Unbounce

AUGUST 31, 2021

It means you can spend your time editing, refining, and optimizing copy for various personas and channels, not brooding over draft 4.5 Headlines, emails, ads, meta tags, even product descriptions—the possibilities are endless. AI-generated copy is but one of these exciting solutions. the work has been done.

AI Search 145

AI Search Artificial Intelligence AI CTO 145

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Scale 222

Scale Scaling Startup Sales Hiring 222

Unbounce

JULY 6, 2021

When you describe your product or service, you wanna push benefits over features wherever you can. Try using Smart Traffic to direct customers to the CTAs that will convert them the most. Your branding’s gotta stay consistent throughout your copy and visuals. Clearly articulated benefits (vs. just features).

Startup 142

Startup Software Review Technical Review Branding 142

Unbounce

MAY 6, 2021

You should also carefully consider the context that’s surrounding your product, as it can affect how a visitor perceives its size. And getting a more vivid idea of your product can sway the visitor to convert. However, you should be careful not to display your product out of proportion. Priming and Anchoring: The B/13 Illusion.

Engagement 143

Engagement Marketing Management Business 143

Tom Tunguz

JULY 18, 2018

I first met Elad Gil when I became an associate product manager at Google. He’s so smart and has so much cognitive bandwidth, he simply doesn’t have time to wait for the computer to wake from sleep. That’s what it means to be a platform: distributing other products. If you do buy a copy, do me this favor.

Startup 223

Startup Management 223

Unbounce

NOVEMBER 18, 2021

Instead of having to knock on doors to sell products—or just having parents pick up the bill—with Raise Craze, kids volunteer acts of kindness in their communities in exchange for donations. From there, it’s all about monitoring audience behaviors and tweaking copy to match those insights. Power Up with the Right Optimization Tools.

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

Unbounce

DECEMBER 1, 2021

These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. Check out how you can advertise multiple products at once for viewers to swipe through. One of Facebook’s stand-out advertising features is its dynamic creative ads.

Mobile 139

Mobile Strategy Advertising Marketing 139

User Pilot

MARCH 24, 2024

The benefits of tracking user flows include creating user-centered product design , eliminating friction in user journeys, and reducing churn. Here’s how: Create user-centered product design : User flows force you to think from your users’ perspective. ” The SMART goal-setting framework.

Payment Solutions 104

Payment Solutions Payments Software Review SaaS Payments 104

Unbounce

JUNE 10, 2021

Paid ads are a smart move, but you’ve gotta invest in them the right way. Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. Or, you could let smart technology do the heavy lifting.

Marketing 141

Marketing Acquisition Strategy B2B 141

GetUplift

FEBRUARY 14, 2024

(spoiler alert, I’m going to go deep into the “all-in-one” messaging problem the B2B industry has, but first let’s review those common tactics I mentioned above) #1 Copying competitors — without making it fit your messaging strategy There’s no sense in denying it: Everyone does this. You do too (probably).

B2B 65

B2B Technical Review Payment Solutions Scale 65

Unbounce

MAY 16, 2023

AI tools can sort through posts, comments, and reviews to provide insight into how your people feel about your products or services. AI social media writing tool: Smart Copy (Unbounce) Smart Copy is Unbounce’s gift to the blinking cursor of doom. With Smart Copy, it’s a whole lot easier.

Social Media 52

Social Media AI Artificial Intelligence Headcount 52

Buffer Resources

APRIL 23, 2024

  Many brands and companies are happy to work with creators and influencers with smaller followings, but they’ll likely want to see some proof of your metrics and professionalism before sending you a contract or products. to target — the smart brands won't run influencer collabs like that either.

Social Media 93

Social Media Branding Metrics Engagement 93

Unbounce

MAY 15, 2020

We employ best practices—tactics for writing conversion-focused copy, or placing calls to action at just the right spot. We’ve been talking about it for years and launched our first AI-powered product feature, Smart Traffic , in 2019. Turn on Smart Traffic and start optimizing your landing pages with AI.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

Neil Patel

SEPTEMBER 20, 2021

These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc. Why do they want to buy your product? For best results, remember to set SMART goals. Create Your Paid Ad Campaign Copy. What is their age?

Social Media 126

Social Media Advertising Branding Market Research 126

Unbounce

MAY 1, 2021

Personalize your messaging and copy. As G2 points out , demographic segmentation pushes you to learn who buys your product and find new chances to think outside the box. It’ll also keep you informed about new demographics checking out your product. A little bit of personalization goes a long way in marketing writing.

Scale 133

Scale Technical Review Education Advertising 133

Unbounce

AUGUST 19, 2021

You’ve gotta combine the right copy, location, and design to optimize your results. To get the best results from your CTA button’s copy, you need to consider your CTA as a call to value. You could create a few variants with different button designs, then let Smart Traffic direct visitors to the variant most likely to convert them.

Finance 144

Finance Mobile Strategy Data 144

Unbounce

SEPTEMBER 16, 2021

These ad formats rely on short, impactful copy that sends the right message and captures user intent. Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. Image courtesy of Kajabi. Search ads are a wordsmith’s dream.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Unbounce

DECEMBER 2, 2020

Tip #4: Validate your copy using social proof. Approached with these tips in mind, every element of your landing page copy can be an intentional play towards winning more conversions. When people talk about adding emotion to their copy, it becomes a bit of a guessing game in terms of which emotion we should appeal to.

Benchmarks 145

Benchmarks Branding Banking Finance 145

SaaStr

NOVEMBER 30, 2021

It’s worth mentioning, though, because it’s not uncommon to hear advice suggesting founders should wait to launch until their product is perfected. The problem is, it’s pretty much impossible to create the perfect product before you put it in front of your customers. . Find out exactly what they want in a product. Talk to them.

Startup 194

Startup Scaling Banking Product Marketing 194

Unbounce

MARCH 17, 2023

Image courtesy of Trade Coffee Now, here’s where they add authenticity: They go back to those principles in other parts of their marketing, like their home page copy. If you don’t have your brand story down pat yet, think of ways to connect your mission to the benefits your product provides your customers. Running short on money?

Branding 52

Branding Social Media Communication Strategy 52

Andreessen Horowitz

MARCH 22, 2024

Triangulate early usage, customer personas, and product mission As with any pricing and packaging exercise, the best place to start is to understand: How much value your feature delivers and to whom, and How much serving that feature costs Then, square those findings with how core you think genAI will be to your overall product offering.

Generative AI 126

Generative AI AI B2B Pricing 126

Unbounce

MARCH 1, 2022

Say a visitor is getting lost on your checkout page or can’t find the picture of a product. Click tracking can help you see what copy your visitors aren’t responding to, which parts of the page they’re ignoring, and which CTAs they’re not clicking on. This allows you to make changes quickly and efficiently.

Social Media 140

Social Media User Experience Engagement Metrics 140

Unbounce

JULY 14, 2020

That value is communicated through more than just copy. With a combination of audience insight, solution-oriented empathy, informational value, smart targeting, and an undeniably compelling call to action, they exceeded their original goal of 500 leads to bring in over 3,100. They need more than a blank form field.

Advertising 145

Advertising Mobile Education Social Media 145

Unbounce

JUNE 17, 2021

After you spend so much time with your product, it becomes second nature to you. This knowledge includes their awareness of your product, the language they use (often called the “voice of the customer”), and their tastes. There’s an opportunity to market your product to women as well as men. Not you, I’m sure.

Technical Review 128

Technical Review Management Machine Learning Artificial Intelligence 128

Neil Patel

OCTOBER 21, 2021

I recommend the SMART method for goal setting. A SMART goal might look like this: “Increase the number of MQL’s in our funnel by 8 percent by the end of Q3 via a targeted social media campaign.”. This goal hits all of the marks of a SMART goal by being specific, measurable, achievable, relevant, and timebound.

Advertising 132

Advertising Customer Lifetime Value Social Media Metrics 132

User Pilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.

Scale 100

Scale Underperforming Technical Team Sales Recruiting Software Review 100

Unbounce

OCTOBER 21, 2021

Use Your Copy to Pre-Qualify Traffic. It makes up the acronym BANT: Budget: Does this person have access to the amount of money required to purchase your product/services? A great way to do this is by using Smart Traffic. Here’s a question almost every marketer asks: “How much should we spend per lead?”. So make it count!

Sales 145

Sales Social Media Consulting Healthcare 145

Unbounce

JUNE 24, 2021

Using compelling copy, mouth-watering images, irresistible call-to-action buttons, and special promotions, you too can grow your online ordering sales. However, make sure the contrast between the pictures and the actual products isn’t too stark. The main course: compelling copy. Here, copy plays a significant role again.

Pricing 130

Pricing Branding Sales Investment 130

Neil Patel

FEBRUARY 17, 2021

These are all sales promotions, and they’re designed to get us to part ways with our money and buy products! A deal for “90 percent off all products” might be the most talked-about sales promotion you ever run, but if your goal is to make a profit, it’s not much use to you. Offer Seasonal Sales Promotions on Your Products.

Sales 131

Sales Social Media Advertising Pricing 131

ChurnZero

MARCH 10, 2023

After playing around with our new CS AI tool and gathering product tips and tricks from the industry at large, the above is what we produced as an introduction for this blog. It was a team effort (strong prompts and follow-up instructions on our end, quick and accurate copy on CS AI’s end) and included some minor editing tweaks.

AI 98

AI Customer Success Technical Review Generative AI 98

Unbounce

DECEMBER 14, 2021

One might simply be curious about a product or service, while another might be ready to jump on board and make a purchase. SQLs are most likely to purchase the products or services you offer, making them a lead worth pursuing more aggressively. An MQL is into your product or service but they haven’t made the next move.

Business 111

Business Software Sales Engagement 111

Neil Patel

DECEMBER 11, 2022

If the company is smart, they’ll send you an automated email reminding you to do so. Instead, encourage them to take the first step toward trying out your product by offering more of a guided, hands-on tour. For example, if a customer abandoned their cart, email them to remind them of the quality products they’re leaving behind.

Marketing 131

Marketing Sales Funnel Retention Branding 131

Unbounce

DECEMBER 9, 2021

Introduce or provide extra information about your products. Suggest other relevant products and encourage engagement. Links to other products or resources : If recipients are interested in other products you offer, or your brand has a blog or other helpful resources, share those links in the welcome email. The Hustle.

AI Search 129

AI Search Social Media Branding Trends 129

Unbounce

MAY 19, 2020

Other companies have seen a higher demand for their products and services. Productivity-related SaaS companies like Slack, Zoom, and Trello are seeing sales boosts because their business is crucial for work-from-home environments. Instead of building hype, they make a case for their product’s usefulness.

New CTO 145

New CTO Branding CTO Social Media 145

Unbounce

MARCH 2, 2020

The design, copy, branding, tactics…they’ve all gotten better, like little Pokémon evolving into—uh—bigger, better-looking Pokémon, I guess. (OK, To shape up your landing pages the way the experts do, you’ve gotta make smart decisions based on data and research. Use tools to discover whether your copy is actually resonating.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. Is the person searching this keyword likely to buy my product or service ? To find your competitors, simply type your keywords into Google and then copy the advertiser domains.).

Software Review 143

Software Review Advertising Pricing Sales 143

ChurnZero

MARCH 10, 2023

After playing around with our new CS AI tool and gathering product tips and tricks from the industry at large, the above is what we produced as an introduction for this blog. It was a team effort (strong prompts and follow-up instructions on our end, quick and accurate copy on CS AI’s end) and included some minor editing tweaks.

AI 75

AI Customer Success Technical Review Generative AI 75