Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales
Intercom, Inc.
OCTOBER 8, 2020
So you still have to find your personas, you still have to find your decision maker, you still have to make sure they have authority and budget. Those core components of BANT (budget, authority, need, and timing) still exist, it’s just the process to get through it is a little bit different.”.
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