SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. That means generally spending $3 in sales and marketing to generate $1 in net new ARR.

VP of Engineering 242

VP of Engineering Scale Marketing Benchmarks 242

OPEXEngine

JANUARY 17, 2023

The business cut R&D spending to conserve cash. By prioritizing sales & marketing, the company successfully lengthened its runway to increase revenue, which eased the subsequent fundraising. I wondered if a similar pattern existed in the public software markets. appeared first on OPEXEngine.

Software 52

Software Trends Revenue Startup 52

OpenView Labs

NOVEMBER 12, 2020

When we were preparing the 2020 expansion SaaS benchmarking survey, our biggest question was: “How did COVID-19 and the economic downturn affect private SaaS companies?” ” In short: It made SaaS companies even stronger. Companies were (surprisingly) efficient with their sales and marketing dollars.

Benchmarks 52

Benchmarks Scale Technical Review SaaS 52

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130