Remove how-to-set-map-policy
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Many folks just bypass the partner channel and how important it is, and as a founder, even if you have a partner program set up, it may take an extra cycle to realize that all companies have favorite partners. How Do You Decide Who to Partner with? They don’t have the bandwidth to support five sub-partners in their category.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

And how can you avoid it? In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What usually causes it?

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What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

TrackStreet

One often-used tactic is to set retail prices as low as possible. While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. One of these policies is the MAP Pricing Policy.

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MAP Policy and Antitrust Law: Back to Basics

TrackStreet

Time for a quick review of the ways that antitrust law should affect your Minimum Advertised Price (MAP) policy. You might have read all of these concepts and best practices before—maybe even in some of TrackStreet’s previous posts about MAP policies and price fixing. No peeking.

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How to Stop Unauthorized Sellers on Amazon

TrackStreet

These sellers often acquire products through various means, such as retail arbitrage, purchasing from counterfeiters, liquidation, clearance, or wholesale, but regardless of how they obtain their inventory the one commonality is the lack of official permission from the brand owner to distribute or sell their products on Amazon. Liquidators.

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How to Continue Posting Tweets With Zapier (Sept 2023)

Buffer Resources

Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). The good news is there’s an alternative that’s easy to set up and free to use. There’s never a dull day for social media managers.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy.

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