OpenView Labs

MARCH 10, 2019

I’ve been a part of building freemium strategies at three companies: Pure Chat (seed round), Profitwell (bootstrapped) and Pluralsight (Nasdaq: PS). In other words, the value metric for our customers was new leads. When I joined ProfitWell, they were much further down the freemium path. Just kidding. They tell their friends.

Scale 64

Scale Acquisition Interviewing B2C 64

ProfitWell

AUGUST 19, 2019

Retention rate is the measurement of how many customers continue to be customers in the subsequent year (as a percentage). Retention rate is one of the most important metrics for subscription businesses because it shows how many of your customers are going to keep using your service. Helps with revenue estimates.

Retention 92

Retention Subscription Payment Features Benchmarks 92

Natalia Luneva

DECEMBER 17, 2020

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over twenty thousand companies. Get your value metric right.

Pricing 80

Pricing Strategy SaaS Software Review 80

ProfitWell

NOVEMBER 13, 2019

But you can get a more representative picture of your progress by reducing the number of metrics you observe. The trick is identifying a smaller set of metrics that really tell the story of your business and making them your key performance indicators, or KPIs. KPIs allow you to measure your business’s growth or decline over time.

Subscription 80

Subscription Payment Features Customer Lifetime Value Benchmarks 80

OpenView Labs

MARCH 30, 2020

Before you know it, you can easily be submersed in wave upon wave of metrics and corresponding acronyms—customer acquisition cost (CAC), annual recurring revenue (ARR), annual contract value (ACV) and lifetime value (LTV), just to name a few. The problem is that there are dozens of metrics that can fall under the KPI umbrella.

Benchmarks 54

Benchmarks Technical Review Churn Scale 54

ProfitWell

MARCH 20, 2020

We’ve been talking a lot about revenue operations here at ProfitWell. It’s all about ensuring the teams understand applicable metrics and are aligned to achieve a common outcome. RevOps results in predictable growth through consistent, accurate measurement, and/or new strategies. The outcome of united RevOps. Predictable growth.

Business 59

Business Sales Funnel Customer Success Pricing 59

ProfitWell

NOVEMBER 12, 2019

A pricing audit will help set the metrics you are driving your growth toward—lifetime value (LTV), average rate per user (ARPU), conversion percent, and payback period. Measuring prices and being more competitive. Strategizing your pricing can help you execute a short and long-term roadmap to boost growth and profitability.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

OpenView Labs

SEPTEMBER 13, 2019

With value-based pricing , costs are tied to a value metric that aligns with usage. The most common metric executives use to measure the effectiveness of Customer Success teams is net revenue – either from retention or expansion. Internal advocates can help navigate org charts to increase product adoption and expansion.

Customer Success 43

Customer Success Revenue AWS Retention 43

ProfitWell

OCTOBER 23, 2019

It’s crucial to help prospects understand how your product might help them by asking the right questions at the beginning. Once you have a clear idea of the problem they're solving, you’ll be able to write copy on your marketing site that targets the right customers and helps them understand whether your product is a good fit. #2:

Churn 56

Churn Payment Methods Payment Services SaaS Payments 56

User Pilot

JULY 29, 2021

P ersonalized customer engagement leads to a domino effect on product metrics like: User sentiment (Net Promoter Score NPS ). A customer engagement solution helps you to build personalized interactions with users across each touchpoint in the customer journey based on the user’s needs, jobs to be done, and in-app behavior. Lower churn.

Engagement 98

Engagement Software Review SaaS Onboarding 98

ProfitWell

OCTOBER 2, 2019

When it comes to measuring retention rate alone, there are dozens of different metrics that startups use. It’s helpful to think of churn directly in terms of revenue—if your monthly churn is at 5%, that means a revenue loss of 5%. Here in ProfitWell Retain, we can see a customer’s full profile and history of activity.

Churn 61

Churn Payments SaaS Payments Payment Solutions 61

ProfitWell

SEPTEMBER 30, 2019

The data you focus on collecting for revenue optimization should center on what will help you with segmentation and forecasting. Based on this data, Company A can easily get a measure of how its product’s appeal breaks down along age lines. The two companies will sell to their respective customer bases in very different ways.

Revenue 40

Revenue Pricing Outsourcing Services Merchant Services 40

ProfitWell

JULY 15, 2019

Let's look back at the companies listed by Wilson to see what their business models were then compared to now: Skype : basic in network voice is free, out of network calling is a premium service. ProfitWell: perpetual value. One of the constraints most freemium models above impose on user is a value metric limit.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

ProfitWell

SEPTEMBER 25, 2019

Before we dive into how you can increase your renewal rate and level up your revenue, though, let’s take a quick refresher on what your renewal rate is and why it’s so important to measure. In a nutshell, your renewal rate measures the percentage of customers who renew their subscriptions at the end of each subscription period.

SaaS Payments 45

SaaS Payments Payment Services Payment Solutions Payments 45

Baremetrics

JANUARY 24, 2021

I’m generally known as “the metrics” guy, so needless to say there was plenty of analysis on the front end surrounding customer churn to see how heavy this lift was going to be for us. The main thing to remember - you can’t optimize what you don’t measure. Tackling churn requires constant measuring and iteration.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Outseta

APRIL 14, 2020

Proposing such an arrangement can position you as a team player, a creative thinker, and if you land similar contracts with just three or four companies you’ll be earning comparable money. There are a number of Stripe Partners , Outseta included, that can instead help you integrate payments with your website and product in minutes.

Payment Methods 68

Payment Methods Payment Solutions SaaS Payments Payments 68

SmartKarrot

JULY 8, 2020

This, in turn, requires you to track various metrics to boost customer retention and maximize revenue. . These tools help you monitor several metrics such as website traffic, customer churn, revenue, etc. This, in turn, helps you improve your overall marketing strategy and grow your business. Churn Rate. Activation Rate.

Metrics 10

Metrics SaaS Churn Customer Lifetime Value 10

ProfitWell

JANUARY 3, 2020

It’s a momentum metric. Throughout this article, I’ll explain the differences, how to calculate, and some other metrics you should also be tracking. Your company should track ARR to measure overall growth and how much revenue you can expect in a year. Comparing ACV and ARR in action. ACV vs ARR, what’s the difference?

Customer Lifetime Value 10

Customer Lifetime Value Scale Churn Subscription 10

Intercom, Inc.

SEPTEMBER 2, 2020

With this shift in mindset, the key question becomes: “how can we measure the value of support and set metrics that drive meaningful change?” We talked with support leaders at several forward-thinking companies – including Zapier , Wistia , and InVision – to get insight into how their support metrics have evolved, and why.

Metrics 190

Metrics Scale Retention Churn 190