topics in CS today and hear what those on either side of the debate have to say, we asked four industry experts to weigh in. 1: Is NPS a Customer Success metric?

Customer Success 97

Customer Success Technical Review Systems Review Metrics 97

User Pilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success.

Product Marketing 86

Product Marketing Management Marketing Customer Lifetime Value 86

Buffer Resources

MARCH 21, 2024

You must research topics, outline posts, write drafts, gather visual assets, promote your content, and more with each piece you produce.   Best practices for posting repurposed content You’ve carefully customized your selected blog posts for LinkedIn. Research suggests that between 8 a.m.-12

Social Media 105

Social Media Engagement Branding Construction 105

User Pilot

APRIL 28, 2023

A knowledge base is a central hub of resources that helps your customers solve problems and learn more about your product. It saves time and resources and improves customer satisfaction by providing self-service support to customers. Product documentation helps your customers understand how your product works.

SaaS 72

SaaS Education Customer Support Onboarding 72

User Pilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Most companies use all 3 strategies to some extent.

Strategy 92

Strategy Marketing Social Media AI Search 92

Buffer Resources

DECEMBER 14, 2023

This can help to attract potential employees and customers who value a strong, inclusive company culture. This can help to build trust with potential employees and customers, who may be more likely to engage with a company that values its people. It creates a sense of community and shows that the company values its employees.

Social Media 118

Social Media Payment Methods Payment Solutions AI Search 118

Natalia Luneva

OCTOBER 14, 2021

While the interest in this growth tactic is increasing, there was no one centralized resource that could help SaaS marketers and founders research the best practices of launching an X-day challenge. . At the time of preparing this swipe file, this is the only resource available created specifically for SaaS companies.

Social Media 98

Social Media SaaS Software Review compliance 98

Intercom, Inc.

FEBRUARY 2, 2022

That means acknowledging the needs of your audience or customers, and the ways this work will impact them – both positively and negatively. Link all relevant documents and resources to provide a holistic overview of the topic. Idea: Concept, problem, information gathering. Screenplay: The story you will tell.

Technical Review 220

Technical Review Social Media Data Analysis Advertising 220

Kellblog

AUGUST 18, 2023

It’s a topic I’ve always been interested in, but two things have prevented me from attempting a seminal post on PLG. PLG Resources OpenView’s PLG microsite is one of the best resources out there. Thoughts and Opinions Here are some opinions forged by my PLG research and conversations.

Benchmarks 77

Benchmarks Systems Review Enterprise Software Review 77

Intercom, Inc.

SEPTEMBER 9, 2022

In CX, neural networks will likely be used with more traditional machine learning methods to choose actions that provide the best interaction possible with the customer. While it’s likely that more realistic claims close fewer accounts, it pays off in customer retention. Today, we have an interesting topic to discuss.

Artificial Intelligence 249

Artificial Intelligence Machine Learning AI Search AI 249

Sales Hacker

FEBRUARY 22, 2021

Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism. The most obvious is to ensure that salespeople are exceptionally familiar with the product they’re selling and how each customer will use it to overcome their unique pain points. Do your own research.

Sales Hiring 88

Sales Hiring Sales Sales Funnel Content Marketing 88

Totango

MARCH 8, 2022

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Here’s our guide to the top customer success communities in 2022 and what they have to offer. What Is a Customer Success Community? Supporting CS research.

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

Neil Patel

DECEMBER 3, 2021

The good news is identifying subject matter experts isn’t brain surgery; it just takes some basic research on who’s out there sharing relevant information on the subjects you want to cover. All you need is a bit of time, research, and patience to find the best subject matter expert for your brand. Earn Audience Trust.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

Intercom, Inc.

AUGUST 24, 2021

But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. With that in mind, here are three questions to ask when you want your customer support to grow with you – and some best practices to ensure it does.

Scale 129

Scale Customer Support Scaling Headcount 129

ChurnZero

MARCH 10, 2023

Are you interested in using AI to make your Customer Success job easier? We’ll walk through how to write prompts to help you better serve your customers, with examples you can add to your CS toolkit. Respond to that customer email” doesn’t offer much by way of next steps. If so, this article is for you!

AI 98

AI Customer Success Technical Review Generative AI 98

ChurnZero

MAY 4, 2023

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

User Pilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Once the customer converts , stay in touch. SEO content is just one way to attract prospective customers.

SaaS Payments 84

SaaS Payments Payment Services Payment Methods Payment Solutions 84

Buffer Resources

JUNE 9, 2023

Plus, we expected that many of our amazing customers and community members would be excited about and qualified for a role like this, and that is precisely what happened. A number of applications didn’t pitch a specific topic or pitched something unrelated to any other content on our blog.

Social Media 79

Social Media AI Interviewing Data Analysis 79

User Pilot

JUNE 20, 2023

Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. Is it the best way to invest the resources?

Underperforming Technical Team 85

Underperforming Technical Team Social Media Scale Interviewing 85

Neil Patel

MARCH 12, 2021

Building an app requires research, hard work, and a willingness to dive in and learn. Luckily, there are tons of resources to get you started—including this guide. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app. Build an App Step 1: Do Market Research.

Payment Methods 144

Payment Methods Payment Solutions Payments Sales Hiring 144

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84

Buffer Resources

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. " Short thinks brands need to spend more time and resources understanding their audience.    To really get to know your customers, Short suggests that brands "survey them. But what makes B2B content good ?

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Buffer Resources

APRIL 22, 2024

Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. It’s an ideal platform to share thought leadership, behind-the-scenes footage, and advice for your audience of potential customers. The numbers don’t lie.

Social Media 98

Social Media Scale Growth Hacking Headcount 98