USIO

JANUARY 15, 2024

This stability is appealing to investors and allows businesses to plan and allocate resources more effectively. Freemium Models: Offer a free version of your SaaS product with limited features to attract a larger user base. This reduces the churn rate, ensuring a more stable customer base.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

User Pilot

OCTOBER 3, 2023

Calendly acquires customers through a viral loop, utilizing the freemium model. Userpilot aids product adoption through in-app onboarding , a free trial, in-app guidance , and the resource center. Notion has achieved rapid growth through the freemium model, enticing users to subscribe to paid plans as their needs grow.

Scale 102

Scale Acquisition Onboarding Social Media 102

User Pilot

APRIL 22, 2024

Userpilot drives product adoption through a self-serve resource center. Whether it’s offering a freemium product , single sign-on, or account creation without paywalls, the goal is to deliver value first. The self-serve resource center gives customers a feeling of control.

Strategy 78

Strategy Education User Experience Acquisition 78

SaaStr

JUNE 2, 2021

Ep #401: In this session, you will learn how to make the Freemium model work while also incorporating the traditional sales-driven strategy. Announcer: Up today, the secrets to doing freemium and sales-driven sales at the same time with Mixmax CEO, Olof Mathé. What do we mean when we talk about freemium and direct sales?

Sales 242

Sales Pricing Enterprise Outsourced Development 242

SaaStr

MAY 11, 2021

If you’re coming from a Freemium background, or B2C, that will sound amazing! Compare Freemium churn rates of 2-3% a month, to Enterprise SaaS net churn (including upsell / upgrades) that is often less than zero … man it sounds like those Enterprise customers don’t go anywhere.

B2C 264

B2C Churn Enterprise Revenue 264

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. When under-resourced, you try to find a temporary solution that causes a mismatch. Another place that’s often misdiagnosed or under-resourced is post-sales. At the same time?

Scale 251

Scale Sales Hiring Sales Marketing 251

User Pilot

APRIL 3, 2024

Product-led growth business suits products that meet unique market needs, have a quick value realization for users, and fit a freemium model. Utilize in-app guidance with tools like Userpilot to create intuitive flows and resource centers. Use user data analytics to monitor in-app behavior, sentiment, engagement, and financial metrics.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. Could freemium work for your SaaS business? And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation.

Strategy 89

Strategy SaaS Onboarding Marketplace as a Service 89

SaaStr

APRIL 2, 2021

Free users and “free customers” can do incredible things for you, if you are running a freemium playbook. Even when cash is tight, paying an extra $20k a year or more for a resource that is 2x-5x better is the best investment you will ever make. It’s OK to wait another 3 months to say GO if that means the team is stronger.

Sales Hiring 320

Sales Hiring Investment SaaS Marketing 320

The Angel VC

SEPTEMBER 10, 2019

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. I have a bit of a love/hate relationship with the freemium model. Done right, freemium can lead to amazing success.

Scale 172

Scale Engineering Enterprise SaaS 172

User Pilot

FEBRUARY 7, 2024

There are four types of free trials in SaaS: opt-in, opt-out, freemium, and reverse. Users on the freemium plan get permanent access to basic features but will need to upgrade to access premium features. Enable self-service support through a resource center. the focus is getting the user to reach value before the trial ends.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Intercom, Inc.

OCTOBER 8, 2020

Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

SaaStr

FEBRUARY 19, 2021

With a partner pool of about 5,000, they now have a good-sized channel that takes care of customers without HubSpot having to allocate resources to taking care of them themselves. Why Partners Are a Moat. It’s a unique way to build a unicorn SaaS business. And so I think we were right about that for a long period of time.

Social Media 272

Social Media Content Marketing Enterprise Retention 272

User Pilot

OCTOBER 31, 2023

Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. Freemium : Users get a free version of the software, often with limited features or functionality. However, some studies show an average of 25-50%, depending on your free trial model.

SaaS Payments 91

SaaS Payments Payment Methods Strategy Payment Solutions 91

User Pilot

DECEMBER 3, 2022

In SaaS, this is usually the moment they start a free trial or freemium plan. In SaaS, this is when they upgrade from a free trial to paid, or from a freemium to a premium plan. Offer continuous support and education with an in-app resource center. Then, replicate their paths and drive the rest of your user base to success.

SaaS Payments 98

SaaS Payments Payment Solutions Software Review Payment Services 98

User Pilot

AUGUST 14, 2023

The following are the best growth marketing strategies you can use: Create help resources for your target audience – both prospects and existing customers. Offer freemium users limited access to premium features. Moreover, such resources help establish your brand as a trusted source of information.

Growth Marketing 96

Growth Marketing SaaS Payments Strategy Payment Methods 96

User Pilot

FEBRUARY 26, 2024

TL;DR Lou Assist is a good choice for in-app messaging and it comes with features such as self service support, in-app resource center, onboarding checklist, and in-app messaging. Lou Assist lets you use banners and other UI patterns for in-app messaging but does set some strict limitations for users on the freemium version.

Payment Solutions 52

Payment Solutions Software Review Pricing Payments 52

User Pilot

FEBRUARY 26, 2024

TL;DR Lou Assist is a good choice for self service support and it comes with features such as in-app resource center, interactive walkthroughs, in-app announcements, and tooltips. Lou Assist has features like tooltips that help you build self service support elements proactively but is limited by its lack of a resource center.

Payment Services 52

Payment Services SaaS Payments Software Review Pricing 52

User Pilot

SEPTEMBER 27, 2023

To activate and convert new customers, it uses a combination of freemium or free trials and self-service onboarding and support. In the freemium model, the users get access to limited functionality for free while in the free trial – full functionality but for a limited period.

Software 100

Software Scale Acquisition Onboarding 100

User Pilot

FEBRUARY 9, 2023

PLG strategies allow companies to scale faster and with smaller resources thanks to self-service. For PLG to happen, customers need to be able to experience the product value through the freemium and trial models. You can also use a combination of the models, like reverse free trials or free premium trials within freemium.

Strategy 98

Strategy Scale Customer Lifetime Value Onboarding 98

SaaStr

OCTOBER 25, 2021

But the reason the exception worked was the customer stakeholder truly deployed the resources to make it work. “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.”

Pricing 278

Pricing Scale Enterprise Onboarding 278

User Pilot

SEPTEMBER 25, 2023

By offering free trials and freemium plans, a product-led company can grow its customer base rapidly without putting an unnecessary burden on its sales and customer success teams. For example, you could use marketing campaigns to acquire sign-ups and leads who then engage with the product through the freemium or free trial.

Acquisition 100

Acquisition AI Search Onboarding Churn 100

SaaStr

JANUARY 31, 2021

It might be a few years down the road, like DropBox or Slack, when you decided to add a corporate/enterprise edition to your freemium app. But most likely, you won’t have the resources to hire a whole sales team upfront. But if it even happened at Slack and DropBox — it will probably happen to you.

Sales Hiring 323

Sales Hiring Scale Sales Enterprise 323

SaaStr

FEBRUARY 7, 2024

They do a lot of predictive analysis to categorize TAM and prioritize their resources. To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. From there, strategy comes in.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

OCTOBER 24, 2022

In PLG, you have something like a freemium motion to acquire customers. Developer-led growth is like that, but a bit different, with characteristics around self-serve onboarding similar to freemium. A freemium type of self-serve experience is super, super important with developers. What’s Different About Selling to Developers.

Underperforming Technical Team 173

Underperforming Technical Team Outsourced Development Development Part-Time VPE 173

User Pilot

OCTOBER 26, 2023

In theory, users who experience product value through free trial or freemium convert to paying customers with little help from the sales team. In short, the approach allows users to explore the product for free, via a free trial or freemium model , to discover its value. Resource center in Userpilot. Let’s get right to it!

Outsourcing Services 93

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 93

User Pilot

FEBRUARY 5, 2023

The top 6 behavioral KPI examples you should track are – time-to-value (TTV) , breadth of adoption , number of times help and documentation used , freemium to premium conversion rate , product activation rate , and net promoter score (NPS). But a low rate shows your freemium version isn’t working as expected.

User Experience 97

User Experience Metrics Engagement Onboarding 97

User Pilot

FEBRUARY 26, 2024

Lou Assist is an attractive product adoption platform with versatile in-app experiences and a freemium option to boot, yet its limitations in certain use cases may prompt you to look elsewhere: Product Analytics : Lou Assist doesn’t have any product usage analytics capabilities.

Software Review 52

Software Review Pricing Technical Review Systems Review 52

User Pilot

FEBRUARY 26, 2024

TL;DR Lou Assist is a good choice for proactive customer service and it comes with features such as tooltips, modals, in-app resource center, and interactive walkthroughs. Lou Assist does let you add tooltips or build tours for in-app support but it doesn’t let you create resource centers or integrate with popular support tools.

Payment Services 52

Payment Services SaaS Payments Software Review Pricing 52

SaaStr

NOVEMBER 25, 2020

Where does marketing allocate its resources? If you are B2D and/or freemium and don’t need a dedicated sales team, it can be a little easier. But maintaining distinct sales, marketing, customer success and product teams is a huge resource conflict. It’s not just building the 1.0, Do you have two sales teams?

Underperforming Technical Team 350

Underperforming Technical Team Cloud Revenue Acquisition 350

SaaStr

JANUARY 12, 2021

The CEO basically is the VP of Sales and Revenue and Customer Success, with maybe a junior resource or two helping. But worse, you’ll end up without any of the resources you’re going to desperately need to get to $10m ARR and beyond. To stay more low-end , more freemium, more Happiness Officers.

Sales Hiring 264

Sales Hiring Scale Marketing Sales 264

User Pilot

JANUARY 26, 2024

For example, self-service onboarding and resources can dramatically reduce the number of support tickets. Once you develop the onboarding and support resources and set up processes that enable users to sign up for the product and upgrade to higher plans, it makes no difference how many customers you have.

SaaS 93

SaaS Acquisition Onboarding Retention 93

SaaStr

NOVEMBER 22, 2020

Determine if you want to offer Freemiums or free trials so customers can try your product before they buy. There will be more competition at this phase, so resource allocation becomes paramount. What are your options, and what are the most appropriate ones to use to give your company a competitive edge?

Scale 310

Scale Scaling Technical Review Systems Review 310

User Pilot

MARCH 31, 2023

There are four different types of free trial models in SaaS: freemium, opt-in, opt-out, and reverse trial. Freemium offers permanent access to a free version, with advanced features saved for paying users. Hence, you must ensure that your paid features provide compelling benefits to make them worth the investment for freemium users.

Strategy 93

Strategy SaaS Payments Payment Solutions Payment Methods 93

User Pilot

FEBRUARY 26, 2024

TL;DR Lou Assist is a good choice for product experience and it comes with features such as user segmentation, interactive walkthroughs, onboarding checklist, and in-app resource center. Lou Assist’s in-app resource center Lou Assist doesn’t have a resource center builder or any native features that would help you build one.

Software Review 52

Software Review Technical Review Pricing Systems Review 52

User Pilot

FEBRUARY 26, 2024

Lou Assist is an attractive product adoption platform with versatile in-app experiences and a freemium option to boot, yet its limitations in certain use cases may prompt you to look elsewhere: Product Analytics : Lou Assist doesn’t have any product usage analytics capabilities. What are the pros and cons of Lou Assist?

Onboarding 52

Onboarding Software Review Pricing Systems Review 52

User Pilot

OCTOBER 27, 2023

As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. Another way to make the sales process more PLG is by adding self-service elements wherever it’s possible, like a resource center for after-hours support.

Enterprise 103

Enterprise Business Scale Customer Lifetime Value 103