OpenView Labs

APRIL 1, 2020

In part one and part two of this three-part series, we discussed what kind of content early-stage SaaS companies and companies that have found a PMF should publish. Even though scalability when building a SaaS company is what interests most founders, scaling isn’t easy. So the question here is: What kind of content should you publish?

Scale 43

Scale Education Scaling Product Marketing 43

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? The next step is actually getting it to them. In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market.

Strategy 88

Strategy Marketing SaaS Customer Lifetime Value 88

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. A marketing book written in marketing copy style. For marketers. ABM means account-based marketing. B2B means business-to-business [3]. Just as ABM is one type of B2B marketing.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

Buffer Resources

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. What’s the true ROI?

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. I’ve advised more than 25 companies, seven of which have been acquired in the last two years and three of which have gone out of business.

Travel 176

Travel Marketing Scale Outsourcing Services 176

Aaron Beashel

OCTOBER 31, 2016

Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). So in this post, I want to outline how the V2MOM framework works and how you can use it to align and manage your company around what’s most important.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

The Marketing & Growth Hacking Publication

MARCH 5, 2019

Photo by rawpixel on Unsplash This year, one of the most important things growth driven organization’s can invest in is focused alignment between sales and marketing. Source: Aberdeen Group ) While the process of getting sales and marketing aligned takes time and commitment, the results can be business changing.

Marketing 53

Marketing Growth Hacking Sales Benchmarks 53

How SaaS Works

OCTOBER 7, 2019

To convert those leads, we first have to generate them. What is a SaaS lead? Different companies have different criteria for what they consider to be a lead for their particular product. Examples of a lead include: an email address collected from a landing page. a person who reads our blog post.

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. What is a growth engine? What is a growth engine? marketing activity (channels). This framework focuses on combining all these different initiatives into a ‘machine’ I like to call a Growth Engine.

Engineering 100

Engineering Scale SaaS Acquisition 100

Backlinkfy

JULY 10, 2019

Lead generation takes advantage of a potential customer’s interest in your business. It’s more effective than cold-calling or cold-contacting since leads have shown their curiosity about what your product or service is about in some way or form. Why Is Lead Generation Lucrative? Consumers nowadays are wiser.

Technical Review 40

Technical Review Development Team Review Software Review Marketing 40

ProfitWell

JANUARY 23, 2020

Your top subscription news. And the 68-page report digs into trends like: Apple doubling down on healthcare products and services. So how will this one affect your business (or you in general)? And what tops the list? Over the past 30 years, billing is what's been holding back pricing. Empathy in design.

Sales Recruiting 43

Sales Recruiting Sales Hiring Venture Capital Trends 43

Incredo

DECEMBER 12, 2019

Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. 7 things you need to have before becoming Incredo customer. Your product team already knows what to work on

Software Review 37

Software Review Systems Review Software Social Media 37

Sales Hacker

JULY 18, 2018

Consequently, if you don’t have omnichannel technology tools in your sales stack , you’re already behind competition. Fortunately, there are some great tools on the market to help businesses conquer omnichannel sales. But with so many solutions available, it can be difficult to narrow your options down to just one.

Technology 54

Technology Social Media Point of Sale Marketplace as a Service 54

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Kellblog

MAY 27, 2022

Startups need to make it easy to find great answers to three basic questions on their websites. What is it? What do people do with it? Why is it different? What benefits have they achieved? If not, what’s more important than fixing that? What Is It? After all, your product can be a platform.

AI Search 123

AI Search Technical Review Forecasting Software Review 123

User Pilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! What is the land and expand sales strategy?

Strategy 79

Strategy Sales Recruiting Customer Success Acquisition 79

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. There are a few trends that will drive content marketing in 2021 and beyond.

Trends 142

Trends Marketing Social Media Systems Review 142

Unbounce

JUNE 16, 2020

Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Neil Patel

NOVEMBER 24, 2021

After all, heightened visibility means getting seen on search engine results pages, or SERPs. You’re likely familiar with these as you see them on Google in the form of ads, featured snippets, and video links. You see them on other search engines too. Why Does Ranking in the SERPs Matter for E-Commerce Businesses?

Social Media 122

Social Media Software Review Mobile Systems Review 122

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. We know, sounds promising!).

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Neil Patel

AUGUST 25, 2021

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. Why Should You Care About Headlines? Why Should You Care About Headlines?

Content Marketing 145

Content Marketing Social Media Technical Review Technical Advisors 145

SaaStr

NOVEMBER 21, 2020

What is the right way to think about customer segmentation? What is the right way to onboard them? What does great change management look like to Rob? What does great change management look like to Rob? What does Rob believe are the biggest misconceptions around change management? * When is the right time?

SaaS Payments 263

SaaS Payments Scale Payment Services Payment Solutions 263

How To Buy Saas

OCTOBER 11, 2023

Are you looking for some bulk mailing and email automation services for your business? Email marketing is hands down one of the best tried and tested marketing strategies to ensure that your products and services reach your target audience. How to choose the one best suited for your business?

Technical Review 52

Technical Review Software Review Payment Methods Systems Review 52

Sales Hacker

JUNE 26, 2020

We were caught in a perpetual struggle between Sales and Marketing. Sales blamed Marketing for not attracting enough high-quality leads , and Marketing claimed Sales wasn’t nurturing leads enough. Marketing never knew what happened to their inbound leads, and Sales would work with leads they knew nothing about.

Software Review 120

Software Review Marketing Sales Interviewing 120

Intercom, Inc.

NOVEMBER 23, 2022

Everyone shared the same vision for the future, but what at first seemed like a match made in heaven brought its fair share of headaches – revisiting the integration plan over and over, dealing with curveballs and constantly putting out fires, managing expectations and frustration, aligning different ways of working. Then, came integration.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. . What is a marketing technology stack?

Technical Review 223

Technical Review Technology Scale Marketing 223

Sales Hacker

JUNE 11, 2020

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. What you actually need is a strategy that incorporates both. Prospecting is something every sales organization needs to master. Most sales prospecting falls into two broad approaches — Inbound and outbound sales.

Sales Hiring 100

Sales Hiring Strategy Sales Web Development 100

Neil Patel

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. A blog without headlines can turn into a nightmare for the reader.

Social Media 143

Social Media Marketing Content Marketing Artificial Intelligence 143

User Pilot

JULY 20, 2023

TL;DR The best AI productivity tools can go through all the data you gather in minutes, automate menial tasks, and free up your team members’ time so they can focus on more human-critical work like content creation. CopyAI: generate social media posts, emails, blog titles, landing page copy etc.

Artificial Intelligence 90

Artificial Intelligence AI Search AI Software Review 90

Incredo

DECEMBER 20, 2019

When your website visitors sign up for your newsletter, take a quiz or download a freebie, how do you thank them? Instead, you can nurture them effectively and “strike while the iron is hot”. Need a partner to grow your SaaS? So how exactly can you leverage your thank you pages?

Social Media 144

Social Media SaaS Software Review Software 144

Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. It starts with the idea of marketing a concept.

Marketing 125

Marketing SaaS Traceability Branding 125

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. That’s what SEO copywriting is all about. What Is SEO?

Social Media 144

Social Media Engineering Sales Hiring Branding 144

Chart Mogul

JANUARY 8, 2020

That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. So, what gives? What Leadfeeder was lacking in salespeople back in the early days, we made up for in our adherence to a high growth business model. Image Source.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Neil Patel

APRIL 13, 2021

It’s easy to understand why–Google is the most powerful search engine, period. But if you tap into other search engines, you can boost your search presence and conversions. If you ignore other search engines, you’re doing your business a disservice. Step #1: Enter Your Keyword and Click Search.

Engineering 145

Engineering Social Media Interviewing Engagement 145