SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Do we need to make any product changes? True PLG companies are born that way.

Scale 176

Scale Strategy Marketing Sales 176

SaaStr

MARCH 20, 2024

On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.” This isn’t a one-size-fits-all answer. When recruiting, that first VP of Sales, Marketing, CS, and Product has to carry a bag for real.

Sales Hiring 246

Sales Hiring Sales Recruiting Scale Headcount 246

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software.

Scale 214

Scale Scaling Marketplace as a Service Entrepreneurship 214

User Pilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Scale 100

Scale Sales Funnel Onboarding Retention 100

SaaStr

JULY 19, 2023

Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. Could reps be poorly educated on the product itself? Sign up for free.

Revenue 204

Revenue Acquisition Technical Review Systems Review 204

SaaStr

MARCH 19, 2024

His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. You want to be scrappy and figure out how to do as much as possible without deploying the capital you’ve raised and preserving that money to build a product.

Headcount 196

Headcount Scaling Finance Engineering 196

SaaStr

AUGUST 8, 2022

How do you create a product that becomes essential to your customers’ lives? In a special SaaStr Annual session, Brex CEO & Co-Founder Henrique Dubugras and Mutiny CEO & Co-Founder Jaleh Rezaei reveal the secrets to building a successful SaaS business based on a product that customers need and love.

Startup 181

Startup Consulting Product Marketing Revenue 181

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth. They do a lot of predictive analysis to categorize TAM and prioritize their resources. In this playbook we’ll share: Automated outbound at-scale strategies. From there, strategy comes in.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Market Fit. Geographic regions.

Scale 310

Scale Scaling Technical Review Systems Review 310

SaaStr

FEBRUARY 16, 2022

Product-led companies face a long road as they attempt to manifest themselves from having abstract vision to millions in revenue. Over the years, though, Asthana has learned a lot about what can go wrong while building a market-leading company and how to avoid those missteps before they happen. Leading the way in an evolving market.

Underperforming Technical Team 230

Underperforming Technical Team Company Culture Customer Success Product Marketing 230

SaaStr

JUNE 30, 2023

But how do you find that opportunity when there’s a lot of pressure from venture and the market? They were building for a market that didn’t exist so they could sell to job titles that also didn’t exist. Those companies will have a headstart on the competition when the market arrives. Blaze was founded in 2011.

Scale 188

Scale Mobile Venture Capital Scaling 188

SaaStr

APRIL 3, 2024

Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success. How do I leverage GenAI in my product to drive competitive advantage? It depends on the utility of your product and platform as it is.

Generative AI 226

Generative AI AI Technical Review Software Review 226

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. WorkRamp shifted its focus to a different segment –– the mid-market and SMB side.

Scale 192

Scale Scaling SMB Marketing 192

SaaStr

DECEMBER 19, 2022

A few tells: Blaming marketing, especially for not enough leads. Blaming a lack of product-market fit. Saying they need more resources to hit the same or a reduced plan. Do more marketing. When I just watch their body language. Again, there’s often some truth here. Get them more leads. So help them.

Sales Hiring 234

Sales Hiring Scale Sales Startup 234

SaaStr

NOVEMBER 24, 2021

“We are misaligning our customers with our product because of the pricing model because we’re raising the price. If you ask any SaaS founder what differentiates their product, they would likely rattle off answers they have at the ready. Copy your entire product. Sell it to your market for half the price.

Sales Hiring 182

Sales Hiring Scale Compensation Sales 182

SaaStr

AUGUST 26, 2023

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

Technical Advisors 201

Technical Advisors Data Technical Review Sales Hiring 201

Sales Hacker

NOVEMBER 21, 2023

How to evaluate product-market fit from experience trying to find it for 4.5 9:46) Differentiating product-market-timing fit from product-market fit. (14:58) 51:49) One thing that is working for Mike in go-to-market right now. What worked and what did not in building Wisely.

Sales Hiring 98

Sales Hiring Product Marketing Revenue Marketing 98

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. His product team initially intended the robot to be flashy.

Product Marketing 264

Product Marketing Marketing B2C Strategy 264

SaaStr

APRIL 13, 2022

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. Of course, if Amplitude were among the first one-third, the successful businesses, then lasting two years wouldn’t be a problem and there would be time to find the right product-market-fit.

Construction 187

Construction Benchmarks Product Marketing Enterprise 187

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 228

Sales Hiring Sales Recruiting Interviewing Revenue 228

SaaStr

SEPTEMBER 2, 2022

Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit. Tapping into your market expansion potential. Investors will look at market size as a key proxy for the potential outcome size.

Scale 181

Scale Retention Metrics Product Marketing 181

Intercom, Inc.

SEPTEMBER 29, 2022

By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. Reaching customers while they’re using your product or scrolling through your website is the most effective way to interact with them. Why in-product engagement is essential for business success.

Engagement 211

Engagement Onboarding Retention Strategy 211

SaaStr

JANUARY 19, 2023

For startups, a successful business partnership could mean access to new products, the opportunity to reach new markets, or increase customer loyalty. Market demand exceeds your capacity to fundraise or hire a larger team. In this session, Kange Kaneene, VP at SAP.iO

Technical Review 203

Technical Review Startup Scale Software Review 203

Payrix

JANUARY 30, 2024

When selecting a payments partner, Neon One focused on speed to market, the ability to evolve the platform, and elevating their clients’ experience. read customer story Customer Story Pumped up profits, with less heavy lifting How Payrix gave a growing health and fitness industry software strength to compete.

Payments 130

Payments Merchant Services Payment Solutions Payment Services 130

SaaStr

DECEMBER 30, 2022

Having a unique product doesn’t guarantee that users will buy it, but it starts with building an initial user base and expanding it further. You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. Market understanding.

Scale 189

Scale Scaling Revenue Enterprise 189

FastSpring

MARCH 3, 2023

What if, instead of spending so much time making your payment stack work for you, your developers could focus on your product? A similar sign you’ve outgrown Stripe is if you’re seeing demand for your product in countries that Stripe doesn’t support. Customers still come to your website to learn about and buy your products.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

Blulogix

MARCH 24, 2024

Segment-Specific Strategies: Employ data-driven insights to craft segment-specific success strategies, acknowledging that one size does not fit all in the realm of customer success.

B2B 97

B2B Subscription Payment Features Customer Success 97

User Pilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers.

Interviewing 89

Interviewing B2C B2B Advertising 89

Casey Accidental

DECEMBER 11, 2023

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

Underperforming Technical Team 90

Underperforming Technical Team Social Media Scale Interviewing 90

Buffer Resources

FEBRUARY 28, 2024

So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator. Knowing these factors can guide you in setting the right price for your products and services.

Pricing 93

Pricing Social Media Consulting Branding 93

User Pilot

APRIL 10, 2024

TL;DR A knowledge base is a centralized library that offers access to helpful information about a product or service. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets. Create different formats of resources.

Software Review 88

Software Review AI Search SaaS Technical Review 88

User Pilot

APRIL 3, 2024

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model.

Innovation 91

Innovation Payments Strategy Payment Solutions 91

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Provide incentives to draw customers back to your product.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

User Pilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. using a Gantt chart, etc.),

Management 102

Management Market Research Metrics Trends 102