Remove resources sales-teams-crisis
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Leading your support team through a crisis

Intercom, Inc.

“A team takes its tone from its leader,” says our Global Director of Customer Support Kaitlin Pettersen. When an unprecedented crisis like COVID-19 hits how do you provide your team with the guidance they need? It’s no surprise then that 74% of support leaders have seen a dip in team morale.

Scale 223
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Marketing During Coronavirus: 8 Ways SaaS Companies Reacted to the Pandemic

Incredo

Almost all industries witness decline in revenue because of the coronavirus crisis. made a chatbot using verified resources from who.int and cdc.gov that answers questions asked by online users. Final thoughts Incredo recently published a guide for remote teams on how to organize their work effectively during coronavirus.

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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

Although the initial response to the crisis may have appeared to be a stop-gap for businesses as they coped with the early stages of the pandemic, it’s now clear that many of these changes are here for the long haul. Create consistent, customer-centric experiences.

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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

Although they lacked an IT team or CIO equivalent to their enterprise counterparts, SMBs responded quickly. Customers today have this crisis of disconnection: too many people in too many places, it’s hard for our customers to connect with their customers.” – Yamini Rangan. The Role of Free and Multiproduct Hubs.

Scale 215
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Strategies for building a resilient business

Intercom, Inc.

While the guidance is specific to the Covid-19 crisis, the general framework can be applied to other crises that emerge, including the important discussion on racial justice that’s currently taking place. Great leaders are visible, informed, accessible, decisive and overly communicative in crisis situations.

Strategy 197
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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? The answer is yes – it’s both. But in order to stay successful in this new landscape, businesses need to run with customer engagement in mind.

Scale 228
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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

The CMO and team at Algolia did a session with me a while back on the top mistakes founders make in the early days. You may not have that magical sales person, but as a founder, you simply have to sell. Here’s the trick with founder lead sales: customers and prospects love to talk to the CEO. On acquiring customers consistently.

Scale 227