SaaStr

FEBRUARY 8, 2020

Camille Ricketts, Notion HQ , Head of Marketing. Product Marketing Manager. Devon Galloway, Vidyard , Co-Founder and CTO. Jonathan Nimrodi, Facebook , Head of B2B Global Marketing Solutions. Lloyed Lobo, Cofounder, Boast.AI (Boast Capital). Andrea Gonzalez, Atlassian , Business Solutions Manager. and Business Dev.

CTO Coach 204

CTO Coach Technical Cofounder PayPal CTO 204

Point Nine Land

OCTOBER 23, 2023

So, ensuring the founder(s) have a finger on the pulse of product-market fit is key to growing revenue, and it also helps make it clear who to hire next and with which sales goals/targets. Trying to Figure It All Out Yourself Without a Sherpa-Guide Okay, so you’re a technical or product founder. Sara Archer — VP Sales @ Chartmogul 3.

Sales Hiring 125

Sales Hiring Scale Technical Advisors Technical Cofounder 125

Andreessen Horowitz

MAY 6, 2024

Cultural leaders—athletes, entertainers, and executives—have evolved beyond mere financial backers to highly-engaged strategic partners and advisors for a company’s growth. We saw this happen with Lionel Richie and the cofounders of Devoted Health, Ed and Todd Park. Assessing your risk tolerance is key before making an investment.

Technical Review 91

Technical Review Innovation Technical Cofounder Development Team Review 91

Sales Hacker

SEPTEMBER 18, 2023

David Sacks – GP at Craft Ventures, and this week I thought I’d wrap it up with Part 2 stemming from a great session with Spenser Skates , CEO and CoFounder of Amplitude. Justin Stackany CEO / Startup Advisor & Former CCO Hungry generalists who are uncomfortable being bored and secretly enjoy a little chaos.

Sales Hiring 90

Sales Hiring Technical Cofounder Scale Sales Recruiting 90

SaaStr

MAY 22, 2020

Path Capital Advisors. Market One Capital. Managing Director & Cofounder. BUX Advisors LLC. New Market Venture Mgmt LLC. saddlerock advisors. Investment Manager. SC Ventures. Venture Fellow. DigitalDX Ventures. Techstart Ventures. Managing Director. Managing Director. Verstra Ventures. D’Amico.

Technical Cofounder 243

Technical Cofounder Venture Capital Consulting Innovation 243

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

ProfitWell

JANUARY 10, 2020

For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. But with the complexity of SaaS products comes an unlimited number of marketing possibilities. What is SaaS marketing? SaaS marketing is strategic promotion for software-as-a-service (SaaS) companies. Customer base.

Marketing 94

Marketing Strategy SaaS B2C 94

Sales Hacker

OCTOBER 13, 2022

Norbert Orlewicz, business and marketing consultant, trainer, and cofounder of MyLeadSystemPro, says: “Sales can be a calling when it is an extension of a deeper purpose. You can also gain this trusted advisor status with prospects who aren’t yet in your pipeline by leveraging social media. C – Consistency.

Technical Cofounder 87

Technical Cofounder Social Media Consulting Sales 87

Point Nine Land

OCTOBER 8, 2021

With 20+ investments in the space, we’ve seen that vertical SaaS has the ability to win very high market share given how specific it is to businesses’ workflows. We believe this will open the potential for virality and an inbound go-to-market motion. Factoring in particular is relevant here as cash management is critical.

Technical Cofounder 52

Technical Cofounder Construction Payment Solutions SaaS Payments 52

SaaStr

FEBRUARY 25, 2020

“The initial appeal was just how easy it was to work with the system,” CTO and Cofounder David Heinemeier Hansson said, “that we knew rates were up to date and we were billing our customers for the right rates and we could defend that when we were submitting our paperwork.”

Merchant Services 166

Merchant Services Scale Technical Review Sales Hiring 166

Sales Hacker

MAY 5, 2021

It’s not all technical. RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Marketing automation. Why Follow RevOps? Ask Taft Love about his framework for when and how to say no.

Scale 100

Scale Technical Cofounder Technical Advisors Sales Hiring 100

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 209

Part-Time VPE Technical Cofounder CTO Hire New CTO 209

Buffer Resources

FEBRUARY 27, 2024

“While the Kitchen offers both, our main value, according to members, is the live and asynchronous coaching and collaboration with the Kitchen’s cofounders and other experienced, creative peers to ensure you produce stronger work.” According to their site, the community is a hybrid that goes beyond community and classes.

Branding 100

Branding Social Media Technical Cofounder Technical Review 100

ProfitWell

FEBRUARY 14, 2020

But is a multiple-choice approach the only option for SaaS businesses seeking to grow in an increasingly complicated market? Netflix evolved from a flat rate pricing structure into a tiered pricing structure—a move that may or may not be sufficient to increase Netflix’s revenue in a saturated market. What is flat rate pricing?

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

Sales Hacker

OCTOBER 30, 2018

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. She is a thought-leader and expert in growing sales, inside sales and marketing organizations. She has strong leadership experience in inside sales, field sales, operations, and marketing.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. If your market is small, then churn matters significantly more. But is this purely anecdotal? Prove Value as Soon as Possible.

Benchmarks 135

Benchmarks Churn Payments SaaS Payments 135

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. Establishing relationships with advisors and/or mentors. You’ll also hear this stage called validation or the product/market fit stage. As those names indicate, in this phase a SaaS company’s focus should be on finding product/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Kellblog

JULY 21, 2019

(And that’s good — you’re going to get leads and engage with people in your market, not win a design competition.). Think guerilla marketing. While I love guerilla marketing, remember my definition: things that get maximum impact at minimum cost. Stand in front of your booth, not in it.

Underperforming Technical Team 76

Underperforming Technical Team Technical Cofounder Scale Startup 76

Kellblog

JULY 18, 2019

While the sales-and-marketing types will emphasize “its proven-ness” you will want to know how much technical debt there is associated with this old architecture. Great startups are lead by strong technologists who ensure that technical debt is continuously addressed and retired via, e.g., trust releases.

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Underperforming Technical Team Startup Software Technical Cofounder 78

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Second tip here on overcoming know brand in market, expose the buyer’s FOMO. How to overcome limited sales support. Introduction (00:00).

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

Chargify

MARCH 25, 2019

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. Bill Carney, Marketing Director at RStudio. I love how easy Chargify is to use.

SaaS Payments 54

SaaS Payments Payment Methods Subscription Payment Features 54

SaaStr

AUGUST 6, 2020

To date, Chen has raised over $146M with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen and then Greenspring, Truebridge and 01 Advisors to name a few. I was living in the Bay area at that time, moved back to Israel and then did some hobbies and ran some of my ideas, at some point in time called Oren, my cofounder in Tipalti.

Sales Hiring 217

Sales Hiring Payment Services Payment Solutions SaaS Payments 217

ProfitWell

SEPTEMBER 30, 2019

Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform. How he thinks about product-market fit. But how misaligned are venture capitalists in the private market and stock traders in the public? Pagely drops a podcast episode feat.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Andreessen Horowitz

SEPTEMBER 25, 2023

Roblox cofounder and CEO David Baszucki and a16z’s Jonathan Lai look discuss the ways AI is changing games and virtual worlds and how we create them. [00:40] If we take a step back and say immersive 3D will, with market forces, follow the phone system, video communication, and SMS, then the influences are just massive.

AI 80

AI Generative AI Technical Cofounder Artificial Intelligence 80

SaaStr

AUGUST 20, 2020

We had so many inbound referrals, and in terms of recruiting and hiring, people knew that there were a lot more roles on the go-to-market and business side. People knew Dropbox, the product, they knew about the company, but a lot of the market in Austin assumed there was only engineering and kind of product roles. Kyle Parrish: Yeah.

Sales Hiring 186

Sales Hiring Sales Recruiting Scale Technical Advisors 186

Saasler

MARCH 28, 2017

Jakob Marovt : This Copenhagen-based engineer was bit by the entrepreneurial bug early on in his career, which forced him to try on many hats, finally finding his passion in marketing. Mathilde Collin : At only 27, this Parisian lego-lover has cofounded and lead a successful SaaS venture, Front App.

Scale 40

Scale Technical Cofounder SaaS Innovation 40

SaaStr

FEBRUARY 28, 2020

I started my training on the technical side, thinking I wanted to be a scientist or engineer, in particular, thinking I wanted to do research. He had worked as a CTO at a startup when he dropped out of school. Can I ask, does that change if it’s maybe a C-suite role or a head of sales, a VP of marketing?

Sales Hiring 213

Sales Hiring Scale CTO Hire CTO Coach 213

Sales Hacker

DECEMBER 14, 2018

For example, in the reference above, Apple doesn’t technically discount their technology on Cyber Monday. For example, Peter Kazanjy , Cofounder of Atrium HQ , suggests saving on commodities but splurging when there’s a superior differentiated solution. Our team is lucky enough to manage both the sales and marketing stack,” said Dyar.

Software 66

Software Technical Advisors Technical Cofounder Business 66

SaaStr

JUNE 28, 2019

Jason Vandeboom is the Founder of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. Common go-to-market myths and lessons.

Outsourcing Services 112

Outsourcing Services Scale Sales Hiring SMB 112

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130