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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 252
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How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund

SaaStr

In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. What do conversion rates look like? Step Two: Diagnose the Bottleneck to Closing More Revenue When your company doesn’t hit target revenue, it can be tempting to zero in on conversion rates.

Revenue 204
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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. The magic number is a key measure of financial health for any SaaS company, and it has significant implications for your company’s ability to not only drive profits but also its ability to drive growth.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business. Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play.

Scale 218
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Developing an Effective Go-To-Market Strategy for Integrated Payments

Discover how software companies can maximize conversion rates, profitability, and customer satisfaction by developing a cohesive value prop and sales story. Don't miss out on this valuable resource. Download the article now to unlock the full potential of your integrated payments and accelerate your business growth!

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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

Early in their growth, they thought the primary responsibility for pipe generation fell with marketing, sales, and partners. If pipeline isn’t where it needs to be to sustain growth, you should see it coming because the data shows you that what you’re generating isn’t keeping pace with where you want to go.

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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. Think about the growth curve inflecting more at the top of the funnel with more leads. There were better conversion rates once in the funnel. Company resourcing.

Scale 222
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.